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Mobile Adult

Mobile Adult

Subscriptions, Downloads, Video Chat & Text-Based Services 2008-2013 (Fifth Edition)

Publisher: Juniper Research
Date Published: 09/12/2008
Category: Mobile Content & Applications
No of Pages: 176
Coverage: Global - 8 Key regions - N. America, S. America, W. Europe, E. Europe, Far East & China, Indian Sub Continent, Africa & Middle East, Rest of Asia Pacific
 

Overview

This highly anticipated fifth edition mobile adult report explores the key drivers to the market including increases in mobile internet adoption and digital distribution, improved handset UI (user interfaces) and more favourable operator attitudes to adult content.

The report includes six year regional forecasts on text based mobile adult services, as well as one off downloads of mobile adult content, subscription services to mobile adult content and mobile adult video chat services.  Each forecast is split by user numbers, levels of usage, average service pricing and total service revenue.

The report also includes an analysis of billing models e.g. credit card billing and operator billing and features case studies of portal based adult services as well as a number of key hurdles to deployment and monetisation including service localisation and the issue of freely available online adult content.

 

Table of Contents

Executive Summary
1. Cellular Market Growth

1.1 Introduction
1.2 Growth of the Cellular Market
1.2.1 Global Cellular Subscriber Market
Figure 1.1: Cellular Subscriber Growth (m) by 8 Key Regions 2006-2013
Table 1.1: Cellular Subscriber Growth (m) by 8 Key Regions 2006-2013
Figure 1.2: Cellular Subscriber Base, Market Share (%) by 2006-2013
Figure 1.3: Cellular Subscribers Penetration (%) by 8 Key Regions 2006-2013
1.2.2 Leading Mobile Operator Groups by Subscriber Base
Table 1.2: Leading Mobile Operator Groups by Subscriber Base (m) Q2 2008
1.2.3 Growth of 3G
Table 1.3: Global Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
Figure 1.4: Global Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
1.3 Regional Cellular Market Growth
1.3.1 North America
i. Mobile Phone Penetration
ii. US Market Structure
iii. 3G Adoption
Figure 1.5: North American Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
Table 1.4: North American Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
1.3.2 South America
i. Diverse Region
ii. Mobile Penetration Rates
iii. Dominant Technology
iv. Players in Region
Figure 1.6: South American Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
v. 3G Deployments
Table 1.5: South American Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
1.3.3 Western Europe
i. Mobile Penetration
Figure 1.7: Western Europe Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
ii. Market Structure
iii. 3G Penetration
Table 1.6: Western Europe Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
1.3.4 Eastern Europe
i. Mobile Penetration
Figure 1.8: Eastern Europe Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
Table 1.7: Eastern Europe Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
ii. 3G Penetration
1.3.5 Far East & China
i. Mobile Penetration
ii. 3G Services
Figure 1.9: Far East & China Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
Table 1.8: Far East & China Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
1.3.6 Indian Sub Continent
i. Mobile Penetration
Figure 1.10: Indian Sub Continent Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
ii. 3G Services
Table 1.9: Indian Sub Continent Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
1.3.7 Rest of Asia Pacific
i. Mobile Penetration
Figure 1.11: Rest of Asia Pacific Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
ii. 3G Adoption
Table 1.10: Rest of Asia Pacific Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
1.3.8 Africa & Middle East
i. Market Background
ii. Mobile Penetration
Figure 1.12: Africa & Middle East Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
iii. Players
iv. ARPU
Table 1.11: Africa & Middle East Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
v. 3G Adoption
1.4 The Opportunity for Mobile Entertainment
Figure 1.13: Monthly Voice ARPU ($), Selected Countries (France, Germany, Italy, Netherlands, Spain, UK, US), 2003-2007
1.5 The Opportunity for Adult Content
1.5.1 Human Nature
1.5.2 Return on Investment
1.5.3 Convenience
1.5.4 Privacy
1.5.5 High Device Penetration
1.5.6 3G Technology
1.5.7 Mobile Internet Adoption is Increasing
1.5.8 Digital Distribution Is Increasing
1.5.9 Handset UIs Have Improved Dramatically
1.5.10 Operator Attitudes Have Changed (Some Markets)
1.5.11 Developing D2C Models

