Mobile Adult Content
Trends, Drivers and Business Models 2012-2017
| Publisher: | Juniper Research |
| Date Published: | 02/05/2012 |
| Category: | Mobile Content & Applications |
| No of Pages: | 156 |
| Coverage: | Global - 8 key regions ‡ |
Overview
- Extensive Examination of Business Models
- Revenue Distribution Analysis
- 88 Tables of Forecast Data
The Report Covers:
In-Depth Forecasts by Revenue Stream. This detailed investigation of the mobile adult content sector provides expert analysis of the mobile adult ecosystem, together with in-depth regional forecasts which size the opportunity for monetising mobile adult content over the next five years.
Profitable Business Models. The report assesses how the various business models, that have previously underpinned adult revenue streams, have transitioned, exploring the shifting relationships amongst players across the mobile adult value chain and the extent to which the upsurge in adult traffic is being monetised. Readers will gain unique insight into the key trends in the market which will drive future revenues.
Monetising Content. The various models for monetising mobile adult content are thoroughly explored, offering readers a closer inspection of pricing models, paired with billing mechanisms. This is offered alongside a meticulous examination of the factors which drive adult traffic and increase customer retention.
Features of the Report:
Hurdles to Revenue Generation Identified & Explained - The challenges to ultimate success within the mobile adult industry space are tackled in a detailed breakdown of regulatory and legal issues, in addition to a thorough examination of both successful and less than successful business models across the globe.
Strategic Recommendations - This is a must-have report for both existing players and any business looking to enter the mobile adult industry, offering readers an edge in the highly competitive mobile adult landscape, tackling the ways in which players must strengthen their position from design to delivery.
Interviews with Key Players across the Value Chain - Leading players in the field have shared their unique insights with Juniper into the workings of the sector, delivering to readers an unrivalled appraisal of the future opportunities within this sector.
Table of Contents
- Executive Summary
- 1. The Mobile Adult Landscape
The Mobile Adult Landscape
1.1 Introduction 25
1.2 What is Adult Content? 26
1.2.1 Types of Adult Content 26
i. Text-based Adult Services 26
ii. Images 26
iii. Erotic Games 27
iv. Video-Based Services 27
v. Mobile Porn 2.0 27
a. Case Study: FriendFinder Networks 27
Table 1.1: FriendFinder Network’s Revenues ($m) 2008 – 2011 28
1.2.2 Rating Explicitness 28
1.3 Drivers for Mobile Adult Content 29
Figure 1.1: Drivers for Adult Content 29
1.3.1 Established Drivers 29
i. Human Nature 29
ii. Convenience 30
iii. Privacy 30
iv. Ubiquity 30
v. Smartphones 31
1.3.2 Emerging Drivers 31
i. The Rise in Tablet Adoption 31
Figure 1.2: Comparative Screen Sizes of a Tablet and Smartphone 31
ii. Adult Content Providers Need New Distribution Channels 32
iii. The Rise of the App 32
1.4 Trends in the Mobile Adult Landscape 32
1.4.1 Adult Meets Social 32
1.4.2 Live Cams Continue to Grow 33
1.4.3 The Rise of the Tablet 33
1.4.4 Augmented Reality 34- 2. Monetising Adult: Content Distribution and Business Models
2.1 The Changing Mobile Adult Value Chain 35
2.1.1 Content Matters, Not Branding 36
2.1.2 D2C Distribution 36
