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Mobile Adult Content

Mobile Adult Content

Trends, Drivers and Business Models 2012-2017

Publisher: Juniper Research
Date Published: 02/05/2012
Category: Mobile Content & Applications
No of Pages: 156
Coverage: Global - 8 key regions ‡
 

Overview

- Extensive Examination of Business Models
- Revenue Distribution Analysis
- 88 Tables of Forecast Data

The Report  Covers:

In-Depth Forecasts by Revenue Stream. This detailed investigation of the mobile adult content sector provides expert analysis of the mobile adult ecosystem, together with in-depth regional forecasts which size the opportunity for monetising mobile adult content over the next five years.

Profitable Business Models. The report assesses how the various business models, that have previously underpinned adult revenue streams, have transitioned, exploring the shifting relationships amongst players across the mobile adult value chain and the extent to which the upsurge in adult traffic is being monetised. Readers will gain unique insight into the key trends in the market which will drive future revenues.

Monetising Content. The various models for monetising mobile adult content are thoroughly explored, offering readers a closer inspection of pricing models, paired with billing mechanisms. This is offered alongside a meticulous examination of the factors which drive adult traffic and increase customer retention.

Features of the Report:

Hurdles to Revenue Generation Identified & Explained - The challenges to ultimate success within the mobile adult industry space are tackled in a detailed breakdown of regulatory and legal issues, in addition to a thorough examination of both successful and less than successful business models across the globe.

Strategic Recommendations - This is a must-have report for both existing players and any business looking to enter the mobile adult industry, offering readers an edge in the highly competitive mobile adult landscape, tackling the ways in which players must strengthen their position from design to delivery.

Interviews with Key Players across the Value Chain
- Leading players in the field have shared their unique insights with Juniper into the workings of the sector, delivering to readers an unrivalled appraisal of the future opportunities within this sector.

 

Table of Contents

Executive Summary
1. The Mobile Adult Landscape

The Mobile Adult Landscape
1.1 Introduction    25
1.2 What is Adult Content?    26
1.2.1 Types of Adult Content    26
i. Text-based Adult Services    26
ii. Images    26
iii. Erotic Games    27
iv. Video-Based Services    27
v. Mobile Porn 2.0    27
a. Case Study: FriendFinder Networks    27
Table 1.1: FriendFinder Network’s Revenues ($m) 2008 – 2011    28
1.2.2 Rating Explicitness    28
1.3 Drivers for Mobile Adult Content    29
Figure 1.1: Drivers for Adult Content    29
1.3.1 Established Drivers    29
i. Human Nature    29
ii. Convenience    30
iii. Privacy    30
iv. Ubiquity    30
v. Smartphones    31
1.3.2 Emerging Drivers    31
i. The Rise in Tablet Adoption    31
Figure 1.2: Comparative Screen Sizes of a Tablet and Smartphone    31
ii. Adult Content Providers Need New Distribution Channels    32
iii. The Rise of the App    32
1.4 Trends in the Mobile Adult Landscape    32
1.4.1 Adult Meets Social    32
1.4.2 Live Cams Continue to Grow    33
1.4.3 The Rise of the Tablet    33
1.4.4 Augmented Reality    34

 

 

2. Monetising Adult: Content Distribution and Business Models

2.1 The Changing Mobile Adult Value Chain    35
2.1.1 Content Matters, Not Branding    36
2.1.2 D2C Distribution    36
i. Case Study: Spankmo    36
a. Company Background    36
b. Key Clients and Strategic Partnerships    36
c. Products and Services    36
2.1.3 The App Store Model    37
Table 2.1: Comparison of App Store Content Policies    38
i. Case Study: GetJar    39
a. Company Background    39
b. Products and Services    39
ii. Case Study: MiKandi    39
a. Company Background    39
b. Products and Services    40
2.1.4 The Future of Operator Portals    40
2.2 Monetising Adult Content    41
2.2.1 Driving/Monetising the Traffic    41
i. Case Study: Adultmoda    41
a. Company Background    41
b. Key Clients and Partnerships    41
c. Products and Services    41
ii. Key Traffic Markets    42
iii. The Right Kind of Traffic    42
iv. Conversion    42
2.2.2 Billing Models    43
i. SMS-based Billing    43
ii. Credit Card Billing    43
iii. IVR-based Billing    44
iv. Operator Billing    44
v. WAP Billing    44
a. Payforit    44
2.2.3 Business Models    45
i. Business Models in North America    45
ii. Business Models in Europe    45
iii. Business Models in Emerging Markets    45
2.2.4 Multichannel Strategies    46
i. Case Study: AEBN/Xobile    46
a. Company Background    46
b. Products and Services    46
2.2.5 Customer Relationship Management    46
2.3 The Threat from Free Content    47