2. Mobile Adult Market Development

2.1 Introduction
2.2 Types of Adult Content for Mobiles
2.2.1 Text-based Adult Services
2.2.2 Images
2.2.3 Moantones
2.2.4 Erotic Games
2.2.5 Video-Based Services
2.3 Mobile Adult Content: Value Chain
Figure 2.1: Value Chain of Mobile Adult Content
2.4 Players in the Mobile Adult Content Market
2.4.1 Content Providers and Publishers
i. Beate Uhse AG
ii. Hustler
iii. mGlamour/Mobilefone Media
iv. Penthouse
v. Pink Visual
vi. Playboy
vii. Princess Productions
viii. Private
ix. Vivid Entertainment Group
2.4.2 Distributors, Aggregators, Application Service Providers, and Full Service Providers
i. 3OOOH/Enquire
ii. Brickhouse Mobile
iii. Buongiorno/Blinko!
a. Company Background
b. Products and Services
iv. BustBox Media
v. Cherrysauce
vi. DisplayBoy/Carmunity
vii. Hotfon/Playfon
viii. Jamba/Jamster
ix. Lechill Mobile
x. Melon Mobile
xi. MP Media
xii. MidniteMonkey
xiii. Minick
xiv. PhoneBox Entertainment
xv. Red Circle
xvi. Respond Mobile
xvii. Sexobile.com
xviii. Sport Media Group
xix. Waat Media
a. Company Background
b. Products and Services
xx. Xobile
2.4.3 Other Enablers
i. Bango
a. Company Background
b. Products and Services
Figure 2.2: Co-existence of On and Off-Portal Models
- Bango Analytics
ii. FoneStarz
Figure 2.3: Daius Delivery Platform
iii. CC Media Network
iv. Stealthnet
2.4.4 Operators
Table: 2.1 Operator/Third-Party Adult Platform Management.
i. Case Study - O2 69000
2.4.5 Vendors
i. The Impact of the iPhone
2.5 Billing for Mobile Adult Content
2.5.1 Billing Models
i. SMS-based Billing
ii. Credit Card Billing
iii. IVR-based Billing
iv. Operator Billing
v. WAP Billing
a. Payforit
2.5.2 Business Model

3. Hurdles

3.1 Public Reservation to Adult Content Usage
3.2 Understanding the Consumer
3.2.1 Expanding the Demographic
3.3 Localisation
3.4 The User Interface
3.4.1 Difficulty in Discovering Services and Content
3.4.2 Difficulty In Accessing Services and Content
3.4.3 Difficulty in Navigating Services and Content
3.4.4 Difficulty in Utilising Multiple Applications Simultaneously
3.5 Network Speed and Coverage
3.6 Age Verification (End-User)
3.7 Age Verification (Model)
3.7.1 HR2257
3.8 Service Pricing
3.9 Cost of Data Services
Table 3.1: UK Operator Data Prices ($), June 2008
3.10 Industry Structure
3.11 Spam – Public Annoyance
3.12 Handset Limitations
Table 3.2: High-End Handset Specification Comparison
3.13 Much Adult Content is Freely Available

4. Regulation

4.1 Introduction
4.2 National Legislation and Self-Regulation
4.2.1 North America
i. Canada
ii. US
a. Introduction
b.  “Nipplegate” and its Implications for the Mobile Market
c. 18 USC 2257
d. CTIA Wireless Content Guidelines
e.  Other US Mobile Content Regulation
4.2.2 Europe
i. Pan European Activities
a. The EU Mobile Sweep
b. Human Rights Act
ii. France
iii. Germany
iv. Italy
v. Spain
vi. Switzerland
vii. UK
a. Mobile Content Regulation in the UK
- UK Operator Self Regulation Approach
- Independent Mobile Classification Body (IMCB)
- British Board of Film Classification (BBFC)
- PhonepayPlus
4.2.3 Asia-Pacific
i. Australia
ii. Cambodia
iii. China
iv. India
v. Indonesia
vi. Japan
vii. South Korea
4.2.4 Africa & Middle East
i. South Africa
a. ICASA
b. FPB (Film and Publications Board)
a. Wireless Application Service Providers’ Association (WASPA) of South Africa