i. Case Study: Spankmo 36
a. Company Background 36
b. Key Clients and Strategic Partnerships 36
c. Products and Services 36
2.1.3 The App Store Model 37
Table 2.1: Comparison of App Store Content Policies 38
i. Case Study: GetJar 39
a. Company Background 39
b. Products and Services 39
ii. Case Study: MiKandi 39
a. Company Background 39
b. Products and Services 40
2.1.4 The Future of Operator Portals 40
2.2 Monetising Adult Content 41
2.2.1 Driving/Monetising the Traffic 41
i. Case Study: Adultmoda 41
a. Company Background 41
b. Key Clients and Partnerships 41
c. Products and Services 41
ii. Key Traffic Markets 42
iii. The Right Kind of Traffic 42
iv. Conversion 42
2.2.2 Billing Models 43
i. SMS-based Billing 43
ii. Credit Card Billing 43
iii. IVR-based Billing 44
iv. Operator Billing 44
v. WAP Billing 44
a. Payforit 44
2.2.3 Business Models 45
i. Business Models in North America 45
ii. Business Models in Europe 45
iii. Business Models in Emerging Markets 45
2.2.4 Multichannel Strategies 46
i. Case Study: AEBN/Xobile 46
a. Company Background 46
b. Products and Services 46
2.2.5 Customer Relationship Management 46
2.3 The Threat from Free Content 47- 3. The Market for Adult SMS
3.1 Introduction 51
Figure 3.1: Mobile Adult SMS Methodology 52
3.2 Adult SMS on Smartphones 52
3.2.1 Users 52
Table 3.1: Percentage of Smartphone Users (%) who Subscribe to Adult SMS Split by 8 Key Regions 52
Figure 3.2: Number of Smartphone Users (m) who Subscribe to Adult SMS Split by 8 Key Regions 53
Table 3.2: Number of Smartphone Users (m) who Subscribe to Adult SMS Split by 8 Key Regions 53
3.2.2 Usage 53
Table 3.3: Average Number of Adult SMS Per User Per Year on Smartphones Split by 8 Key Regions 54
Figure 3.3: Total Number of Adult SMS Messages (m) per Year on Smartphones Split by 8 Key Regions 54
Table 3.4: Total Number of Adult SMS Messages (m) per Year on Smartphones Split by 8 Key Regions 55
3.2.3 Service Pricing 55
Table 3.5: Average Price per Adult SMS ($) on Smartphones Split by 8 Key Regions 55
3.2.4 Revenues 55
Figure 3.4: Total Adult SMS Revenues ($m) on Smartphones Split by 8 Key Regions 56
Table 3.6: Total Adult SMS Revenues ($m) on Smartphones Split by 8 Key Regions 56
3.3 Adult SMS on Featurephones 56
3.3.1 Users 56
Table 3.7: Percentage of Featurephone Users (%) who Subscribe to Adult SMS Split by 8 Key Regions 57
Figure 3.5: Number of Featurephone Users (m) who Subscribe to Adult SMS Split by 8 Key Regions 57
Table 3.8: Number of Featurephone Users (m) who Subscribe to Adult SMS Split by 8 Key Regions 58
3.3.2 Usage 58
Table 3.9: Average Number of Adult SMS Per User Per Year on Featurephones Split by 8 Key Regions 58
Figure 3.6: Total Number of Adult SMS Messages (m) per Year on Featurephones Split by 8 Key Regions 59
Table 3.10: Total Number of Adult SMS Messages (m) per Year on Featurephones Split by 8 Key Regions 59
3.3.3 Service Pricing 59
Table 3.11: Average Price per Adult SMS ($) on Featurephones Split by 8 Key Regions 60
3.3.4 Revenues 60
Figure 3.7: Total Adult SMS Revenues ($m) on Featurephones Split by 8 Key Regions 60
Table 3.12: Total Adult SMS Revenues ($m) on Featurephones Split by 8 Key Regions 61
3.4 Total Adult SMS Revenues on Handsets 61
Figure 3.8: Total Adult SMS Revenues ($m) on Handsets Split by 8 Key Regions 61
Table 3.13: Total Adult SMS Revenues ($m) on Handsets Split by 8 Key Regions 62- 4. The Market for Mobile Adult Video Services
Figure 4.1: Mobile Adult Video Methodology 63
4.1 Adult Video on Smartphones 64