 

 

3. The Market for Adult SMS

3.1 Introduction    51
Figure 3.1: Mobile Adult SMS Methodology    52
3.2 Adult SMS on Smartphones    52
3.2.1 Users    52
Table 3.1: Percentage of Smartphone Users (%) who Subscribe to Adult SMS Split by 8 Key Regions    52
Figure 3.2: Number of Smartphone Users (m) who Subscribe to Adult SMS Split by 8 Key Regions    53
Table 3.2: Number of Smartphone Users (m) who Subscribe to Adult SMS Split by 8 Key Regions    53
3.2.2 Usage    53
Table 3.3: Average Number of Adult SMS Per User Per Year on Smartphones Split by 8 Key Regions    54
Figure 3.3: Total Number of Adult SMS Messages (m) per Year on Smartphones Split by 8 Key Regions    54
Table 3.4: Total Number of Adult SMS Messages (m) per Year on Smartphones Split by 8 Key Regions    55
3.2.3 Service Pricing    55
Table 3.5: Average Price per Adult SMS ($) on Smartphones Split by 8 Key Regions    55
3.2.4 Revenues    55
Figure 3.4: Total Adult SMS Revenues ($m) on Smartphones Split by 8 Key Regions    56
Table 3.6: Total Adult SMS Revenues ($m) on Smartphones Split by 8 Key Regions    56
3.3 Adult SMS on Featurephones    56
3.3.1 Users    56
Table 3.7: Percentage of Featurephone Users (%) who Subscribe to Adult SMS Split by 8 Key Regions    57
Figure 3.5: Number of Featurephone Users (m) who Subscribe to Adult SMS Split by 8 Key Regions    57
Table 3.8: Number of Featurephone Users (m) who Subscribe to Adult SMS Split by 8 Key Regions    58
3.3.2 Usage    58
Table 3.9: Average Number of Adult SMS Per User Per Year on Featurephones Split by 8 Key Regions    58
Figure 3.6: Total Number of Adult SMS Messages (m) per Year on Featurephones Split by 8 Key Regions    59
Table 3.10: Total Number of Adult SMS Messages (m) per Year on Featurephones Split by 8 Key Regions    59
3.3.3 Service Pricing    59
Table 3.11: Average Price per Adult SMS ($) on Featurephones Split by 8 Key Regions    60
3.3.4 Revenues    60
Figure 3.7: Total Adult SMS Revenues ($m) on Featurephones Split by 8 Key Regions    60
Table 3.12: Total Adult SMS Revenues ($m) on Featurephones Split by 8 Key Regions    61
3.4 Total Adult SMS Revenues on Handsets    61
Figure 3.8: Total Adult SMS Revenues ($m) on Handsets Split by 8 Key Regions    61
Table 3.13: Total Adult SMS Revenues ($m) on Handsets Split by 8 Key Regions    62