5. Mobile Adult Content Market Forecasts

5.1 Market Overview
5.2 Forecast Methodology
Figure 5.1: Mobile Adult Content Forecast Methodology
5.3 The Market for Adult Text-Based Mobile Content
5.3.1 Mobile Adult Text-Based Content Users
Table 5.1: % Mobile Phone Users Who Use Text-Based Mobile Adult Content by 8 Key Regions 2006-2013
Figure 5.2 Mobile Phone Users Who Download Adult Text-Based Mobile Content (m) by 8 Key Regions 2007-2013
Table 5.2: Mobile Phone Users Who Download Adult Text-Based Mobile Content (m) by 8 Key Regions 2006-2013
5.3.2 Mobile Adult Text-Based Download Traffic
Figure 5.3: Average Number of Uses of Adult Text-Based Service by Mobile Users per Year by  8 Key Regions 2007-2013
Table 5.3: Average Number of Uses of Adult Text-Based Services by Mobile Users per Year. Regional Forecast 2007-2013
Figure 5.4: Total Number of Uses of Adult Text-Based Services (m) by 8 Key Regions 2007-2013
Table 5.4: Total Number of Uses of Adult Text-Based Services (m) by 8 Key Regions 2007-2013
5.3.3 Adult Text-Based Mobile Service Revenues
Table 5.5: Average Price ($) Paid per Adult Text-Based Mobile Download by 8 Key Regions 2007-2013
Figure 5.5: Total Revenues from Adult Text-Based Mobile Content ($m) by 8 Key Regions 2007-2013
Table 5.6: Total Revenues from Adult Text-Based Mobile Content ($m) by 8 Key Regions 2007-2013
5.3.4 Adult Text-Based Mobile ARPU
Figure 5.6: Monthly ARPU for Adult Text-Based Mobile Services ($) by 8 Key Regions 2007-2013
Table 5.7: ARPU for Adult Text-Based Mobile Content ($) by 8 Key Regions 2007-2013
5.4 The Market for Mobile Adult Downloads
5.4.1 Mobile Adult Download Users
Table 5.8: % Mobile Phone Users Who Download Adult Content (m) by 8 Key Regions 2006-2013
Figure 5.7: Mobile Phone Users Who Download Adult Content (m) by 8 Key Regions 2007-2013
Table 5.9: Mobile Phone Users Who Download Adult Content (m) by 8 Key Regions 2006-2013
5.4.2 Mobile Adult Download Volumes
Figure 5.8: Average Number of Adult Downloads by Mobile Users per Year by 8 Key Regions 2007-2013.
Table 5.10: Average Number of Adult Downloads by Mobile Users per Year by 8 Key Regions 2007-2013
Figure 5.9: Total Number of Adult Downloads by Mobile User per Year (m) by 8 Key Regions 2007-2013
Table 5.11: Total Number of Adult Graphics & Tones Downloads by Mobile Users per Year (m) by 8 Key Region 2007-2013
5.4.3 Mobile Adult Download Revenues
Table 5.12: Average Price ($) Paid per Mobile Adult Download by 8 Key Regions 2007-2013
Figure 5.10: Total Revenues from Adult Downloads ($m) by 8 Key Regions 2007-2013
Table 5.13: Total Revenues from Adult Downloads ($m) by 8 Key Regions 2007-2013
5.4.4 Mobile Adult Download Monthly ARPU
Figure 5.11: Monthly ARPU for Adult Downloads ($) by 8 Key Regions 2007-2013
Table 5.14: Monthly ARPU for Adult Downloads ($) by 8 Key Regions 2007-2013