4.1.1 Users 64
Table 4.1: Percentage of Smartphone Users (%) who Watch Adult Video Split by 8 Key Regions 64
Figure 4.2: Number of Smartphone Users (m) who Watch Adult Video Split by 8 Key Regions 65
Table 4.2: Number of Smartphone Users (m) who Watch Adult Video Split by 8 Key Regions 65
4.1.2 Usage 65
Table 4.3: Number of Adult Videos per User per Year on Smartphones Split by 8 Key Regions 66
Figure 4.3: Total Number of Adult Videos (m) per Year on Smartphones Split by 8 Key Regions 66
Table 4.4: Total Number of Adult Videos (m) per Year on Smartphones Split by 8 Key Regions 67
4.1.3 Paid for Video and Average Spend 67
Table 4.5: Percentage of Adult Video (%) Paid for on Smartphones Split by 8 Key Regions 67
Figure 4.4: Number of Paid For Adult Videos (m) on Smartphones Split by 8 Key Regions 68
Table 4.6: Number of Paid For Adult Videos on Smartphones (m) Split by 8 Key Regions 68
Table 4.7: Average Price per Adult Video ($) on Smartphones Split by 8 Key Regions 69
4.1.4 Revenues 69
Figure 4.5: Total Paid For Adult Video Revenues ($m) on Smartphones Split by 8 Key Regions 69
Table 4.8: Total Paid For Adult Video Revenues ($m) on Smartphones Split by 8 Key Regions 70
4.1.5 Advertising 70
Table 4.9: Number of Adverts Seen per Adult Video User per Year on Smartphones Split by 8 Key Regions 70
Figure 4.6: Total Number of Adult Video Ad Impressions (bn) on Smartphones Split by 8 Key Regions 71
Table 4.10: Total Number of Adult Video Ad Impressions (bn) on Smartphones Split by 8 Key Regions 71
Table 4.11: Average CPM ($) for Adult Video Adverts on Smartphones Split by 8 Key Regions 72
Figure 4.7: Total Adult Video Advertising Revenues ($m) on Smartphones Split by 8 Key Regions 72
Table 4.12: Total Adult Video Advertising Revenues ($m) on Smartphones Split by 8 Key Regions 73
4.2 Adult Video on Featurephones 73
4.2.1 Users 73
Table 4.13: Percentage of Featurephone Users (%) who Watch Adult Video Split by 8 Key Regions 73
Figure 4.8: Number of Featurephone Users (m) who Watch Adult Video Split by 8 Key Regions 74
Table 4.14: Number of Featurephone Users (m) who Watch Adult Video Split by 8 Key Regions 74
4.2.2 Usage 75
Table 4.15: Average Number of Adult Videos per User per Year on Featurephones Split by 8 Key Regions 75
Figure 4.9: Total Number of Adult Videos (m) per Year on Featurephones Split by 8 Key Regions 75
Table 4.16: Total Number of Adult Videos (m) per Year on Featurephones Split by 8 Key Regions 76
4.2.3 Paid for Video and Average Spend 76
Table 4.17: Percentage of Adult Video (%) Paid for on Featurephones Split by 8 Key Regions 76
Figure 4.10: Number of Paid For Adult Videos on Featurephones (m) Split by 8 Key Regions 77
Table 4.18: Number of Paid For Adult Videos on Featurephones (m) Split by 8 Key Regions 77
Table 4.19: Average Price per Adult Video ($) on Featurephones Split by 8 Key Regions 78
4.2.4 Revenues 78
Figure 4.11: Total Paid For Adult Video Revenues (m) on Featurephones Split by 8 Key Regions 78
Table 4.20: Total Paid For Adult Video Revenues (m) on Featurephones Split by 8 Key Regions 79
4.2.5 Advertising 79
Table 4.21: Number of Adverts Seen per Adult Video per User per Year on Featurephones Split by 8 Key Regions 79
Figure 4.12: Total Number of Adult Video Ad Impressions (bn) on Featurephones Split by 8 Key Regions 80
Table 4.22: Total Number of Adult Video Ad Impressions (bn) on Featurephones Split by 8 Key Regions 80
Table 4.23: Average CPM ($) for Adult Video Adverts on Featurephones Split by 8 Key Regions 81
