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MEMS in Mobile

MEMS in Mobile

Smartphones, Tablets, eReaders & Ultrabooks 2012-2016

Publisher: Juniper Research
Date Published: 22/02/2012
Category: Networks & Technologies
No of Pages: 167
Coverage: Global - 8 Key Regions ◊
 

Overview

•   67 Pages of Exclusive Forecasts

•   Insight from MEMS Industry Group Members

•   Unique MEMS Vendor Matrix

The Report Covers:

Comprehensive Forecast Suite: The forecast chapters contain an intensive series of 52 tables, including Market Volume, Penetration Levels, Revenue and Average Selling Price of MEMS devices. These calculated projections are categorised by region, mobile device type (Smartphones, Tablets, eReaders & Ultrabooks) and MEMS device type, giving readers consummate understanding of the full spectrum of the current and potential MEMS market.

Exclusive & Innovative Conceptualisation of MEMS Technology & Usage. For the first time, Juniper tackles this petite but powerful sector within the mobile industry; readers will gain unparalleled insight into the technology as well as the advantages of MEMS, while also receiving a sneak preview of the future: the arrival of NEMS.

Extensive and Specialised Study of MEMS in Mobile Devices. The crucial role of MEMS in Smartphones, Tablets, eReaders and Ultrabooks are explored and explained; these devices' ultilisation of 14 individual MEMS device types delivers to readers unmatched understanding of the breadth and depth of MEMS penetration and importance to the mobile ecosystem.

Features of the Report Include:

Strategic Recommendations - This is a must-have report for End User Device Vendors & MEMS Device Vendors alike, offering readers an edge in arapidly expanding industry and illuminating the ways in which players must strengthen their position through integration, reliability and value.

A Unique Vendor Matrix & Analysis  delivers detailed profiles of leading vendors that have been active and successful recently in this space. Utilising Juniper's exclusive vendor matrix, ten players are assessed for capability and capacity, alongside its product and position in the MEMS space.

The Future of MEMS Revealed - An exciting final chapter promises a bright future for the MEMS business, citing state of the art applications which MEMS is predicted to enable in the future, making present technologies seamless and intuitive. Readers will be introduced to some of the most cutting edge innovations to the automobile, healthcare and consumer electronics industries.

Table of Contents

Executive Summary
Introduction to MEMS

Figure 1.1: MEMS - Industrial Application Levels 25
1.1 MEMS: Technology or Device? 26
Figure 1.2: A MEMS Device - Example 26
1.1.1 Components of MEMS 26
Figure 1.3: MEMS Components 27
Figure 1.4: Texas Instruments MEMS Temperature Sensor Module 27
1.1.2 MEMS and Integrated Circuits 27
i. MEMS Technology Benefits 28
a. Reduced Manufacturing Cost and Time 28
b. Reduced Size 28
c. High Performance 28
1.2 Technology and Fabrication Process 29
1.2.1 MEMS Technology Process 29
i. Deposition 29
ii. Lithography 30
Figure 1.5: Photo-lithography 30
iii. Etching 30
1.2.2 MEMS Fabrication Processes 30
i. Bulk Micromachining 30
ii. Surface Micromachining 31
Figure 1.6: Surface Micromachining Process 31
iii. LIGA (Lithographie Galvanoformung Adformung) 31
Figure 1.7: LIGA MEMS Fabrication Process 31
iv. DRIE - Deep Reactive Ion Etching 32
1.3 NEMS 32

