Indian Sub Continent Mobile Market

Overview

- Expert Regional Analysis
- Reliable Forecast Methodology
- Unique Opportunity Analysis

This regional focus provides a detailed examination of the opportunity for Mobile Commerce and Mobile Content and Applications within the Indian Sub Continent.  It studies five key countries within the region (Bangladesh, India, Nepal, Pakistan and Sri Lanka) and forecasts the market up until 2015.

Key forecasts include; Operator billed voice and data revenue/ARPU split by country as well as Content & Application revenue split by Categories.  It also forecasts subscriber growth by 2G/3G adoption, as well as projecting the opportunity for the mobile payments market and the total transaction value of mobile banking.

The report provides expert analysis of key topics including Operator’s adoption of the app store concept in order to increase data revenue as well as the impact of the burgeoning mobile commerce market.

Table of Contents

1. Regional Overview

1.1 Market Summary   
Figure 1.1: Indian Sub Continent, Regional Subscriber Base (m) Split by Country (Bangladesh, India, Nepal, Pakistan, Sri Lanka) 2005-2009   
Table 1.1: Indian Sub Continent, Mobile Subscriber Base (m) Split by Country (Bangladesh, India, Nepal, Pakistan, Sri Lanka) and Regional Penetration (%) 2005-2009   
1.2 Market Background   
1.2.1 Leading Mobile Operators   
Table 1.2: Leading Operators by Subscriber Base (m), Indian Sub Continent (Bangladesh, India, Nepal, Pakistan & Sri Lanka), 2009   
Figure 1.2: Indian Sub Continent, Leading Operator Market Share (%) Split by Subscribers, 2009 (Total 638.1m users)   
1.3 Regional Forecasts   
1.3.1 Subscriber Growth   
Figure1.3: Indian Sub Continent Mobile Subscriber Growth (m) Split by Country (Bangladesh, India, Nepal, Pakistan, Sri Lanka) 2010-2015   
Table 1.3: Indian Sub Continent Mobile Subscriber growth (m) Split by Country (Bangladesh, India, Nepal, Pakistan, Sri Lanka) 2010-2015   
i. Subscriber Mix   
Figure 1.4: Indian Sub Continent, Prepaid/Postpaid Subscriber Growth (m) 2010-2015   
Table 1.4: Indian Sub Continent, Prepaid/Postpaid Subscriber Growth (m) 2010-2015   
ii. 3G Adoption   
Figure 1.5: Indian Sub Continent, Subscriber Growth (m) by 2G/3G Adoption 2010-2015   
Table 1.5: Indian Sub Continent, Subscriber Growth (m) by 2G/3G Adoption 2010-2015   
1.3.2 Mobile ARPU   
Figure 1.7: Indian Sub Continent, Regional ARPU Forecasts ($) Split by Data & Voice 2010-2015   
Table 1.7: Indian Sub Continent, Regional ARPU Forecasts ($) Split by Data & Voice 2010-2015   
1.3.3 Revenue Forecasts   
i. Service Revenue   
Figure 1.8: Indian Sub Continent, Operator-Billed Service Revenue ($m) Split by Country (Bangladesh, India, Nepal, Pakistan, Sri Lanka) 2010-2015   
Table 1.8: Indian Sub Continent, Operator-Billed Service Revenue ($m) Split by Country (Bangladesh, India, Nepal, Pakistan, Sri Lanka) 2010-2015   
ii. Voice Revenues   
Figure 1.9: Indian Sub Continent, Operator-Billed Voice Revenues ($m) Split by Country (Bangladesh, India, Nepal, Pakistan, Sri Lanka) 2010-2015   
Table 1.9: Indian Sub Continent, Operator-Billed Voice Revenues ($m) Split by Country (Bangladesh, India, Nepal, Pakistan, Sri Lanka) 2010-2015   
iii. Data Revenues   
Figure 1.10: Indian Sub Continent, Operator-Billed Data Revenues ($m) Split by Country (Bangladesh, India, Nepal, Pakistan, Sri Lanka) 2010-2015   
Table 1.10: Indian Sub Continent, Operator-Billed Data Revenues ($m) Split by Country (Bangladesh, India, Nepal, Pakistan, Sri Lanka) 2010-2015

