Low Cost Handsets

Overview

This report investigates the opportunity for operators to 'connect the unconnected', focusing on the market for low cost handsets for users in emerging markets and consumers in developed markets who have a very limited budget for a handset.

It provides six-year forecasts, across eight regions of the world projecting general mobile subscriber growth by technology (2G, 3G, 3.5G, 3.9G), total mobile device shipment volumes per annum, low-cost device shipment volumes per annum, and overall subscriber penetration and prepaid subscriber rates, up until 2014.

A number of key low cost handset manufacturers are profiled along with operators, chip manufacturers, OS providers and access companies.  The report also provides covers the main initiatives over the last four years to deliver low cost handsets to consumers in emerging markets, referencing the GSMA's emerging market handset program as well as the GSM association's '3G for all' initiative and Nokia lifetool's trials in India.

Table of Contents

Executive Summary

1. The Low-Cost Handset Market

1.1 Introduction
1.2 Low Cost Handset Initiatives
1.2.1 Industry-sponsored Initiatives
i. GSM Association\\\'s Emerging Market Handset Programme
ii. GSMA Development Fund
Table 1.1: GSMA Development Fund: Completed Projects, December 2008, Segmented by Focus Area
iii. Mobile ULC2 Alliance Initiative
iv. GSM Association\\\'s 3G For All Initiative
1.2.2 Operators\\\' Own Initiatives
i. Zain
ii. MTN
iii. Vodafone
Figure 1.1: Vodafone 125 Handset
1.2.3 Handset Vendors\\\' Initiatives
i. Nokia
a. Background
b. Nokia: Entry Device Market Size
Figure 1.2: Nokia 1661 Low Cost Mobile Handset
Figure 1.3: Nokia 1202 Low Cost Mobile Handset
c. Low-income Users Drive Future Growth: Affordability is Key
d. Micro-finance Helps Stimulate Demand
e. A Services-based Approach Can Help
f. The Next Step: Data and Internet Access
g. Geographic Penetration
h. Nokia\\\'s View: Key Market Drivers and Trends
i. Nokia\\\'s View: Hurdles and Obstacles
ii. Motorola/TTP Com
iii. QuickTel/China TechFaith
iv. M-Tech Zambia
v. Xenitis Telecommunications
1.2.4 Applications Providers Initiatives
i. ACCESS
a. Background
b. Platforms and Applications
c. ALP Mini: Potential Use In Entry Devices
d. ACCESS\\\' View: Key Market Drivers and Trends
e. ACCESS\\\' View: Hurdles and Obstacles

2. Drivers & Opportunities

2.1 Introduction
2.2 Drivers
2.2.1 Increase in Subscriber Base
2.2.2 Cost Savings
2.2.3 Increase in Operators\\\' Revenues
2.2.4 Increased Marketing Opportunities
2.3 Opportunities
2.3.2 Nokia Life Tools
Figure 2.1: Nokia Life Tools - Indian Pilot Results (% of Services by Overall Subscriptions)
2.3.3 Nokia\\\'s Mail on Ovi Service
3. Obstacles & Barriers
3.1 Introduction
3.2 Consumer Wealth & Finance
3.2.1 Total Cost of Ownership
Figure 3.1: The Average TCO For Lower-Income Consumers, 2005 versus 2007
3.2.2 Microfinance
i. Nokia\\\'s Experience
ii. Grameen Foundation\\\'s Mifos Initiative
3.2.3 Phone Sharing
i. Overview
ii. Nokia Gets Involved
iii. Grameen Foundation\\\'s Village Phone Programme
Figure 3.2: GrameenPhone\\\'s Village Phone Scheme In Action, Bangladesh

3. Obstacles & Barriers

3.1 Introduction
3.2 Consumer Wealth & Finance
3.2.1 Total Cost of Ownership
Figure 3.1: The Average TCO For Lower-Income Consumers, 2005 versus 2007
3.2.2 Microfinance
i. Nokia\\\'s Experience
ii. Grameen Foundation\\\'s Mifos Initiative
3.2.3 Phone Sharing
i. Overview
ii. Nokia Gets Involved
iii. Grameen Foundation\\\'s Village Phone Programme
Figure 3.2: GrameenPhone\\\'s Village Phone Scheme In Action, Bangladesh
3.2.4 ARPUs
Figure 3.3: Mobile ARPU ($) Split by 8 Key Regions 2007-2014
Table 3.1: Mobile ARPUs ($) Split by 8 Key Regions 2008-2014
Figure 3.4: Non-voice Mobile ARPUs ($) Split by 8 Key Regions 2007-2014
Table 3.2: Non-voice Mobile ARPUs ($) Split by 8 Key Regions 2008-2014
3.3 Power Availability
Figure 3.5: Coral-200-Solar
Figure 3.6: Wind-up Mobile Phone Charger
3.4 Lack of Network Availability
3.4.1 Access to Mobile Networks
3.4.2 Growth of the Mobile Market
Figure 3.7: Mobile Subscriber Growth (m) Split by 8 Key Regions 2007-2014
Table 3.3: Mobile Subscriber Growth (m) Split by 8 Key Regions 2008-2014
Figure 3.8: Mobile Subscriber Base Market Share (%) Split by 8 Key Regions 2007-2014
Figure 3.9: Mobile Subscribers Penetration (%) Split by 8 Key Regions 2007-2014
Table 3.4: Mobile Subscribers Penetration (%) Split by 8 Key Regions 2008-2014
3.4.3 Growth of 3G
Table 3.5: Global Mobile Subscribers (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2009-2014
Figure 3.10: Global Mobile Subscribers (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2009-2014
3.5 Availability of Prepaid Services
Table 3.6: Proportion of Prepaid Mobile Subscribers as Percentage of Overall Subscriber Base (%), Split by 8 Key Regions 2008-2014