MEMS in Mobile Devices

2.1 Introduction 33
Figure 2.1: Gyro and Accelerometer in iPhone4 33
Figure 2.2: Nintendo Wii Remote Controller 34
2.2 Applications in Mobile Devices 34
Table 2.1: MEMS Applications in Mobile Devices 34
2.2.1 MEMS Sensors 35
Figure 2.3: MEMS Sensor Example 35
i. MEMS Accelerometers 35
Figure 2.4: STMicroelectronics 3-Axis Accelerometer 36
a. Example: Analog Devices ADXL330 36
ii. MEMS Gyroscope 36
Figure 2.5: Mechanical Gyroscope vs. MEMS Gyroscope in iPhone4 37
Figure 2.6: MEMS Based 6-axis Motion Processing Solution 37
Figure 2.7: iPhone Shake and Undo in Cut, Copy and Paste Application 37
iii. MEMS Compass 38
Figure 2.8: Digital Compass 38
Figure 2.9: Location Based Services on Smartphones 38
iv. MEMS Pressure Sensor 38
a. Freescale - MPL3115A2: Xtrinsic Smart Pressure Sensor 39
Figure 2.10: Smart Pressure Sensor from Freescale 39
v. MEMS Thermopiles 39
a. Texas Instruments: TMP006 MEMS Temperature Sensor 39
Figure 2.11: IR MEMS Temperature Sensor, TMP006 40
Table: 2.2: TI Temperature Sensor TMP006 Technical Features 40
vi. MEMS Humidity Sensors 40
Figure 2.12: Capacitive Humidity Sensor Example 40
2.2.2 MEMS Audio 41
i. MEMS Microphone 41
Figure 2.13: MEMS Microphone Chip 41
a. Knowles: MEMS Microphone SiSonic 41
Figure 2.14: MEMS Microphone, SiSonic from Knowles 42
ii. MEMS Speakers 42
a. Audio Pixels: MEMS Speaker 42
Figure 2.15: MEMS Speaker from Audio Pixels 42
2.2.3 MEMS Visual Applications 43
i. MEMS Mobile Device Display 43
a. mirasol: Qualcomm MEMS Device Display 43
Figure 2.16: mirasol Device Display from Qualcomm 44
ii. MEMS Camera Modules - AF and Shutter 44
Figure 2.17: Samsung MEMS Camera Shutter 44
Figure 2.18: Tessera MEMS Enabled AF and Shutter Camera 45
iii. MEMS Pico Projector 45
Figure 2.19: Samsung Mobile Phone with Pico Projector 45
2.2.4 MEMS RF Systems 46
i. MEMS RF Switch 46
a. Radant MEMS Technologies 46
Figure 2.20: RF MEMS Switch Example 46
ii. MEMS RF Varactors 47
Figure 2.21: RF MEMS Varactor - Packaged Device Example 47
2.2.5 Other Applications 47
i. MEMS Joystick 47
Figure 2.22: MEMS Joystick - Navigation Device Example 48

MEMS Market Status

3.1 Current Market - Introduction 49
3.2 MEMS Industry Group Interview 50
3.2.1 Background 50
3.2.2 MIG's Aims 50
3.2.3 MEMS Market Opportunities and Hurdles 50
3.3 Mobile Device Opportunity for MEMS 51
3.3.1 MEMS Sensor Opportunities 51
3.3.2 RF MEMS Opportunities 52
3.3.3 MEMS Audio and Visual Opportunities 52
3.3.4 Importance of MEMS in Mobile - Interview Responses 52
Table 3.1: Importance of MEMS in Mobile Ecosystem: Juniper Research Interview Responses 53
3.4 MEMS Ecosystem Analysis 53
Figure 3.1: MEMS Ecosystem 53
Figure 3.2: MEMS Value Chain Analysis 54
3.4.1 Material Supplier and Equipment Manufacturers 54
3.4.2 Foundries 54
3.4.3 Device Vendors 55
3.4.4 Research Services 55
3.5 Market Drivers 55
Figure 3.3: Growth Factors for MEMS Devices in Mobile 56
3.5.1 Smartphone Adoption 56
3.5.2 Increasing Tablet and eReader Device Adoption 57
3.5.3 New Emerging Services: Augmented Reality and LBS 58
3.5.4 Consumer Adoption of Mobile Gaming 59
Figure 3.4: Screenshots of Action Games on the Mobile 59
Figure 3.5: iPhone Accelerometer 59
3.5.5 Enhanced User Experience 60
3.5.6 New Applications and Service Opportunities 60
Figure 3.6: Wearable Sensors for Mobile Device Health Monitoring 61
3.6 Market Hurdles 61
Figure 3.7: Market Hurdles for MEMS in Mobile Devices 61
3.6.1Reliability Issue 61
3.6.2 Technical Challenges - Mobile OS Limitation 62
3.6.3 Sensor Fusion 62
Figure 3.8: Sensor Fusion Block Diagram 62