2. Bangladesh

2.1 Market Background   
Table 2.1: Bangladesh - Key Social, Economic and Telecoms Indicators   
Table 2.2: Leading Mobile Operators and Their Owners   
2.2 Market Overview to 2009   
2.2.1 Subscriber Growth   
Figure 2.1: Bangladesh Mobile Subscriber Growth (m) 2005 - Q2 2010   
Table 2.3: Bangladesh Mobile Subscriber Growth (m) 2005 - Q2 2010   
2.2.2 Operator Market Share   
Figure 2.2: Bangladesh, Mobile Market Share Split by Operator (%) Q2 2010   
Table 2.4: Bangladeshi Mobile Operator Subscriber Base (m) and Market Share (%) Q2 2010   
2.2.3 Operator ARPUs & Revenues   
Table 2.5: Bangladeshi Mobile ARPUs ($) Split by Operator 2008-2009   
Figure 2.3: Bangladeshi Operator-Billed Revenue Growth ($m) Split by Total, Voice and Non Voice 2006-2009   
Table 2.6: Bangladeshi Operator-Billed Revenue (Total & Non-Voice $m) and ARPU (Total & Non-Voice $) 2008-2009   
2.2.4 Mergers and Acquisitions   
2.2.5 Network Development   
2.2.6 Regulatory News   
2.2.7 IPOs   
2.3 Market Forecasts   
2.3.1 Subscribers   
Table 2.7: Bangladeshi Mobile Subscribers: Total Subscribers (m) & Penetration (%) 2010-2015   
Table 2.8: Bangladeshi Prepaid & Postpaid Subscribers (m and %) 2010-2015   
Table 2.9: Bangladeshi Total 3G Subscribers (m) & as Percentage of Total User Base 2010-2015   
2.3.2 Operator Revenues & ARPU   
Table 2.10: Bangladeshi Operator Billed Mobile Revenues ($m) Split by Total Service Revenues & Non-Voice Revenues 2010-2015   
Table 2.11: Bangladeshi Operator Billed ARPU ($) Split by Total ARPU & Non-Voice ARPU 2010-2015   

3. India

3.1 Market Background   
Table 3.1: India - Key Social, Economic and Telecoms Indicators   
Table 3.2: Leading Mobile Operators and their Owners   
3.2 Market Overview to 2009   
3.2.1 Subscribers   
Figure 3.1: Indian Mobile Subscriber Growth (m) 2005-Q2 2010   
Table 3.3: Indian Mobile Subscriber Growth (m) 2005-Q2 2010   
3.2.2 Operator Market Share   
Figure 3.2: Indian Market Share (%) by Leading Operator\\\'s 2005-Q2 2010   
Figure 3.3: Indian Mobile Market Share (%) by Operator Q2 2010   
Table 3.4: Indian Mobile Market, Subscribers (m) and Operator Market Share (%) June 2010   
3.2.3 Operator ARPUs & Revenues   
Figure 3.4: Indian Operator-Billed Revenue Growth (`bn), Split by Voice, P2P Messaging and Non P2P Messaging Data, 2005-2009   
Table 3.5: India Operator-Billed Revenue (Total & Non-Voice $bn) and ARPU (Total & Non-Voice) (`) 2008-2009   
3.2.4 Mergers and Acquisitions   
3.2.5 Network Development   
i. Mobile Number Portability   
3.2.6 Mobile WiMAX and LTE   
3.3 Market Forecasts   
3.3.1 Subscribers   
Table 3.6: Indian Mobile Subscribers: Total Subscribers (m) & Penetration (%) 2010-2015   
Table 3.7: Indian Prepaid & Postpaid Subscribers (m and %) 2010-2015   
Table 3.8: Indian Total 3G Subscribers (m) & as Percentage of Total User Base 2010-2015   
3.3.2 Operator Revenues & ARPU   
Table 3.9: Indian Operator Billed Mobile Revenues ($bn) Split by Total Service Revenues & Non-Voice Revenues 2010-2015   
Table 3.10: Indian Operator Billed ARPU ($) Split by Total ARPU & Non-Voice ARPU 2010-2015   