4. The Market for Mobile Adult Video Services

Figure 4.1: Mobile Adult Video Methodology    63
4.1 Adult Video on Smartphones    64
4.1.1 Users    64
Table 4.1: Percentage of Smartphone Users (%) who Watch Adult Video Split by 8 Key Regions    64
Figure 4.2: Number of Smartphone Users (m) who Watch Adult Video Split by 8 Key Regions    65
Table 4.2: Number of Smartphone Users (m) who Watch Adult Video Split by 8 Key Regions    65
4.1.2 Usage    65
Table 4.3: Number of Adult Videos per User per Year on Smartphones Split by 8 Key Regions    66
Figure 4.3: Total Number of Adult Videos (m) per Year on Smartphones Split by 8 Key Regions    66
Table 4.4: Total Number of Adult Videos (m) per Year on Smartphones Split by 8 Key Regions    67
4.1.3 Paid for Video and Average Spend    67
Table 4.5: Percentage of Adult Video (%) Paid for on Smartphones Split by 8 Key Regions    67
Figure 4.4: Number of Paid For Adult Videos (m) on Smartphones Split by 8 Key Regions    68
Table 4.6: Number of Paid For Adult Videos on Smartphones (m) Split by 8 Key Regions    68
Table 4.7: Average Price per Adult Video ($) on Smartphones Split by 8 Key Regions    69
4.1.4 Revenues    69
Figure 4.5: Total Paid For Adult Video Revenues ($m) on Smartphones Split by 8 Key Regions    69
Table 4.8: Total Paid For Adult Video Revenues ($m) on Smartphones Split by 8 Key Regions    70
4.1.5 Advertising    70
Table 4.9: Number of Adverts Seen per Adult Video User per Year on Smartphones Split by 8 Key Regions    70
Figure 4.6: Total Number of Adult Video Ad Impressions (bn) on Smartphones Split by 8 Key Regions    71
Table 4.10: Total Number of Adult Video Ad Impressions (bn) on Smartphones Split by 8 Key Regions    71
Table 4.11: Average CPM ($) for Adult Video Adverts on Smartphones Split by 8 Key Regions    72
Figure 4.7: Total Adult Video Advertising Revenues ($m) on Smartphones Split by 8 Key Regions    72
Table 4.12: Total Adult Video Advertising Revenues ($m) on Smartphones Split by 8 Key Regions    73
4.2 Adult Video on Featurephones    73
4.2.1 Users    73
Table 4.13: Percentage of Featurephone Users (%) who Watch Adult Video Split by 8 Key Regions    73
Figure 4.8: Number of Featurephone Users (m) who Watch Adult Video Split by 8 Key Regions    74
Table 4.14: Number of Featurephone Users (m) who Watch Adult Video Split by 8 Key Regions    74
4.2.2 Usage    75
Table 4.15: Average Number of Adult Videos per User per Year on Featurephones Split by 8 Key Regions    75
Figure 4.9: Total Number of Adult Videos (m) per Year on Featurephones Split by 8 Key Regions    75
Table 4.16: Total Number of Adult Videos (m) per Year on Featurephones Split by 8 Key Regions    76
4.2.3 Paid for Video and Average Spend    76
Table 4.17: Percentage of Adult Video (%) Paid for on Featurephones Split by 8 Key Regions    76
Figure 4.10: Number of Paid For Adult Videos on Featurephones (m) Split by 8 Key Regions    77
Table 4.18: Number of Paid For Adult Videos on Featurephones (m) Split by 8 Key Regions    77
Table 4.19: Average Price per Adult Video ($) on Featurephones Split by 8 Key Regions    78
4.2.4 Revenues    78
Figure 4.11: Total Paid For Adult Video Revenues (m) on Featurephones Split by 8 Key Regions    78
Table 4.20: Total Paid For Adult Video Revenues (m) on Featurephones Split by 8 Key Regions    79
4.2.5 Advertising    79