5.5 The Market for Subscription-Based Adult Mobile Content
5.5.1 Mobile Adult Subscribers
Table 5.15: % of Mobile Phone Users Who Subscribe to Adult Content Services by 8 Key Regions 2006-2013
Figure 5.12: Mobile Phone Users Who Subscribe to Mobile Adult Content (m) by 8 Key Regions 2007-2013
Table 5.16: Mobile Phone Users Who Subscribe to Mobile Adult Content (m) by 8 Key Regions 2006-2013
5.5.2 The Number of Mobile Adult Subscriptions
Figure 5.13: Average Number of Subscription Transactions by Adult Mobile Users per Year by 8 Key Regions 2007-2013
Table 5.17: Average Number of Subscription Transactions by Adult Mobile Users per Year by 8 Key Regions 2007-2013
Figure 5.14: Total Number of Adult Subscriptions by Mobile Users (m) by 8 Key Regions 2007-2013
Table 5.18: Total Number of Adult Subscriptions by Mobile Users (m) by 8 Key Regions 2007-2013
5.5.3 Mobile Adult Subscription Revenues
Table 5.19: Average Price ($) Paid for Mobile Adult Subscription by 8 Key Regions 2007-2013
Figure 5.15: Total Revenues from Mobile Adult Subscriptions ($m) by 8 Key Regions 2007-2013
Table 5.20: Total Revenues from Mobile Adult Subscriptions ($m) by 8 Key Regions 2007-2013
5.5.4 Mobile Adult Subscription Monthly ARPU
Figure 5.16: ARPU for Mobile Adult Subscriptions ($) by 8 Key Regions 2007-2013
Table 5.21: ARPU for Mobile Adult Subscriptions ($) by 8 Key Regions 2007-2013
5.6 The Market for Adult Video Chat Services
5.6.1 Users of Mobile Adult Video Chat Services
Table 5.22: % of Mobile Phone Users Who Subscribe to Adult Content Services by 8 Key Regions 2006-2013
Figure 5.17 Mobile Phone Users Who Use Adult Video Chat (m) by 8 Key Regions 2007-2013
Table 5.23: Mobile Phone Users Who Use Adult Video Chat (m) by 8 Key Regions 2006-2013
5.6.2 Mobile Video Chat Monthly ARPU
Figure 5.18: Monthly ARPU for Adult Video Chat Services by 8 Key Regions 2007-2013
Table 5.24: Monthly ARPU for Adult Video Chat Services by 8 Key Regions 2007-2013
5.6.3 Mobile Adult Video Chat Revenues
Figure 5.19: Total Revenues from Mobile Adult Video Chat ($m) by 8 Key Regions 2007-2013
Table 5.25: Total Revenues from Mobile Adult Video Chat ($m) by 8 Key Regions 2007-2013
5.7 The Total Market for Adult Mobile Content
5.7.1 Consolidated Product Forecasts
Figure 5.20: Total Revenues from Adult Mobile Services ($m) by Product (Text, Download, Subscription, Video Chat) 2007-2013
Table 5.26: Total Revenues from Adult Mobile Services ($m) by Product (Text, Download, Subscription, Video Chat) 2007-2013
Figure 5.21: Total Revenues from Adult Mobile Services ($m) by 8 Key Regions 2007-2013
Table 5.27: Total Revenues from Adult Mobile Services ($m) by 8 Key Regions 2007-2013
Figure 5.22: Reconciliation of Total Mobile Adult Service Revenues ($m) from Editions 3, Edition 4 and Edition 5.