4. Nepal

4.1 Market Background   
Table 4.1: Nepal - Key Social, Economic and Telecoms Indicators   
Table 4.2: Leading Mobile Operator and their Owners   
4.2 Market Overview to 2009   
4.2.1 Subscribers   
Figure 4.1: Nepalese Mobile Subscriber Growth (m) 2005 - Q2 2010   
Table 4.3: Nepalese Mobile Subscriber Growth (m) 2005 - Q2 2010   
4.2.2 Operator Market Share   
Figure 4.2: Nepalese Mobile Operator Market Share (%) Q2 2010   
Table 4.4: Nepalese Mobile Market, Operator Market Share (%) and Subscribers (m) June 2010   
4.2.3 Operator ARPUs & Revenues   
Table 4.5: Nepalese Operator-Billed Revenue (Total & Non-Voice NPR m) and ARPU (Total & Non-Voice NPR) 2008-2009   
Figure 4.3: Nepalese Operator-Billed Revenue Growth (NPR m) Split by Total, Voice and Non Voice, 2006-2009   
4.2.4 Network and Service Development   
4.3 Market Forecasts   
4.3.1 Subscribers   
Table 4.6: Nepalese Mobile Subscribers: Total Subscribers (m) & Penetration (%) 2010-2015   
Table 4.7: Nepalese Prepaid & Postpaid Subscribers (m and %) 2010-2015   
Table 4.8: Nepalese Total 3G Subscribers (000) & as Percentage of Total User Base 2010-2015   
4.3.2 Operator Revenues & ARPU   
Table 4.9: Nepalese Operator Billed Mobile Revenues ($m) Split by Total Service Revenues & Non-Voice Revenues 2010-2015   
Table 4.10: Nepalese Operator Billed ARPU ($) Split by Total ARPU & Non-Voice ARPU 2010-2015

5. Pakistan

5.1 Market Background   
Table 5.1: Pakistan - Key Social, Economic and Telecoms Indicators   
Table 5.2: Leading Mobile Operators and their Owners   
5.2 Market Overview to 2009   
5.2.1 Subscribers   
Figure 5.1: Pakistan Mobile Subscriber Growth (m) 2005 - Q2 2010   
Table 5.3: Pakistani Mobile Subscriber Growth (m) 2005 - Q2 2010   
5.2.2 Operator Market Share   
Figure 5.2: Pakistani Market Share Split by Operator 2005 - Q2 2010   
Figure 5.3: Pakistani Mobile Market Share Split by Operator Q2 2010   
Table 5.4: Pakistani Mobile Market, Subscribers (m) and Operator Market Share (%) June 2010   
5.2.3 Operator ARPUs & Revenues   
Figure 5.4: Pakistani Operator-Billed Revenue Growth ($m) Split by Voice and Non-Voice Service Revenues 2005-2009   
Table 5.5: Pakistani Operator-Billed Revenue (Total & Non-Voice $m) and ARPU (Total & Non-Voice $) 2008-2009   
5.2.4 Mergers and Acquisitions   
5.2.5 Regulatory News   
5.2.6 Network Development   
5.3 Market Forecasts   
5.3.1 Subscribers   
Table 5.6: Pakistani Mobile Subscribers: Total Subscribers (m) & Penetration (%) 2010-2015   
Table 5.7: Pakistani Prepaid & Postpaid Subscribers (m and %) 2010-2015   
Table 5.8:  Pakistani Total 3G Subscribers (m) & as Percentage of Total User Base 2010-2015   
5.3.2 Operator Revenues & ARPU   
Table 5.9: Pakistani Operator Billed Mobile Revenues ($m) Split by Total Service Revenues & Non-Voice Revenues 2010-2015   
Table 5.10: Pakistani Operator Billed ARPU ($) Split by Total ARPU & Non-Voice ARPU 2010-2015