Table 4.21: Number of Adverts Seen per Adult Video per User per Year on Featurephones Split by 8 Key Regions    79
Figure 4.12: Total Number of Adult Video Ad Impressions (bn) on Featurephones Split by 8 Key Regions    80
Table 4.22: Total Number of Adult Video Ad Impressions (bn) on Featurephones Split by 8 Key Regions    80
Table 4.23: Average CPM ($) for Adult Video Adverts on Featurephones Split by 8 Key Regions    81
Figure 4.13: Total Adult Video Advertising Revenues ($m) on Featurephones Split by 8 Key Regions    81
Table 4.24: Total Adult Video Advertising Revenues ($m) on Featurephones Split by 8 Key Regions    82
4.3 Adult Video on Handsets    82
4.3.1 Revenues    82
Figure 4.14: Total Paid For Adult Video Revenues (m) on Handsets Split by 8 Key Regions    82
Table 4.25: Total Paid For Adult Video Revenues (m) on Handsets Split by 8 Key Regions    83
4.3.2 Ad Revenues    83
Figure 4.15: Total Adult Video Advertising Revenues ($m) on Handsets Split by 8 Key Regions    83
Table 4.26: Total Adult Video Advertising Revenues ($m) on Handsets Split by 8 Key Regions    84
4.4 Adult Video on Tablets    84
4.4.1 Users    84
Table 4.27: Percentage of Tablet Users (%) who Watch Adult Video Split by 8 Key Regions    84
Figure 4.16: Number of Tablet Users (m) who Watch Adult Video Split by 8 Key Regions    85
Table 4.28: Number of Tablet Users (m) who Watch Adult Video Split by 8 Key Regions    85
4.4.2 Usage    85
Table 4.29: Number of Adult Videos per User per Year on Tablets Split by 8 Key Regions    86
Figure 4.17: Total Number of Adult Videos (m) per Year on Tablets Split by 8 Key Regions    86
Table 4.30: Total Number of Adult Videos (m) per Year on Tablets Split by 8 Key Regions    87
4.4.3 Paid for Video and Average Spend    87
Table 4.31: Percentage of Adult Video (%) Paid for on Tablets Split by 8 Key Regions    87
Figure 4.18: Number of Paid For Adult Videos (m) on Tablets Split by 8 Key Regions    88
Table 4.32: Number of Paid For Adult Videos (m) on Tablets Split by 8 Key Regions    88
Table 4.33: Average Price per Adult Video ($) on Tablets Split by 8 Key Regions    89
4.4.4 Revenues    89
Figure 4.19: Total Paid For Adult Video Revenues ($m) on Tablets Split by 8 Key Regions    89
Table 4.34: Total Paid For Adult Video Revenues ($m) on Tablets Split by 8 Key Regions    90
4.4.5 Advertising    90
Table 4.35: Number of Adverts Seen per Adult Video User per Year on Tablets Split by 8 Key Regions    90
Figure 4.20: Total Number of Adult Video Ad Impressions (bn) on Tablets Split by 8 Key Regions    91
Table 4.36: Total Number of Adult Video Ad Impressions (bn) on Tablets Split by 8 Key Regions    91
Table 4.37: Average CPM ($) for Adult Video Adverts on Tablets Split by 8 Key Regions    92
Figure 4.21: Total Adult Video Advertising Revenues ($m) on Tablets Split by 8 Key Regions    92
Table 4.38: Total Adult Video Advertising Revenues ($m) on Tablets Split by 8 Key Regions    93
4.5 Total Market for Mobile Adult Video Services    93
4.5.1 End-User Revenues    93
Figure 4.22: Total Paid For Adult Video Revenues ($m) Split by 8 Key Regions    93
Table 4.39: Total Paid For Adult Video Revenues ($m) on Split by 8 Key Regions    94
4.5.2 Ad Revenues    94
Figure 4.23: Total Adult Video Advertising Revenues ($m) Split by 8 Key Regions    94
Table 4.40: Total Adult Video Advertising Revenues ($m) Split by 8 Key Regions    95