Figure 4.13: Total Adult Video Advertising Revenues ($m) on Featurephones Split by 8 Key Regions 81
Table 4.24: Total Adult Video Advertising Revenues ($m) on Featurephones Split by 8 Key Regions 82
4.3 Adult Video on Handsets 82
4.3.1 Revenues 82
Figure 4.14: Total Paid For Adult Video Revenues (m) on Handsets Split by 8 Key Regions 82
Table 4.25: Total Paid For Adult Video Revenues (m) on Handsets Split by 8 Key Regions 83
4.3.2 Ad Revenues 83
Figure 4.15: Total Adult Video Advertising Revenues ($m) on Handsets Split by 8 Key Regions 83
Table 4.26: Total Adult Video Advertising Revenues ($m) on Handsets Split by 8 Key Regions 84
4.4 Adult Video on Tablets 84
4.4.1 Users 84
Table 4.27: Percentage of Tablet Users (%) who Watch Adult Video Split by 8 Key Regions 84
Figure 4.16: Number of Tablet Users (m) who Watch Adult Video Split by 8 Key Regions 85
Table 4.28: Number of Tablet Users (m) who Watch Adult Video Split by 8 Key Regions 85
4.4.2 Usage 85
Table 4.29: Number of Adult Videos per User per Year on Tablets Split by 8 Key Regions 86
Figure 4.17: Total Number of Adult Videos (m) per Year on Tablets Split by 8 Key Regions 86
Table 4.30: Total Number of Adult Videos (m) per Year on Tablets Split by 8 Key Regions 87
4.4.3 Paid for Video and Average Spend 87
Table 4.31: Percentage of Adult Video (%) Paid for on Tablets Split by 8 Key Regions 87
Figure 4.18: Number of Paid For Adult Videos (m) on Tablets Split by 8 Key Regions 88
Table 4.32: Number of Paid For Adult Videos (m) on Tablets Split by 8 Key Regions 88
Table 4.33: Average Price per Adult Video ($) on Tablets Split by 8 Key Regions 89
4.4.4 Revenues 89
Figure 4.19: Total Paid For Adult Video Revenues ($m) on Tablets Split by 8 Key Regions 89
Table 4.34: Total Paid For Adult Video Revenues ($m) on Tablets Split by 8 Key Regions 90
4.4.5 Advertising 90
Table 4.35: Number of Adverts Seen per Adult Video User per Year on Tablets Split by 8 Key Regions 90
Figure 4.20: Total Number of Adult Video Ad Impressions (bn) on Tablets Split by 8 Key Regions 91
Table 4.36: Total Number of Adult Video Ad Impressions (bn) on Tablets Split by 8 Key Regions 91
Table 4.37: Average CPM ($) for Adult Video Adverts on Tablets Split by 8 Key Regions 92
Figure 4.21: Total Adult Video Advertising Revenues ($m) on Tablets Split by 8 Key Regions 92
Table 4.38: Total Adult Video Advertising Revenues ($m) on Tablets Split by 8 Key Regions 93
4.5 Total Market for Mobile Adult Video Services 93
4.5.1 End-User Revenues 93
Figure 4.22: Total Paid For Adult Video Revenues ($m) Split by 8 Key Regions 93
Table 4.39: Total Paid For Adult Video Revenues ($m) on Split by 8 Key Regions 94
4.5.2 Ad Revenues 94
Figure 4.23: Total Adult Video Advertising Revenues ($m) Split by 8 Key Regions 94
Table 4.40: Total Adult Video Advertising Revenues ($m) Split by 8 Key Regions 95- 5. The Market for Adult Subscriptions
Figure 5.1: Mobile Adult Subscription Methodology 97
5.1 Adult Subscriptions on Smartphones 98
5.1.1 Users 98
Table 5.1: Percentage of Users (%) who Subscribe to Adult Content on Smartphones Split by 8 Key Regions 98
Figure 5.2: Number of Users (m) who Subscribe to Adult Content on Smartphones Split by 8 Key Regions 99
Table 5.2: Number of Users (m) who Subscribe to Adult Content on Smartphones Split by 8 Key Regions 99
5.1.2 Usage 99
Table 5.3: Average Number of Individually Billed Adult Subscription Periods per User per Year on Smartphones Split by 8 Key Regions 100