6. Sri Lanka

6.1 Market Background   
Table 6.1: Sri Lanka - Key Social, Economic and Telecoms Indicators   
Table 6.2: Leading Mobile Operators and their Owners   
6.2 Market Overview to 2009   
6.2.1 Subscribers   
Figure 6.1: Sri Lankan Mobile Subscriber Growth (m) 2005 - Q2 2010   
Table 6.3: Sri Lankan Mobile Subscriber Growth (m) 2005 - Q2 2010   
6.2.2 Operator Market Share   
Figure 6.2: Sri Lankan Mobile Market Share (%) Split by Operator Q2, 2010   
Table 6.4: Sri Lankan Mobile Market, Operator Subscribers (m) and Market Share (%) Q2, 2010   
6.2.3 Operator ARPUs & Revenues   
Table 6.5: Sri Lankan Operator-Billed Revenue (Total, Voice & Non-Voice LKR bn) and ARPU (Total & Non-Voice LKR) 2008-2009   
Figure 6.3: Sri Lankan Operator-Billed Revenue Growth (LKR m) Split by Total, Voice and Non Voice 2006-2009   
6.2.4 Network and Service Development   
6.3 Market Forecasts   
Table 6.6: Sri Lankan Mobile Subscribers: Total Subscribers (m) & Penetration (%) 2010-2015   
Table 6.7: Sri Lankan Prepaid & Postpaid Subscribers (m and %) 2010-2015   
Table 6.8: Sri Lankan Total 3G Subscribers (m) & as Percentage of Total User Base 2010-2015   
6.3.1 Operator Revenues & ARPU   
Table 6.9: Sri Lankan Operator Billed Mobile Revenues ($m) Split by Total Service Revenues & Non-Voice Revenues 2010-2015   
Table 6.10: Sri Lankan Operator Billed ARPU ($) Split by Total ARPU & Non-Voice ARPU 2010-2015