5. The Market for Adult Subscriptions

Figure 5.1: Mobile Adult Subscription Methodology    97
5.1 Adult Subscriptions on Smartphones    98
5.1.1 Users    98
Table 5.1: Percentage of Users (%) who Subscribe to Adult Content on Smartphones Split by 8 Key Regions    98
Figure 5.2: Number of Users (m) who Subscribe to Adult Content on Smartphones Split by 8 Key Regions    99
Table 5.2: Number of Users (m) who Subscribe to Adult Content on Smartphones Split by 8 Key Regions    99
5.1.2 Usage    99
Table 5.3: Average Number of Individually Billed Adult Subscription Periods per User per Year on Smartphones Split by 8 Key Regions    100
Figure 5.3: Total Number of Individually Billed Adult Subscription Periods (m) per Year on Smartphones Split by 8 Key Regions    100
Table 5.4: Total Number of Individually Billed Adult Subscription Periods (m) per Year on Smartphones Split by 8 Key Regions    101
5.1.3 Average Spend per User    101
Table 5.5: Average Revenue per Individually Billed Adult Subscription Period ($) on Smartphones Split by 8 Key Regions    101
5.1.4 Revenues    101
Figure 5.4: Total Adult Subscription Revenues ($m) on Smartphones Split by 8 Key Regions    102
Table 5.6: Total Adult Subscription Revenues ($m) on Smartphones Split by 8 Key Regions    102
5.2 Adult Subscriptions on Featurephones    102
5.2.1 Users    102
Table 5.7: Percentage of Users (%) who Subscribe to Adult Content on Featurephones Split by 8 Key Regions    103
Figure 5.5: Number of Users (m) who Subscribe to Adult Content on Featurephones Split by 8 Key Regions    103
Table 5.8: Number of Users (m) who Subscribe to Adult Content on Featurephones Split by 8 Key Regions    104
5.2.2 Usage    104
Table 5.9: Average Number of Individually Billed Adult Subscription Periods per User per Year on Featurephones Split by 8 Key Regions    104
Figure 5.6: Total Number of Individually Billed Adult Subscription Periods (m) per Year on Featurephones Split by 8 Key Regions    105
Table 5.10: Total Number of Individually Billed Adult Subscription Periods (m) per Year on Featurephones Split by 8 Key Regions    105
5.2.3 Average Spend per User    105
Table 5.11: Average Revenue per Individually Billed Adult Subscription Period ($) on Featurephones Split by 8 Key Regions    106
5.2.4 Revenues    106
Figure 5.7: Total Adult Subscription Revenues ($m) on Featurephones Split by 8 Key Regions    106
Table 5.12: Total Adult Subscription Revenues ($m) on Featurephones Split by 8 Key Regions    107
5.3 Adult Subscriptions on Handsets    107
Figure 5.8: Total Adult Subscription Revenues ($m) on Handsets Split by 8 Key Regions    107
Table 5.13: Total Adult Subscription Revenues ($m) on Handsets Split by 8 Key Regions    108
5.4 Adult Subscriptions on Tablets    108
5.4.1 Users    108
Table 5.14: Percentage of Users (%) who Subscribe to Adult Content on Tablets Split by 8 Key Regions    108
Figure 5.9: Number of Users (m) who Subscribe to Adult Content on Tablets Split by 8 Key Regions    109
Table 5.15: Number of Users (m) who Subscribe to Adult Content on Tablets Split by 8 Key Regions    109
5.4.2 Usage    109
Table 5.16: Average Number of Individually Billed Adult Subscription Periods per User per Year on Tablets Split by 8 Key Regions    110
Figure 5.10: Total Number of Individually Billed Adult Subscription Periods (m) per Year on Tablets Split by 8 Key Regions    110
Table 5.17: Total Number of Individually Billed Adult Subscription Periods (m) per Year on Tablets Split by 8 Key Regions    111
5.4.3 Spend    111
Table 5.18: Average Revenue per Individually Billed Adult Subscription Period ($) on Tablets Split by 8 Key Regions    111
5.4.4 Revenues    111
Figure 5.11: Total Adult Subscription Revenues ($m) on Tablets Split by 8 Key Regions    112
Table 5.19: Total Adult Subscription Revenues ($m) on Tablets Split by 8 Key Regions    112
5.5 Total Market for Adult Subscriptions    112
Figure 5.12: Total Adult Subscription Revenues ($m) on Split by 8 Key Regions    113
Table 5.20: Total Adult Subscription Revenues ($m) on Split by 8 Key Regions    113

