Future Mobile Enterprise

Overview

Within a sizeable forecasting suite, the report includes six year regional forecasts for business usage, revenues and ARPU, split by voice and data.  It presents data and forecasts for enterprise devices with breakdowns of smartphones, PDAs, notebooks and netbooks. Enterprise connections are broken down by region and by network technologies - 2G, 2.5G, 3G and 3.5G, as well as SIM cards, dongles, wireless datacards and embedded modems.  

The report also includes a discussion of the various benefits and potential pitfalls of enterprises 'going mobile'. Key issues such as device management and security are fully investigated and a number of key recommendations are given for anyone wishing to capitalise on the opportunity for the unwired enterprise.

Table of Contents

Executive Summary

1. The Mobile Enterprise Market

1.1 The \'Unwired Enterprise\' Scenario
1.2 Market Drivers
1.2.1 Digital Economy Drives Enterprise Market
Table 1.1: Examples of Mobile Enterprise Applications
1.2.2 Benefits of Enterprise Mobility
1.2.3 Disadvantages of Enterprise Mobility
1.3 Industry Verticals
1.3.1 Mobile Enterprise Platforms Used Across Many Industries
1.3.2 Finance/Banking/Insurance
i. Banking
ii. Investment
iii. Insurance
1.3.3 Healthcare
1.3.4 Manufacturing/Logistics
1.3.5 Pharmaceuticals
1.3.6 Public Sector
i. UK Government Case Studies
ii. Perceived BlackBerry Advantages
1.4 Mobile Device Management & Security
1.4.1 Mobile Device Management
i. MDM Summary
ii. OMA Device Management
iii. Mformation\'s View
iv. RIM\'s View
1.4.2 Mobile Device Security
i. RIM\'s View

2. Mobile Services & Applications

2.1 Mobile Enterprise Services Value Chain
2.2 \'Real-Time\' Communications: Voice and Video
2.2.1 Voice Telephony
2.2.2 Video Communications
2.3 Messaging: Mobile Email, IM and SMS
2.3.1 SMS/MMS
2.3.2 Mobile email
2.3.3 Push email
i. VISTO Acquires Good Technology, Aims To Dent RIM\'s Market Share
ii. Synchronica Extends Mobile Email To Low End Devices
2.3.4 Mobile Messaging
2.3.5 Unified Messaging
2.4 Computing & Information Access
2.5 Business Process Applications
2.6 Other Applications

3. Access Platforms & Devices

3.1 Key Mobile Platforms
3.1.1 Public Cellular Networks
i. 2G/2.5G
ii. 3G
iii. 3.5G/3.9G/4G
3.1.2 Public Trunked Mobile Radio Networks
i. SMR
3.1.3 Private Wireless Networks
i. Wireless LANs
ii. TETRA
3.2 Key Mobile Devices
3.2.1 PDAs
i. Overview
Figure 3.1: Annual Global PDA Shipments, 2001-2006 (millions of devices)
Figure 3.2: Acer n311 PDA
ii. Typical Features
iii. Wireless Connectivity/Synchronisation
iv. Rugged PDAs
3.2.2 Pocket PCs
Figure 3.3: Hewlett-Packard iPAQ Pocket PC hx2790
3.2.3 Smartphones
Figure 3.4: BlackBerry Bold Smartphone
Figure 3.5: Smartphone Shipments per annum (m), by 8 Key Regions, 2007 Actual; 2008-2013 ...48
3.2.4 Mobile Computers
i. Laptops
ii. Dongles
Figure 3.6: Sierra Wireless USB Mobile Broadband Modem
iii. Notebooks
iv. Netbooks
v. Usage of Wireless Connectivity Via Mobile Computing Devices
3.2.5 Ultra-Mobile PCs
Figure 3.7: Nova Mobility Q1UP-V UMPC (HSDPA-capable), 2008
3.2.6 Internet Tablet
Figure 3.8: Nokia N800 Internet Tablet, 2007
3.2.7 Mobile Internet Devices
Figure 3.9: O2 Joggler Mobile Internet Device, March 2009
3.2.8 Dedicated Function Hand-held Devices
Figure 3.10: SCANNDY Barcode/RFID Reader/Scanner, From Panmobil