7. Content & Applications

7.1 Introduction   
Figure 7.1: Annual Smartphone Shipments (m) for the Indian Sub Continent 2010-2015   
Table 7.1: Annual Smartphone Shipments (m) for the Indian Sub Continent 2010-2015   
Figure 7.2: Indian Mobile Internet Subscriber Growth in Terms of Capability of Accessing Data Services (m) 2007 - Q2 2010   
Table 7.2: Indian Mobile Internet Subscriber Growth in Terms of Capability of Accessing Data Services (m) 2007 Q2 2010.   
7.2 SMS   
Table 7.3: Services using SMS as a Medium   
Figure 7.3: SMS Usage per User per Month 2006 - Q2 2010   
Table 7.4: SMS Usage per User per Month 2006 - Q2 2010   
7.3 The Global App Store   
7.3.1 Introduction   
Table 7.5: Examples of Mobile Applications and Content   
7.3.2 Operators App Store   
7.3.3 Vendors\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' App Stores   
i. Early App Stores   
ii. Apple\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"App Store\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"   
Table 7.6: Evolution of Apple\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s iPhone   
Figure 7.4: Apple App Store   
iii. Google\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"Android Market\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"   
Table 7.7: Available Handsets Using Android in the Indian Market   
Figure 7.5: Google\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s Android Market   
7.3.4 Forecasts   
i. Users   
Figure 7.6: Number of Indian Sub Continent Mobile Users (m) Who Download Apps Split by 6 Categories (Education & Reference, Finance & Productivity, Games, Lifestyle & Healthcare, Multimedia & Entertainment & Social Networking) 2009-2015   
Table 7.8: Number of Indian Sub Continent Wireless Users (m) Who Download Apps Split by 6 Categories (Education & Reference, Finance & Productivity, Games, Lifestyle & Healthcare, Multimedia & Entertainment & Social Networking) 2009-2015   
ii. Downloads   
Figure 7.7: Total Number of App Downloads Per Year (m) in Indian Sub Continent Split by 6 Categories (Education & Reference, Finance & Productivity, Games, Lifestyle & Healthcare, Multimedia & Entertainment & Social Networking) 2009-2015   
Table 7.9: Total Number of App Downloads Per Year (m) in Indian Sub Continent Split by 6 Categories (Education & Reference, Finance & Productivity, Games, Lifestyle & Healthcare, Multimedia & Entertainment & Social Networking) 2009-2015   
iii. Revenues   
Figure 7.8: Indian Sub Continent App Revenues per Year (m) Split by 6 Categories (Education & Reference, Finance & Productivity, Games, Lifestyle & Healthcare, Multimedia & Entertainment & Social Networking) 2009-2015   
Table 7.10: Indian Sub Continent App Revenues per Year ($m) Split by 6 Categories (Education & Reference, Finance & Productivity, Games, Lifestyle & Healthcare, Multimedia & Entertainment & Social Networking) 2009-2015   
7.4 Mobile Games   
7.4.1 Introduction   
7.4.2 UTV Indiagames Ltd.   
i. Corporate Background   
ii. Key Clients and Partners   
iii. Philosophy, Products, and Performance   
Figure 7.9: Disney-Pixar Toy Story 3 and GRID from Indiagames   
7.4.3 Nazara   
i. Corporate Background   
ii. Key Clients and Partners   
iii. Philosophy, Products, and Performance   
Figure 7.10: California Chainsaw Game from Nazara   
7.5 Mobile TV   
7.5.1 Introduction   
7.5.2 Case Study: Apalya   
i. Company Background   
ii. Overview   
Figure 7.11: Samsung Phones with Integrated MiMobiTV   
Figure 7.12: Apalya MiMobi TV on iPhone   
Table 7.11: Mobile TV services for Mobile Operators in India Powered by Apalya Technologies   
7.5.3 Forecasts   
i. Broadcast   
a. Users   
Figure 7.13: Number of Mobile Broadcast TV Subscribers (m) in the Indian Sub Continent 2009-2015   
Table 7.12: Number of Mobile Broadcast TV Subscribers (m) in the Indian Sub Continent 2009-2015   
b. Revenues   
ii. Streaming   
a. Users   
Figure 7.14: Number of Mobile Phone Users Who Watch and/or Subscribe to Streamed TV Services (m) in the Indian Sub Continent, 2009-2015   
Table 7.13: Number of Mobile Phone Users Who Subscribe to and/or Watch Streamed TV Services (m) in the Indian Sub Continent, 2009-2015   
b. Revenues   