MEMS Device Market

4.1 Assumptions and Methodology 63
Figure 4.1: MEMS in Mobile Device Forecast Methodology 64
Table 4.1: Assumptions for MEMS Device Present in Mobile Devices 65
4.2 Global Mobile Device Market 66
4.2.1 Global Smartphone Shipments 66
Figure 4.2: Global Smartphone Shipments (m) p.a. Split by 8 Key Regions 2011-2016 66
Table 4.2: Global Smartphone Shipments (m) p.a. Split by 8 Key Regions 2011-2016 67
4.2.2 Global Tablet Shipments 67
Figure 4.3: Global Tablet Shipments (m) p.a. Split by 8 Key Regions 2011-2016 67
Table 4.3: Global Tablet Shipments (m) p.a. Split by 8 Key Regions 2011-2016 68
4.2.3 Global eReader Shipments 68
Figure 4.4: Global eReader Shipments (m) p.a. Split by 8 Key Regions 2011-2016 68
Table 4.4: Global eReader Shipments (m) p.a. Split by 8 Key Regions 2011-2016 69
4.2.4 Global Ultrabook Shipments 69
Figure 4.5: Global Ultrabook Shipments (m) p.a. Split by 8 Key Regions 2011-2016 69
Table 4.5: Global Ultrabook Shipments (m) p.a. Split by 8 Key Regions 2011-2016 70
4.3 MEMS Sensor Device Market 70
4.3.1 MEMS Accelerometer in Mobile Devices 70
Figure 4.6: MEMS Accelerometer in Mobile Devices, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 71
Table 4.6: MEMS Accelerometer in Mobile Devices, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 72
Figure 4.7: Global MEMS Accelerometer, Market Volume (m) p.a. Split by Mobile Device Type 2011-2016 72
Table 4.7: Global MEMS Accelerometer, Market Volume (m) p.a. Split by Mobile Device Type 2011-2016 73
4.3.2 MEMS Gyroscopes in Mobile Devices 73
Figure 4.8: MEMS Gyroscopes in Mobile Devices, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 73
Table 4.8: MEMS Gyroscopes in Mobile Devices, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 74
Figure 4.9: Global MEMS Gyroscope, Market Volume (m) p.a. Split by Mobile Device Type 2011-2016 74
Table 4.9: Global MEMS Gyroscope, Market Volume (m) p.a. Split by Mobile Device Type 2011-2016 75
4.3.3 MEMS Magnetometer in Mobile Devices 75
Figure 4.10: MEMS Magnetometer in Mobile Devices, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 75
Figure 4.11: Augmented Reality App on Blackberry Bold 76
Table 4.10: MEMS Magnetometer in Mobile Devices, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 77
Figure 4.12: AKM8975 Magnetometer in Motorola Xoom and Atrix 77
Figure 4.13: Global MEMS Magnetometer, Market Volume (m) p.a. Split by Mobile Device Type 2011-2016 78
Table 4.11: Global MEMS Magnetometer, Market Volume (m) p.a. Split by Mobile Device Type 2011-2016 78
4.3.4 MEMS Thermopile in Mobile Devices 78
Figure 4.14: MEMS Thermopiles in Mobile Devices, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 79
Figure 4.15: Temperature Sensor App Available on Android Market 79
Table 4.12: MEMS Thermopile in Mobile Devices, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 80
Figure 4.16: Global MEMS Thermopile, Market Volume (m) p.a. Split by Mobile Device Type 2011-2016 81
Table 4.13: Global MEMS Thermopiles, Market Volume (m) p.a. Split by Mobile Device Type 2011-2016 81
4.3.5 MEMS Humidity Sensors in Mobile Devices 81
Figure 4.17: MEMS Humidity Sensors in Mobile Devices, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 82
Table 4.14: MEMS Humidity Sensors in Mobile Devices, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 82
Figure 4.18: Global MEMS Humidity Sensors, Market Volume (m) p.a. Split by Mobile Device Type 2011-2016 83
Table 4.15: Global MEMS Humidity Sensor, Market Volume (m) p.a. Split by Mobile Device Type 2011-2016 83
4.3.6 MEMS Pressure Sensors in Mobile Devices 83
Figure 4.19: MEMS Pressure Sensors in Mobile Devices, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 84
Figure 4.20: MEMS Barometer Sensor in Motorola Xoom - BMP085 84
Table 4.16: MEMS Pressure Sensors in Mobile Devices, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 85
Figure 4.21: Global MEMS Pressure Sensor, Market Volume (m) p.a. Split by Mobile Device Type 2011-2016 86
Table 4.17: Global MEMS Pressure Sensor, Market Volume (m) p.a. Split by Mobile Device Type 2011-2016 86
4.3.7 Global MEMS Sensor Device Market 86
Figure 4.22: Global MEMS Sensor Device, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 87
Table 4.18: Global MEMS Sensor Device, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 87
Figure 4.23: Global MEMS Sensor Device, Market Volume (m) p.a. Split by Sensor Types 2011-2016 88
Table 4.19: Global MEMS Sensor Device, Market Volume (m) p.a. Split by Sensor Types 2011-2016 88