6. The Market for Adult Videochat

Figure 6.1: Mobile Adult Videochat Methodology    115
6.1 Adult Videochat on Smartphones    116
6.1.1 Users    116
Table 6.1: Percentage of Users (%) who Use Adult Videochat on Smartphones Split by 8 Key Regions    116
Figure 6.2: Number of Users (m) who Use Adult Videochat on Smartphones Split by 8 Key Regions    116
Table 6.2: Number of Users (m) who Use Adult Videochat on Smartphones Split by 8 Key Regions    117
6.1.2 Spend    117
Table 6.3: Average Revenue per Adult Videochat User ($) Per Month on Smartphones Split by 8 Key Regions    117
6.1.3 Revenues    118
Figure 6.3: Total Adult Videochat Revenues ($m) on Smartphones Split by 8 Key Regions    118
Table 6.4: Total Adult Videochat Revenues ($m) on Smartphones Split by 8 Key Regions    118
6.2 Adult Videochat on Featurephones    119
6.2.1 Users    119
Table 6.5: Percentage of Users (%) who Use Adult Videochat on Featurephones Split by 8 Key Regions    119
Figure 6.4: Number of Users (m) who Use Adult Videochat on Featurephones Split by 8 Key Regions    120
Table 6.6: Number of Users (m) who Use Adult Videochat on Featurephones Split by 8 Key Regions    120
6.2.2 Spend    120
Table 6.7: Average Revenue per Adult Videochat User ($) per Month on Featurephones Split by 8 Key Regions    121
6.2.3 Revenues    121
Figure 6.5: Total Adult Videochat Revenues ($m) on Featurephones Split by 8 Key Regions    121
Table 6.8: Total Adult Videochat Revenues ($m) on Featurephones Split by 8 Key Regions    122
6.3 Adult Videochat on Handsets    122
Figure 6.6: Total Adult Videochat Revenues ($m) on Handsets Split by 8 Key Regions    122
Table 6.9: Total Adult Videochat Revenues ($m) on Handsets Split by 8 Key Regions    123
6.4 Adult Videochat on Tablets    123
6.4.1 Users    123
Table 6.10: Percentage of Users (%) who Use Adult Videochat on Tablets Split by 8 Key Regions    123
Figure 6.7: Number of Users (m) who Use Adult Videochat on Tablets Split by 8 Key Regions    124
Table 6.11: Number of Users (m) who Use Adult Videochat on Tablets Split by 8 Key Regions    124
6.4.2 Spend    124
Table 6.12: Average Revenue per Adult Videochat User ($) on Tablets Split by 8 Key Regions    125
6.4.3 Revenues    125
Figure 6.8: Total Adult Videochat Revenues ($m) on Tablets Split by 8 Key Regions    125
Table 6.13: Total Adult Videochat Revenues ($m) on Tablets Split by 8 Key Regions    126
6.5 The Total Market For Adult Videochat    126
Figure 6.9: Total Adult Videochat Revenues ($m) Split by 8 Key Regions    126
Table 6.14: Total Adult Videochat Revenues ($m) Split by 8 Key Regions    127

7. Adult Content Regulations

7.1 National Legislation and Self-Regulation    129
7.1.1 North America    129
i. Canada    129
ii. US    129
a. Background    129
b. 18 USC 2257    130
c. ASACP    130
Figure 7.1: ASACP Compliance Process    131
d. CTIA Wireless Content Guidelines    132
7.1.2 Western Europe    132
i. EU-Wide Legislation and Self-Regulation    132
Table 7.1: Key EU Operator Codes of Conduct Concerning Child Protection, Selected Countries    133
a. Consumer Protection Laws    134
ii. UK    134
a. BBFC    134
b. PhonepayPlus    134
7.1.3 Far East & China    135
i. China    135
ii. Japan    135
iii. South Korea    135
7.1.4 Indian Subcontinent    135
i. India    135
7.1.5 Rest of Asia Pacific    136
i. Australia    136
ii. Indonesia    137
7.1.6 Africa & Middle East    137
i. South Africa    137
a. ICASA    137
b. FPB    137
c. WASPA    138