Figure 7.15: Mobile Streamed TV End-User and Advertising Revenues ($m) in the Indian Sub Continent 2009-2015   
Table 7.14: Mobile Streamed TV End-User and Advertising Revenues ($m) in the Indian Sub Continent, 2009-2015   
7.6 Mobile Social Networking   
7.6.1 Introduction   
7.6.2 Social Networks   
i. Facebook   
a. Background & Investment Capital   
b. Facebook Mobile   
Figure 7.16: Facebook Mobile   
c. Mobile Ads Platform   
ii. Orkut   
a. Background   
b. Orkut Mobile   
Figure 7.17: Orkut Mobile   
iii. Twitter   
a. Background   
b. Services   
Figure 7.18: Mobile Twitter App for iPhone   
7.7 Mobile Gambling   
7.6.4 Introduction   
7.6.4 Forecast   
i. Casino   
Figure 7.19: Number of Indian Sub Continent Mobile Phone Users (m) Who Partake in Casino-Type Gambling Services 2009-2015   
Table 7.15: Number of Indian Sub Continent Mobile Phone Users (m) Who Partake in Casino-Type Gambling Services 2009-2015   
Figure 7.20: Total Annual Stakes ($m) of Indian Sub Continent Mobile Phone Users Who Partake in Casino-Type Gambling Services 2009-2015   
Table 7.16: Total Annual Stakes ($m) of Indian Sub Continent Mobile Phone Users Who Partake in Casino-Type Gambling Services 2009-2015   
Figure 7.21: Total Gross Win ($m) of Indian Sub Continent Mobile Phone Users Who Partake in Casino-Type Gambling Services 2009-2015   
Table 7.17: Total Gross Win ($m) of Indian Sub Continent Mobile Phone Users Who Partake in Casino-Type Gambling Services 2009-2015   
ii. Lottery Users   
Figure 7.22: Number of Indian Sub Continent Mobile Phone Users (m) Who Partake in Mobile Lottery 2009-2015   
Table 7.18: Number of Indian Sub Continent Mobile Phone Users (m) Who Partake in Mobile Lottery 2009-2015   
Figure 7.23: Total Annual Stakes ($m) of Indian Sub Continent Mobile Phone Users Who Partake in Mobile Lottery 2009-2015   
Table 7.19: Total Annual Stakes ($m) of Indian Sub Continent Mobile Phone Users Who Partake in Mobile Lottery 2009-2015   
Figure 7.24: Total Gross Win ($m) of Indian Sub Continent Mobile Phone Users Who Partake in Mobile Lottery 2009-2015   
Table 7.20: Total Gross Win of Indian Sub Continent Mobile Phone Users (m) Who Partake in Mobile Lottery, 2009-2015   
iii. Betting Users   
Figure 7.25: Number of Indian Sub Continent Mobile Phone Users (m) Who Partake in Mobile Betting, 2009-2015   
Table 7.21: Number of Indian Sub Continent Mobile Phone Users (m) Who Partake in Mobile Betting, 2009-2015   
Figure 7.26: Total Annual Stakes ($m) of Indian Sub Continent Mobile Phone Users Who Partake in Mobile Betting, 2009-2015   
Table 7.22: Total Annual Stakes ($m) of Indian Sub Continent Mobile Phone Users Who Partake in Mobile Betting 2009 to 2015   
Figure 7.27: Total Gross Win ($m) of Indian Sub Continent Mobile Phone Users Who Partake in Mobile Betting 2009 to 2015   
Table 7.23: Total Gross Win ($m) of Indian Sub Continent Mobile Phone Users Who Partake in Mobile Betting 2009-2015   
iii. Total Mobile Gambling Users   
Figure 7.28: Total Annual Stakes ($m) of Indian Sub Continent Mobile Phone Users Who Partake in Mobile Gambling (Casino, Lottery & Betting) 2009-2015   
Table 7.24: Total Annual Stakes ($m) of Indian Sub Continent Mobile Phone Users Who Partake in Mobile Gambling (Casino, Lottery & Betting) 2009 to 2015   
Figure 7.29: Total Gross Win ($m) of Indian Sub Continent Mobile Phone Users Who Partake in Mobile Gambling (Casino, Lottery & Betting) 2009-2015   
Table 7.25: Total Gross Win ($m) of Indian Sub Continent Mobile Phone Users Who Partake in Mobile Gambling (Casino, Lottery & Betting) 2009-2015   
7.8 Mobile Advertising   
7.8.1InMobi   
Figure 7.30: Mobile Advertisement Showing IPL Merchandise from Reebok by InMobi   
7.8.2mobile-worx   
7.8.3 mGinger   
7.8.4 Mauj Mobile   
Figure 7.31: Mobile advertisement for Pirates of Caribbean by Mauj Mobile   
7.9 Forecast Synopsis   
Figure 7.32: Indian Sub Continent Content & Applications Revenue ($m) Split by 7 Categories (Infotainment, UGC, Mobile TV, Music, Games, Adult & Gambling) 2008-2015   
Table 7.26: Indian Sub Continent Content & Applications Revenue ($m) Split by 7 Categories (Infotainment, UGC, Mobile TV, Music, Games, Adult & Gambling) 2008-2015