6. Recommendations

6.1 Recommendations for Operators
6.2 Recommendations for Service Providers
6.3 Recommendations for Regulator

7. Technology

7.1 Introduction
7.2 2G
7.2.1 Communication Technologies of 2G
i. GSM
ii. TDMA
iii. CDMA
iv. D-AMPS
7.2.2 Data Services
i. SMS
a. The Working of SMS
Figure 7.1: SMS Message Flow
b. Types of Messaging Services
- Mobile-originated SMS
- Mobile-terminated SMS
c. Premium-rate SMS (PRSMS)
7.3 2.5 & 2.75G
7.3.1 Communication Technologies of 2.5/2.75G
i. GPRS
ii. EDGE
iii. CDMA2000
7.3.2 Data Services
i. MMS
a. How Does MMS Work?
Figure 7.2: MMS Application Services
b. MMS Services
- MMS Entertainment and Information Services
Figure 7.3: Nokia’s 6280 3G Handset Supporting Video Streaming
c. Personalisation
7.3.3 The SMS/MMS Value Chain
7.4 3G
Figure 7.4: 3G Access Technologies
Figure 7.5: Percentage of Mobile Users Who Own 3G Devices, December 2007 (Selected Countries)
Figure 7.6: Global 3G Subscriber Base, December 2007 (255.7 million users)
7.4.1 UMTS
Figure 7.7: Evolution of UMTS
i. WCDMA
ii. EV-DO
iii. TD-SCDMA
7.5 Beyond 3G
7.5.1 HSPA
7.5.2 3GLTE
7.5.3 CDMA2000 1x EV-DO Revisions A and B
7.5.4 UMB
7.5.5 Mobile WiMAX 802.16e-2005
Figure 7.8: WiMAX Timeline
7.6 Mobile Technologies Compared
Table 7.1: Comparative Chart of Mobile Technologies
7.7 Other Enabling Technologies
7.7.1 Wireless Internet Technologies
i. WAP
a. The Development of WAP
b. The Future of WAP – Where is WAP Heading?
Figure 7.9: Future Path of WAP
ii. The i-mode Alternative
Figure 7.10: NTT DoCoMo, i-mode Subscriber Growth (m) and i-mode Penetration of Total User Base (%) 2000-Q2 2008
iii. Dotmobi
7.7.2 Languages, Platforms and Operating Systems
i. Languages
a. Java
ii. Platforms
a. J2ME
b. BREW
iii. Operating Systems
a. Palm OS
b. Symbian
c. Windows Mobile
d. Android
7.7.3 Other Relevant Technologies and Standards
i. MP3
Figure 7.11: MP3 Phones: Nokia N91 and Sony Ericsson K800
ii. MP4
iii. MIDI
iv. Bluetooth

Companies Referenced

3000H/Enquire, 3UK, Apple, Bango, Beate Uhse AG, Brickhouse Mobile, Buongiorno/Blinko, BustBox Media, CC Media, Cherrysauce, DisplayBoy/Carmunity, Elisa, E-Plus, Fonestarz, Hotfon/playfon, Hustler, Jamba/Jamster, K-Beech, Lechill Mobile, Melon Mobile, Midnite Monkey, Minick, Mobival, MP Media, Nokia, O2, Orange, Penthouse, mGlamour/Mobilefone Media, PhoneBox Entertainment, Pink Visual, Playboy, Princess Production, Private, Red Circle, Respond Mobile, Sexobile.com, Simobile, Sport Media Group, Stealthnet, Sunrise, Swisscom, Telefonica, Vivid Entertainment Group, Vodafone, Voooyeur, Waat MNedia, Xobile.

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Please see: Mobile Adult Strategies Downloads, Video Chat, Apps & Messaging 2010-2015

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Key Questions

• What are the key drivers of mobile adult services?
• What are the prospects for video chat services on the mobile?
• In which markets have mobile adult services been most successful thus far?
• Which players in the mobile adult value chain generate the largest shares of revenue?
• Who are the leading players in the mobile adult industry?
• How much are mobile adult services worth in 2008, and how much will they be worth in 2013?
• Which billing methods and business models are most prevalent in the mobile adult industry?
• How have operator attitudes to mobile adult content changed in recent years?

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