Figure 5.3: Total Number of Individually Billed Adult Subscription Periods (m) per Year on Smartphones Split by 8 Key Regions 100
Table 5.4: Total Number of Individually Billed Adult Subscription Periods (m) per Year on Smartphones Split by 8 Key Regions 101
5.1.3 Average Spend per User 101
Table 5.5: Average Revenue per Individually Billed Adult Subscription Period ($) on Smartphones Split by 8 Key Regions 101
5.1.4 Revenues 101
Figure 5.4: Total Adult Subscription Revenues ($m) on Smartphones Split by 8 Key Regions 102
Table 5.6: Total Adult Subscription Revenues ($m) on Smartphones Split by 8 Key Regions 102
5.2 Adult Subscriptions on Featurephones 102
5.2.1 Users 102
Table 5.7: Percentage of Users (%) who Subscribe to Adult Content on Featurephones Split by 8 Key Regions 103
Figure 5.5: Number of Users (m) who Subscribe to Adult Content on Featurephones Split by 8 Key Regions 103
Table 5.8: Number of Users (m) who Subscribe to Adult Content on Featurephones Split by 8 Key Regions 104
5.2.2 Usage 104
Table 5.9: Average Number of Individually Billed Adult Subscription Periods per User per Year on Featurephones Split by 8 Key Regions 104
Figure 5.6: Total Number of Individually Billed Adult Subscription Periods (m) per Year on Featurephones Split by 8 Key Regions 105
Table 5.10: Total Number of Individually Billed Adult Subscription Periods (m) per Year on Featurephones Split by 8 Key Regions 105
5.2.3 Average Spend per User 105
Table 5.11: Average Revenue per Individually Billed Adult Subscription Period ($) on Featurephones Split by 8 Key Regions 106
5.2.4 Revenues 106
Figure 5.7: Total Adult Subscription Revenues ($m) on Featurephones Split by 8 Key Regions 106
Table 5.12: Total Adult Subscription Revenues ($m) on Featurephones Split by 8 Key Regions 107
5.3 Adult Subscriptions on Handsets 107
Figure 5.8: Total Adult Subscription Revenues ($m) on Handsets Split by 8 Key Regions 107
Table 5.13: Total Adult Subscription Revenues ($m) on Handsets Split by 8 Key Regions 108
5.4 Adult Subscriptions on Tablets 108
5.4.1 Users 108
Table 5.14: Percentage of Users (%) who Subscribe to Adult Content on Tablets Split by 8 Key Regions 108
Figure 5.9: Number of Users (m) who Subscribe to Adult Content on Tablets Split by 8 Key Regions 109
Table 5.15: Number of Users (m) who Subscribe to Adult Content on Tablets Split by 8 Key Regions 109
5.4.2 Usage 109
Table 5.16: Average Number of Individually Billed Adult Subscription Periods per User per Year on Tablets Split by 8 Key Regions 110
Figure 5.10: Total Number of Individually Billed Adult Subscription Periods (m) per Year on Tablets Split by 8 Key Regions 110
Table 5.17: Total Number of Individually Billed Adult Subscription Periods (m) per Year on Tablets Split by 8 Key Regions 111
5.4.3 Spend 111
Table 5.18: Average Revenue per Individually Billed Adult Subscription Period ($) on Tablets Split by 8 Key Regions 111
5.4.4 Revenues 111
Figure 5.11: Total Adult Subscription Revenues ($m) on Tablets Split by 8 Key Regions 112
Table 5.19: Total Adult Subscription Revenues ($m) on Tablets Split by 8 Key Regions 112
5.5 Total Market for Adult Subscriptions 112
Figure 5.12: Total Adult Subscription Revenues ($m) on Split by 8 Key Regions 113
Table 5.20: Total Adult Subscription Revenues ($m) on Split by 8 Key Regions 113- 6. The Market for Adult Videochat
Figure 6.1: Mobile Adult Videochat Methodology 115
6.1 Adult Videochat on Smartphones 116
6.1.1 Users 116
Table 6.1: Percentage of Users (%) who Use Adult Videochat on Smartphones Split by 8 Key Regions 116