4.4 MEMS Audio Device Market 89
4.4.1 MEMS Microphone in Mobile Devices 89
Figure 4.24: MEMS Microphone in Motorola Xoom 89
Figure 4.25: MEMS Microphone in Mobile Devices, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 90
Table 4.20: MEMS Microphone in Mobile Devices, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 91
Figure 4.26: Global MEMS Microphone, Market Volume (m) p.a. Split by Mobile Device Type 2011-2016 91
Table 4.21: Global MEMS Microphone, Market Volume (m) p.a. Split by Mobile Device Type 2011-2016 92
4.4.2 MEMS Speakers in Mobile Devices 92
Figure 4.27: MEMS Speakers in Mobile Devices, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 92
Table 4.22: MEMS Speakers in Mobile Devices, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 93
Figure 4.28: Global MEMS Speakers, Market Volume (m) p.a. Split by Mobile Device Type 2011-2016 93
Table 4.23: Global MEMS Speakers, Market Volume (m) p.a. Split by Mobile Device Type 2011-2016 94
4.4.3 Global MEMS Audio Market 94
Figure 4.29: Global MEMS Audio Devices, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 94
Table 4.24: Global MEMS Audio Devices, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 95
Figure 4.30: Global MEMS Audio Device, Market Volume (m) p.a. Split by Device Types 2011-2016 95
Table 4.25: Global MEMS Audio Devices, Market Volume (m) p.a. Split by Device Types 2011-2016 95
4.5 MEMS Display Device Market 96
4.5.1 MEMS Display Screen in Mobile Devices 96
Figure 4.31: Products Featuring mirasol Displays 96
Figure 4.32: MEMS Display Screen in Mobile Devices, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 97
Table 4.26: MEMS Display Screen in Mobile Devices, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 97
Figure 4.33: Global MEMS Display Screen, Market Volume (m) p.a. Split by Mobile Device Type 2011-2016 98
Table 4.27: Global MEMS Display Screen, Market Volume (m) p.a. Split by Mobile Device Type 2011-2016 98
4.5.2 MEMS Pico Projector in Mobile Devices 98
Figure 4.34: Mobile Device with PicoP Display Engine 99
Figure 4.35: MEMS Pico Projector in Mobile Devices, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 100
Table 4.28: MEMS Pico Projector in Mobile Devices, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 100
Figure 4.36: Global MEMS Pico Projector, Market Volume (m) p.a. Split by Mobile Device Type 2011-2016 101
Table 4.29: Global MEMS Pico Projector, Market Volume (m) p.a. Split by Mobile Device Type 2011-2016 101
4.5.3 Global MEMS Display Market 101
Figure 4.37: Global MEMS Display Devices, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 102
Table 4.30: Global MEMS Display Devices, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 102
Figure 4.38: Global MEMS Display Devices, Market Volume (m) p.a. Split by Device Types 2011-2016 103
Table 4.31: Global MEMS Display Devices, Market Volume (m) p.a. Split by Device Types 2011-2016 103
4.6 MEMS RF & Joystick Device Market 103
4.6.1 MEMS RF Devices in Mobile Devices 103
Figure 4.39: MEMS RF Devices in Mobile Devices, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 104
Table 4.32: MEMS RF Devices in Mobile Devices, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 105
Figure 4.40: Global MEMS RF Devices, Market Volume (m) p.a. Split by Mobile Device Type 2011-2016 106
Table 4.33: Global MEMS RF Devices, Market Volume (m) p.a. Split by Mobile Device Type 2011-2016 106
4.6.2 MEMS Joystick in Mobile Devices 106
Figure 4.41: Project Fiona - Gaming Tablet 107
Figure 4.42: MEMS Joystick in Mobile Devices, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 107
Table 4.34: MEMS Joystick in Mobile Devices, Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 108
Figure 4.43: Global MEMS Joystick, Market Volume (m) p.a. Split by Mobile Device Type 2011-2016 108
Table 4.35: Global MEMS Joystick, Market Volume (m) p.a. Split by Mobile Device Type 2011-2016 109
4.7 Global MEMS Device Market 109
Figure 4.44: Global MEMS Device Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 109
Table 4.36: Global MEMS Device Market Volume (m) p.a. Split by 8 Key Regions 2011-2016 110
Figure 4.45: Global MEMS Device Types Market Share (%) Split by MEMS Device Type 2011-2016 110
Table 4.37: Global MEMS Device Types Market Share (%) Split by MEMS Device Type 2011-2016 111
Figure 4.46: Global MEMS Device Market Volume (m) Split by MEMS Device Type 2011-2016 111
Table 4.38: Global MEMS Device Types Market Share (m) Split by 8 Key Regions 2011-2016 112