4. Low Cost Handset Shipment Forecasts

4.1 Forecast Overview
4.2 Growth of Mobile Devices Market
Figure 4.1: Growth of Global Mobile Devices Market (m) Split by 8 Key Regions 2007-2014
Table 4.1: Growth of Global Mobile Devices Market (m) Split by 8 Key Regions 2008-2014
4.3 Global Low Cost Mobile Device Market Growth
4.3.1 Global Low Cost Mobile Device Shipment Growth
Figure 4.2: Low Cost/Entry-level Mobile Device Shipments (m) Split by 8 Key Regions 2007-2014
Table 4.2: Low Cost/Entry-level Mobile Device Shipments (m) Split by 8 Key Regions 2008-2014
Table 4.3: Low Cost/Entry-level Mobile Devices as a Proportion of Total Mobile Device Shipments (%), Split by 8 Key Regions 2008-2014
4.4 Regional Low Cost Mobile Device Market Growth
4.4.1 North America
Figure 4.3: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), North America, 2007-2014
Table 4.3: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), North America, 2007-2014
Figure 4.4: Low Cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), North America, 2007-2014
Table 4.4: Low Cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), North America, 2008-2014
4.4.2 South America
Figure 4.5: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), South America, 2007-2014
Table 4.5: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), South America, 2008-2014
Figure 4.6: Low Cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), South America, 2007-2014
Table 4.5: Low Cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), South America, 2008-2014
4.4.3 Western Europe
Figure 4.7: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Western Europe, 2007-2014
Table 4.7: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Western Europe, 2007-2014
Figure 4.8: Low Cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Western Europe, 2007-2014
Table 4.6: Low Cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Western Europe, 2008-2014
4.4.4 Eastern Europe
Figure 4.9: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Eastern Europe, 2007-2014
Table 4.9: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Eastern Europe, 2008-2014
Figure 4.10: Low Cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Eastern Europe, 2007-2014
Table 4.7: Low Cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Eastern Europe, 2008-2014
4.4.5 Far East & China
Figure 4.11: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Far East & China, 2007-2014
Table 4.11: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Far East & China, 2008-2014
Figure 4.12: Low Cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Far East & China, 2007-2014
Table 4.8: Low Cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Far East & China, 2008-2014
4.4.6 Indian Sub Continent
Figure 4.13: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Indian Sub Continent, 2007-2014
Table 4.13: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Indian Sub Continent, 2007-2014
Figure 4.14: Low Cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Indian Sub Continent, 2007-2014
Table 4.9: Low Cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Indian Sub Continent, 2008-2014
4.4.7 Rest of Asia Pacific
Figure 4.15: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Rest of Asia Pacific, 2007-2014
Table 4.15: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Rest of Asia Pacific, 2008-2014
Figure 4.16: Low Cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Rest of Asia Pacific, 2007-2014
Table 4.10: Low Cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Rest of Asia Pacific, 2008-2014
4.4.8 Africa & Middle East
Figure 4.17: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Africa & Middle East, 2007-2014
Table 4.17: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Africa & Middle East, 2007-2014
Figure 4.18: Low Cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Africa & Middle East, 2007-2014
Table 4.11: Low Cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Africa & Middle East, 2008-2014
4.5 Low Cost & High-End Devices Squeeze Out Mid-Range Handsets
Figure 4.19: Total Shipments of Mobile Handsets (m) by Type (Low Cost Devices, Mid-range Devices, Smartphones), 2007-2014
Table 4.12: Total Shipments of Mobile Handsets (m) by Type (Low Cost Devices, Mid-range Devices, Smartphones), 2008-2014
Figure 4.20: Market Shares (%) of Mobile Handsets by Type (Low Cost Devices, Mid-range Devices, Smartphones), 2007-2014
Table 4.13: Market Shares (%) of Mobile Handsets by Type (Low Cost Devices, Mid-range Devices, Smartphones), 2008-2014

5. Key Players: Equipment Suppliers, Operators & Third Parties

5.1 Overview
5.2 Nokia
5.2.1 Overview
5.2.2 Financial Performance
5.2.3 Products
i. Devices
ii. Services & Software
a. Ovi
5.3 Motorola
5.3.1 Overview
5.3.2 Financial Performance
5.3.3 Products
5.4 Qualcomm
5.4.1 Overview
5.4.2 Financial Performance
5.4.3 Products
5.5 Infineon Technologies
5.5.1 Overview
5.5.2 Financial Performance
5.5.3 Products
5.6 ZTE
5.6.1 Overview
5.6.2 Financial Performance
5.6.3 Products
i. GSM Handsets
ii. CDMA Handsets
iii. WCDMA Handsets
iv. TD-SCDMA Handsets
5.6.4 Shipments

Companies Referenced

ACCESS, AT&T, Axiata, BSNL, China TechFaith, Clear, Digicel, Grameen Bank, GSMA, Hutchinson, Infineon Technologies, Jurong Technologies, Lenovo, LG Electronics, Mitsubishi, Mobile ULC2  Alliance, Motorola, M-Tech Zambia, MTN, MTNL, NEC, Ningbo Bird, Nokia, O2, Orascom, Panasonic, Qiao Xing Mobile Communications, Qualcomm, QuickTel, Samsung, Singapore Telecom, Telefonica, Telenor, TJAT, Toshiba, TTP Com, Venko, Verizon Wireless, Vodafone, Xenitis Telecommunications, Yilon, Zain, ZTE