8. Company Profiles

8.1 Introduction    139
Figure 8.1: Off-portal Value Chain    139
8.2 Content Providers, Publishers and Licensors    140
8.2.1 Manwin    140
i. Corporate Profile    140
ii. Key Clients & Strategic Partnerships    140
iii. Products and Services    140
iv. Key Strengths and Opportunities    141
8.2.2 Pink Visual    141
i. Corporate Profile    141
ii. Key Clients & Strategic Partnerships    141
iii. Products and Services    142
a. iPinkVisual and iMaleSpectrum    142
b. PinkVisualPad and MaleSpectrumPad    142
c. PV Locker    142
iv. Key Strengths and Opportunities    142
8.2.3 Private Media Group    142
i. Corporate Profile    142
Table 8.1: Private Media Group’s Revenues ($m) 2007-2011    143
ii. Products and Services    143
iii. Key Strengths and Opportunities    144
8.2.4 Vivid    144
i. Corporate Profile    144
ii. Products and Services    144
iii. Key Strengths and Opportunities    144
8.3 Distributors, Aggregators, ASPs and FSPs    145
8.3.1 Cherry Media (Cherrysauce)    145
i. Corporate Profile    145
ii. Key Clients & Strategic Partnerships    146
iii. Products and Services    146
iv. Key Strengths and Opportunities    146
8.3.2 DisplayBoy/SexGoesMobile    147
i. Corporate Profile    147
ii. Key Clients & Strategic Partnerships    147
iii. Products and Services    147
iv. Key Strengths and Opportunities    147
8.3.3 Melon Mobile    148
i. Corporate Profile    148
ii. Key Clients & Strategic Partnerships    148
iii. Products and Services    148
iv. Key Strengths and Opportunities    148
8.3.4 net-m    149
i. Corporate Profile    149
Table 8.2: net-m’s Revenues 2007 – 2011    149
ii. Key Clients & Strategic Partnerships    149
iii. Products and Services    150
iv. Key Strengths and Opportunities    150
8.3.5 Twistbox Entertainment    150
i. Corporate Profile    150
ii. Key Clients & Strategic Partnerships    151
iii. Products and Services    151
iv. Key Strengths and Opportunities    151
8.4 Other Enablers    152
8.4.1 Bango    152
i. Corporate Profile    152
Table 8.3: Bango’s Revenues 2007 – 2012    152
ii. Key Clients & Strategic Partnerships    152
iii. Products and Services    153
a. Payment Services    153
b. Analytics Services    153
c. Age Verification    153
iv. Key Strengths and Opportunities    153
8.4.2 CamContacts    154
i. Corporate Profile    154
ii. Products and Services    154
iii. Key Strengths and Opportunities    154
8.5 Operators    155
Table 8.4: On Portal Adult Content Offerings/Prices, Selected Markets 2012    155

Companies Referenced

Profiled
Bango, CamContacts, Cherry Media (Cherrysauce), DisplayBoy/SexGoes Mobile, Manwin, Melon Mobile, Mountain View Licencing, net-m, Pink Visual, Private Media Group, Twistbox Entertainment, Vivid
Interviewed
CamContacts, Cherry Media, Manwin, MiKandi, Pink Visual, SexGoes Mobile, Spankmo
Case Studies
Adultmoda, AEBN/Xobile, FriendFinder Networks, GetJar, Mikandi, Spankmo
Mentioned
Amazon, Apple, Blackberry App World, Gameloft, GetJar, Glu Mobile, Google Play, Hustler, Playboy, Reporo, Vivid Entertainment, Windows Phone Marketplace

Extra Info

‡ 8 key regions includes:

North America, Latin America, Western Europe, Central & Eastern Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East.

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Key Questions

1.    To what extent has free adult content impacted on revenue streams in the mobile adult industry?
2.    What strategies are D2C adult sites employing to monetise their mobile traffic?
3.    What are the prospects for operator adult revenues in a post-smartphone world?
4.    How are tablets changing the mobile adult landscape?
5.    Which mobile adult services are, and will be, the most lucrative?
6.    What are the trends in the mobile adult content industry?
7.    What business models are likely to predominate in mobile adult content?
8.    Who are the major players across the mobile adult value chain?

Any Questions about this report please contact us.

 

Related Reports:

The Mobile Adult Content Briefing 2012-2017

Related Categories: Entertainment

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