MEMS Market Revenue

5.1 MEMS Device ASP 113
Figure 5.1: Global MEMS ASP ($) per Unit, Split by MEMS Device Type 2011-2016 114
Table 5.1: Global MEMS ASP ($) per Unit, Split by MEMS Device Type 2011-2016 114
5.2 MEMS Device Market Revenue 115
5.2.1 MEMS Accelerometer Device Market 115
Figure 5.2: Global MEMS Accelerometer Device Revenue ($m) p.a. Split by 8 Key Regions 2011-2016 115
Table 5.2: Global MEMS Accelerometer Device Revenue ($m) p.a. Split by 8 Key Regions 2011-2016 116
5.2.2 MEMS Gyroscope Device Market 116
Figure 5.3: Global MEMS Gyroscope Device Revenue ($m) p.a. Split by 8 Key Regions 2011-2016 116
Table 5.3: Global MEMS Gyroscope Device Revenue ($m) p.a. Split by 8 Key Regions 2011-2016 117
5.2.3 MEMS Magnetometer/Compass Device Market 117
Figure 5.4: Global MEMS Magnetometer Device Revenue ($m) p.a. Split by 8 Key Regions 2011-2016 117
Table 5.4: Global MEMS Magnetometer Device Revenue ($m) p.a. Split by 8 Key Regions 2011-2016 118
5.2.4 MEMS Thermopile Device Market 118
Figure 5.5: Global MEMS Thermopile Device Revenue ($m) p.a. Split by 8 Key Regions 2011-2016 118
Table 5.5: Global MEMS Thermopile Device Revenue ($m) p.a. Split by 8 Key Regions 2011-2016 119
5.2.5 MEMS Humidity Sensor Device Market 119
Figure 5.6: Global MEMS Humidity Sensor Device Revenue ($m) p.a. Split by 8 Key Regions 2011-2016 119
Table 5.6: Global MEMS Humidity Sensor Device Revenue ($m) p.a. Split by 8 Key Regions 2011-2016 120
5.2.6 MEMS Barometer Device Market 120
Figure 5.7: Global MEMS Barometer Device Revenue ($m) p.a. Split by 8 Key Regions 2011-2016 120
Table 5.7: Global MEMS Barometer Device Revenue ($m) p.a. Split by 8 Key Regions 2011-2016 121
5.2.7 MEMS Microphone Device Market 121
Figure 5.8: Global MEMS Microphone Device Revenue ($m) p.a. Split by 8 Key Regions 2011-2016 121
Table 5.8: Global MEMS Microphone Device Revenue ($m) p.a. Split by 8 Key Regions 2011-2016 122
5.2.8 MEMS Speakers Device Market 122
Figure 5.9: Global MEMS Speakers Device Revenue ($m) p.a. Split by 8 Key Regions 2011-2016 122
Table 5.9: Global MEMS Speakers Device Revenue ($m) p.a. Split by 8 Key Regions 2011-2016 123
5.2.9 MEMS Display Screen Device Market 123
Figure 5.10: Global MEMS Display Screen Device Revenue ($m) p.a. Split by 8 Key Regions 2011-2016 123
Table 5.10: Global MEMS Display Screen Device Revenue ($m) p.a. Split by 8 Key Regions 2011-2016 124
5.2.10 MEMS Pico Projector Device Market 124
Figure 5.11: Global MEMS Pico Projector Device Revenue ($m) p.a. Split by 8 Key Regions 2011-2016 124
Table 5.11: Global MEMS Pico Projector Device Revenue ($m) p.a. Split by 8 Key Regions 2011-2016 125
5.2.11 MEMS RF Device Market 125
Figure 5.12: Global MEMS RF Device Revenue ($m) p.a. Split by 8 Key Regions 2011-2016 125
Table 5.12: Global MEMS RF Device Revenue ($m) p.a. Split by 8 Key Regions 2011-2016 126
5.2.12 MEMS Joystick Device Market 126
Figure 5.13: Global MEMS Joystick Device Revenue ($m) p.a. Split by 8 Key Regions 2011-2016 126
Table 5.13: Global MEMS Joystick Device Revenue ($m) p.a. Split by 8 Key Regions 2011-2016 127
5.2.13 Global MEMS Device Market Revenue 127
Figure 5.14: Global MEMS Device Revenue ($m) p.a. Split by 8 Key Regions 2011-2016 127
Table 5.14: Global MEMS Device Revenue ($m) p.a. Split by 8 Key Regions 2011-2016 128
Figure 5.15: Global MEMS Device Revenue ($m) p.a. Split by MEMS Device Type 2011-2016 128
Table 5.15: Global MEMS Device Revenue ($m) p.a. Split by MEMS Device Type 2011-2016 129
Figure 5.16: Global MEMS Device Revenue ($m) p.a. Split by Mobile Device Type 2011-2016 129
Table 5.16: Global MEMS Device Revenue ($m) p.a. Split by Mobile Device Type 2011-2016 130