Figure 6.2: Number of Users (m) who Use Adult Videochat on Smartphones Split by 8 Key Regions 116
Table 6.2: Number of Users (m) who Use Adult Videochat on Smartphones Split by 8 Key Regions 117
6.1.2 Spend 117
Table 6.3: Average Revenue per Adult Videochat User ($) Per Month on Smartphones Split by 8 Key Regions 117
6.1.3 Revenues 118
Figure 6.3: Total Adult Videochat Revenues ($m) on Smartphones Split by 8 Key Regions 118
Table 6.4: Total Adult Videochat Revenues ($m) on Smartphones Split by 8 Key Regions 118
6.2 Adult Videochat on Featurephones 119
6.2.1 Users 119
Table 6.5: Percentage of Users (%) who Use Adult Videochat on Featurephones Split by 8 Key Regions 119
Figure 6.4: Number of Users (m) who Use Adult Videochat on Featurephones Split by 8 Key Regions 120
Table 6.6: Number of Users (m) who Use Adult Videochat on Featurephones Split by 8 Key Regions 120
6.2.2 Spend 120
Table 6.7: Average Revenue per Adult Videochat User ($) per Month on Featurephones Split by 8 Key Regions 121
6.2.3 Revenues 121
Figure 6.5: Total Adult Videochat Revenues ($m) on Featurephones Split by 8 Key Regions 121
Table 6.8: Total Adult Videochat Revenues ($m) on Featurephones Split by 8 Key Regions 122
6.3 Adult Videochat on Handsets 122
Figure 6.6: Total Adult Videochat Revenues ($m) on Handsets Split by 8 Key Regions 122
Table 6.9: Total Adult Videochat Revenues ($m) on Handsets Split by 8 Key Regions 123
6.4 Adult Videochat on Tablets 123
6.4.1 Users 123
Table 6.10: Percentage of Users (%) who Use Adult Videochat on Tablets Split by 8 Key Regions 123
Figure 6.7: Number of Users (m) who Use Adult Videochat on Tablets Split by 8 Key Regions 124
Table 6.11: Number of Users (m) who Use Adult Videochat on Tablets Split by 8 Key Regions 124
6.4.2 Spend 124
Table 6.12: Average Revenue per Adult Videochat User ($) on Tablets Split by 8 Key Regions 125
6.4.3 Revenues 125
Figure 6.8: Total Adult Videochat Revenues ($m) on Tablets Split by 8 Key Regions 125
Table 6.13: Total Adult Videochat Revenues ($m) on Tablets Split by 8 Key Regions 126
6.5 The Total Market For Adult Videochat 126
Figure 6.9: Total Adult Videochat Revenues ($m) Split by 8 Key Regions 126
Table 6.14: Total Adult Videochat Revenues ($m) Split by 8 Key Regions 127- 7. Adult Content Regulations
7.1 National Legislation and Self-Regulation 129
7.1.1 North America 129
i. Canada 129
ii. US 129
a. Background 129
b. 18 USC 2257 130
c. ASACP 130
Figure 7.1: ASACP Compliance Process 131
d. CTIA Wireless Content Guidelines 132
7.1.2 Western Europe 132
i. EU-Wide Legislation and Self-Regulation 132
Table 7.1: Key EU Operator Codes of Conduct Concerning Child Protection, Selected Countries 133
a. Consumer Protection Laws 134
ii. UK 134
a. BBFC 134
b. PhonepayPlus 134
7.1.3 Far East & China 135
i. China 135
ii. Japan 135
iii. South Korea 135
7.1.4 Indian Subcontinent 135
i. India 135
7.1.5 Rest of Asia Pacific 136
i. Australia 136
ii. Indonesia 137
7.1.6 Africa & Middle East 137
i. South Africa 137
a. ICASA 137
b. FPB 137
c. WASPA 138- 8. Company Profiles
8.1 Introduction 139
Figure 8.1: Off-portal Value Chain 139
8.2 Content Providers, Publishers and Licensors 140
8.2.1 Manwin 140
i. Corporate Profile 140
ii. Key Clients & Strategic Partnerships 140
iii. Products and Services 140
iv. Key Strengths and Opportunities 141
8.2.2 Pink Visual 141
i. Corporate Profile 141
ii. Key Clients & Strategic Partnerships 141
iii. Products and Services 142
a. iPinkVisual and iMaleSpectrum 142