8. Mobile Commerce

8.1 Introduction   
Figure 8.1: Mobile Commerce Market Segmentation   
8.2 Mobile Banking   
8.2.1 Introduction   
8.2.2 Case Studies   
i. United Bank of India   
ii. State Bank of India (SBI)   
iii. MCB Bank (Pakistan)   
8.2.3 Financial Regulations & Legislation   
8.2.4 Forecasts   
Figure 8.2: Total Transaction Value ($m) of Mobile Banking in the Indian Sub Continent 2010-2015   
Table 8.1: Total Transaction Value ($m) of Mobile Banking in the Indian Sub Continent 2010-2015   
8.3 Mobile Ticketing   
8.3.1 Introduction   
8.3.2 Case Studies   
i. Mobile Malls   
a. ngpay (India)   
Figure 8.3: ngpay Mobile Shopping Partners   
ii. Transport   
a. Kingfisher Airlines (India)   
8.3.3 Forecasts   
Figure 8.4: Total Mobile Ticketing Transaction Value ($m) of Delivered Tickets in the Indian Sub Continent 2009-2014   
Table 8.2: Total Mobile Ticketing Transaction Value ($m) of Delivered Tickets in the Indian Sub Continent 2009-2014   
8.4 Mobile Coupons   
8.4.1 Introduction   
8.4.2 Case Studies   
i. OPEN2SAVE (India)   
Figure 8.5: OPEN2SAVE Mobile Coupon Process   
ii. MoneySaver (India)   
Figure 8.6: MoneySaver SMS Mobile Coupon Service   
Figure 8.7: SnapDeal Platform from Jasper   
8.4.3 Forecasts   
Figure 8.8: Total Mobile Coupons Retail Redemption Value ($m) in the Indian Sub Continent 2009 to 2014   
Table 8.3: Total Mobile Coupons Retail Redemption Value ($m) in the Indian Sub Continent 2009 to 2014   
8.5 Mobile Payments   
8.5.1 Introduction   
8.5.2 Mobile Payment Case Studies   
i. PayMate (India, Sri Lanka & Nepal)   
Figure 8.9: PayMate Purchase Process   
Figure 8.10: PayMate Ticket Purchase   
ii. mChek (India & Sri Lanka)   
Figure 8.11: mChek Payment Process   
Figure 8.12: mChek Mobile Payment Process with Airtel   
8.5.2 Mobile Money Transfer Case Study   
i. Nokia Money   
8.5.2 NFC Services Case Study   
i. Citi Tap and Pay   
8.5.5: Forecasts   
Figure 8.13: Total Indian Sub Continent Mobile Payment Market ($m) 2010-2014   
Table 8.4: Total Indian Sub Continent Mobile Payment Market ($m) 2010-2014

Glossary

Companies Referenced

Aircel, Alcatel-Lucent, Alvarion, Apalya Technologies, Apple, Axiata, Banglalink, Bank of Ceylon, Bharti Airtel, BSNL, China Mobile, Citi, Citycell(PBTL), DB Telecom, Dialog, Ercsson, Essel Group, Etisalat, Fundamo, Getjar, Google, Grameenphone, GupShup, Handango,  HTC, Huawei, Hutchison Whampoa, Idea Cellular, Indian Airlines, Infotel, InMobi, Jasper, Jet Airways, Kingfisher Airlines, LG, Mauj Mobile, Maxis Communications, MCB Bank, mChek, mGinger, Mobile-worx, Mobitel, Moneysaver, Motorola, MTNL, MTS, Nazara, Nepal Telecom, Ngpay, Nokia Siemens Network, Nokia, NTT DoCoMo, Open2Save, Orascom telecom, PayMate, Pocketgear, Reliance Communications, Reliance Industries Limited, Robi, Samsung, Samsung, SingTel, SlideME, Sony Ericsson, Spice Nepal, State Bank of India, STel, Tata Indicom, Telenor, Teletalk, Teliasonera, Ufone, Uninor, United Bank of India, UTV- Indiagames, Videocon, Virgin Mobile, Vodafone Essar, Zest-ADZ, Zong, ZTE.