Vendor Strategies

6.1 Vendor Analysis 131
6.1.1 Vendor Assessment Criteria 131
Table 6.1: Vendor Capability Assessment Factors 132
6.1.2 Limitations and Interpretation 132
6.2 Vendor Positioning Matrix Results 133
6.2.1 Overall Matrix Position 133
Figure 6.1: MEMS Device Vendor Positioning Matrix 134
6.2.2 Vendor Groupings 134
i. Summary 134
ii. On Track Vendors 134
iii. Vendors Exceeding Expectations 135
iv. Vendors with Further Potential 135
6.2.3 Competitive Dynamics 136
6.3 STMicroelectronics 136
i. Company Profile 137
Figure 6.2: STMicroelectronics Sales Revenue Split FY-2009 to Q3-2011 137
ii. MEMS Market Positioning - Products & Services 138
Figure 6.3: STMicroelectronics Product Line and Applications 138
iii. Strategic Assessment 139
iv. Recent Developments 139
6.4 Bosch Sensortec 140
i. Company Profile 140
ii. MEMS Market Positioning - Products & Services 140
Figure 6.4: Bosch MEMS eCompass Solution 141
iii. Strategic Assessment 142
iv. Recent Developments 142
6.5 Freescale 142
i. Company Profile 142
Figure 6.5: Freescale Sales Revenue ($m) Split By Product Group 2010-2011 143
ii. MEMS Market Positioning - Products & Services 143
Figure 6.6: Freescale Xtrinsic Brand Intelligent Sensing Solutions 144
iii. Strategic Assessment 144
iv. Recent Developments 145
6.6 Knowles 145
i. Company Profile 145
ii. MEMS Market Positioning - Products & Services 145
Figure 6.7: Knowles MEMS Technology Platform 146
Figure 6.8: Surface Mount MEMS Microphones 146
iii. Strategic Assessment 146
iv. Recent Developments 147
6.7 Texas Instruments 147
i. Company Profile 147
Figure 6.9: Texas Instruments Sales Revenue Split ($m) 2010-2011 148
ii. MEMS Market Positioning - Products & Services 148
iii. Strategic Assessment 149
iv. Recent Developments 149
6.8 Analog Devices 149
i. Company Profile 149
Figure 6.10: Analog Devices Sales Revenue Split ($m) 2009-2010 149
ii. MEMS Market 150
Table 6.2: Analogue Devices MEMS Product Category 150
iii. Strategic Assessment 150
iv. Recent Developments 151
6.9 Qualcomm - QMT 151
i. Company Profile 151
Figure 6.11: Qualcomm Sales Revenue ($m) Split by Segments 2010-2011 151
ii. MEMS Market Positioning - Products & Services 152
Figure 6.12: QMT mirasol Display Technology 152
a. Kyobo eReader 152
b. Hisense C108 mobile phone 152
Figure 6.13: MEMS Display Product Devices - Kyobo & Hisense 153
iii. Strategic Assessment 153
iv. Recent Developments 153
6.10 WiSpry 154
i. Company Profile 154
ii. MEMS Market Positioning - Products & Services 154
Figure 6.14: WiSpry RF CMOS-MEMS Technology 154
iii. Strategic Assessment 155
iv. Recent Developments 155
6.11 Kionix 156
i. Company Profile 156
ii. MEMS Market Positioning - Products & Services 156
Figure 6.15: Kionix Sensors - Accelerometers and Gyroscopes 156
iii. Strategic Assessment 157
iv. Recent Developments 157
6.12 Akustica 158
i. Company Profile 158
ii. MEMS Market Positioning - Products & Services 158
Figure 6.16: AKU230 MEMS Digital Microphone 159
iii. Strategic Directive 159
iv. Recent Developments 159