b. PinkVisualPad and MaleSpectrumPad 142
c. PV Locker 142
iv. Key Strengths and Opportunities 142
8.2.3 Private Media Group 142
i. Corporate Profile 142
Table 8.1: Private Media Group’s Revenues ($m) 2007-2011 143
ii. Products and Services 143
iii. Key Strengths and Opportunities 144
8.2.4 Vivid 144
i. Corporate Profile 144
ii. Products and Services 144
iii. Key Strengths and Opportunities 144
8.3 Distributors, Aggregators, ASPs and FSPs 145
8.3.1 Cherry Media (Cherrysauce) 145
i. Corporate Profile 145
ii. Key Clients & Strategic Partnerships 146
iii. Products and Services 146
iv. Key Strengths and Opportunities 146
8.3.2 DisplayBoy/SexGoesMobile 147
i. Corporate Profile 147
ii. Key Clients & Strategic Partnerships 147
iii. Products and Services 147
iv. Key Strengths and Opportunities 147
8.3.3 Melon Mobile 148
i. Corporate Profile 148
ii. Key Clients & Strategic Partnerships 148
iii. Products and Services 148
iv. Key Strengths and Opportunities 148
8.3.4 net-m 149
i. Corporate Profile 149
Table 8.2: net-m’s Revenues 2007 – 2011 149
ii. Key Clients & Strategic Partnerships 149
iii. Products and Services 150
iv. Key Strengths and Opportunities 150
8.3.5 Twistbox Entertainment 150
i. Corporate Profile 150
ii. Key Clients & Strategic Partnerships 151
iii. Products and Services 151
iv. Key Strengths and Opportunities 151
8.4 Other Enablers 152
8.4.1 Bango 152
i. Corporate Profile 152
Table 8.3: Bango’s Revenues 2007 – 2012 152
ii. Key Clients & Strategic Partnerships 152
iii. Products and Services 153
a. Payment Services 153
b. Analytics Services 153
c. Age Verification 153
iv. Key Strengths and Opportunities 153
8.4.2 CamContacts 154
i. Corporate Profile 154
ii. Products and Services 154
iii. Key Strengths and Opportunities 154
8.5 Operators 155
Table 8.4: On Portal Adult Content Offerings/Prices, Selected Markets 2012 155
Companies Referenced
Profiled
Bango, CamContacts, Cherry Media (Cherrysauce), DisplayBoy/SexGoes Mobile, Manwin, Melon Mobile, Mountain View Licencing, net-m, Pink Visual, Private Media Group, Twistbox Entertainment, Vivid
Interviewed
CamContacts, Cherry Media, Manwin, MiKandi, Pink Visual, SexGoes Mobile, Spankmo
Case Studies
Adultmoda, AEBN/Xobile, FriendFinder Networks, GetJar, Mikandi, Spankmo
Mentioned
Amazon, Apple, Blackberry App World, Gameloft, GetJar, Glu Mobile, Google Play, Hustler, Playboy, Reporo, Vivid Entertainment, Windows Phone Marketplace
Extra Info
‡ 8 key regions includes:
North America, Latin America, Western Europe, Central & Eastern Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East.
Prices
Single User
Multi User
Enterprise Wide
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Key Questions
1. To what extent has free adult content impacted on revenue streams in the mobile adult industry?
2. What strategies are D2C adult sites employing to monetise their mobile traffic?
3. What are the prospects for operator adult revenues in a post-smartphone world?
4. How are tablets changing the mobile adult landscape?
5. Which mobile adult services are, and will be, the most lucrative?
6. What are the trends in the mobile adult content industry?
7. What business models are likely to predominate in mobile adult content?
8. Who are the major players across the mobile adult value chain?
Any Questions about this report please contact us.
Related Reports:
The Mobile Adult Content Briefing 2012-2017
Related Categories: Entertainment
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