MEMS: Future Technology

7.1 Introduction 161
7.2 Applications 161
7.2.1 Automotive 162
Table 7.1: MEMS in Automotive 162
i. Robert Bosch GmbH: Automotive MEMS Sensors 162
Figure 7.1 Airbag Systems - High-G Accelerometers 162
Figure 7.2: Bosch Airbag Control Unit 163
ii. Example: BMW - Dynamic Stability Control 163
7.2.2 Healthcare 163
i. Proteus Biomedical - MEMS Ingestible Sensors 164
Figure 7.3: Ingestible Sensors 164
7.2.3 Consumer Electronics 164
i. Ski Goggles - Recon Instruments 165
Figure 7.4: Recon Instruments Ski Goggle 165
7.2.4 Other Industrial Applications 165

Companies Referenced

Companies Profiled

Akustica, Analog Devices, Bosch Sensortec, Freescale, Kionix, Knowles, MEMS Industry Group, Qualcomm-QMT, STMicroelectronics, Texas Instruments, Wispry

Companies Mentioned

Acer, Apple, Applied Materials, Asus, Audio Pixels, Barnes & Noble, Chipworks, Dell, Digikey, E Ink, Engadget, Epson Electronics, America, Fraunhofer ENAS, Freescale Semiconductor, GE, Honeywell,HP, HTC, iFixit, Intel, InvenSense, Lenovo, LG, McAfee, Microvision, mirasol, Motorola, Nokia, Pandigital, PCB Piezotronics, Qualcomm, Qualtré, Qulacomm CDMA Technologies, Radant, RIM, Robert Bosch GmbH,Samsung, Sony, Tessera, Toshiba

Extra Info

◊ 8 key regions includes:

North America, Latin America, Western Europe, Central & Eastern Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East.

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Key Questions

1.     What is the importance of MEMS in the mobile industry?

2.     Which application level including sensors, audio, displays, switches and other would see the maximum adoption and growth levels?

3.     Which mobile device market including tablets, smartphones, laptops and eReaders is driving MEMS?

4.     Which mobile device/MEMS device will see the highest growth in terms of market volume and revenue?

5.     How will average selling price per MEMS device change over the next five years?

6.     How is the MEMS mobile market value chain?

7.     What are the key market drivers and hurdles for MEMS in mobile?

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Related Reports:

The MEMS in Mobile Briefing 2012-2016, MEMS in Mobile Interactive Forecast Suite

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