4. Key Players Strategies

4.1 Introduction
4.2 Research In Motion (RIM)
4.2.1 Overview
4.2.2 Financial Performance
4.2.3 BlackBerry Devices
4.2.4 BlackBerry Solution Portfolio
Figure 4.1: BlackBerry Solution Portfolio, January 2009
Figure 4.2: BlackBerry Solution Comparison, January 2009
i. BlackBerry Enterprise Solution
Figure 4.3: BlackBerry Enterprise Solution Architecture
4.2.5 BlackBerry Unite!
Table 4.1: BlackBerry Unite! Multiple Market Capabilities
4.2.6 BlackBerry Application Storefront
4.2.7 BlackBerry Integration With Lenovo Laptop Computers
4.3 Nokia
4.3.1 Overview
4.3.2 Financial Performance
4.3.3 Products
i. Devices
ii. Services & Software
a. Ovi
b. Qt
c. Nokia Messaging
4.4 Motorola
4.4.1 Overview
4.4.2 Financial Performance
4.4.3 Products
i. Mobile Device Portfolio
ii. Enterprise Mobility Product Portfolio
iii. New Enterprise Digital Assistant
Figure 4.4: Motorola MC55 Enterprise Digital Assistant
4.5 Microsoft
4.5.1 Microsoft Overview
4.5.2 Financial Performance
4.5.3 Microsoft Windows Mobile
i. Operating System
ii. Mobile Devices
iii. Looking Ahead
iv. Vodafone Offers Microsoft Online Services
4.6 Dexterra
4.6.1 Dexterra Overview
4.6.2 Interview
4.6.3 Products
i. Case Study: Virgin Media
ii. Case Study: Parts Associates
iii. ROI Calculator
4.7 Mformation Technologies
4.7.1 Mformation Overview
4.7.2 Product
i. Platform
ii. Achievements 2008-2009
4.7.3 Interview
4.8 Sybase
4.8.1 Overview
4.8.2 Financial Performance
4.8.3 Products
i. Sybase Unwired Platform
Figure 4.5: Sybase Unwired Platform Architecture
ii. Afaria Mobile Management and Security Software
iii. iAnywhere Mobile Office
iv. SQL Anywhere Database Management Software
4.9 VeriSign
4.9.1 Overview
4.9.2 Financial Results
4.9.3 VeriSign Mobile Enterprise Services
i. Features
ii. Multiple Modalities for Message Delivery
iii. Intelligent Message Processing
iv. Monitoring Tools and Interfaces

5. Hurdles To Adoption & Deployment

5.1 Device Form, Capacity, and Battery Life
5.2 Handset User Interfaces/Operating Systems
5.2.1 Problems In Accessing Services and Applications
i. Program Navigation and Use Can Be Problematic
ii. Complex Device Set-Up Can Prove Challenging
5.2.2 Problems In Utilising Multiple Applications Simultaneously
5.3 Network Speed and Coverage
5.4 Data Service Costs
5.5 Security and Mobile Device Management
5.6 The Recession

6. Forecasts: Connections, Revenues & ARPUs

6.1 Assumptions & Methodology
6.2 Mobile Connections
6.2.1 Mobile Enterprise Connections
Table 6.1: Global Mobile Connections (m) by 8 Key Regions, 2008-2014
Table 6.2: Business Mobile Connections (as % of Total Connections), by 8 Key Regions, 2008-2014
Figure 6.1: Business Mobile Connections (m), by 8 Key Regions, 2007-2014
Table 6.3: Business Mobile Connections (m), by 8 Key Regions, 2008-2014
6.2.2 Business Mobile Connections by Technology: 2; 2.5G; 3G; 3.5/3.9G
Figure 6.2: Global Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), 2008-2014
Table 6.4: Global Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), 2008-2014
i. North America
Figure 6.3: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), North America, 2008-2014
Table 6.5: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), North America, 2008-2014
ii. South America
Figure 6.4: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), South America, 2008-2014
Table 6.6: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), South America, 2008-2014
iii. Western Europe
Figure 6.5: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Western Europe, 2008-2014
Table 6.7: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Western Europe, 2008-2014
iv. Eastern Europe
Figure 6.6: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Eastern Europe, 2008-2014
Table 6.8: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Eastern Europe, 2008-2014
v. Far East & China
Figure 6.7: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Far East & China, 2008-2014
Table 6.9: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Far East & China, 2008-2014
vi. Indian Sub Continent
Figure 6.8: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Indian Sub Continent, 2008-2014
Table 6.10: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Indian Sub Continent, 2008-2014
vii. Rest of Asia Pacific
Figure 6.9: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Rest of Asia Pacific, 2008-2014
Table 6.11: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Rest of Asia Pacific, 2008-2014
viii. Africa & Middle East
Figure 6.10: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Africa & Middle East, 2008-2014
Table 6.12: Business Mobile Connections (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Africa & Middle East, 2008-2014
6.3 Enterprise Mobility Revenues
6.3.1 Mobile Business Revenue Forecasts
Table 6.13: Global Operator-Billed Mobile Revenues ($bn), by 8 Key Regions, 2008-2014
Table 6.14: Business Mobile Revenues Expressed as Proportion of Total Billed Revenue (%), by 8 Key Regions, 2008-2014
Figure 6.11: Growth of Mobile Business Revenues ($bn), by 8 Key Regions, 2008-2014
Table 6.15: Mobile Business Revenues ($bn), by 8 Key Regions, 2008-2014
6.3.2 Mobile Business ARPU Forecasts
i. Global Operator-Billed Mobile ARPU Forecasts
Table 6.16: Global Operator-Billed Mobile ARPUs ($), by 8 Key Regions, 2008-2014
Table 6.17: Global Operator-Billed Non-Voice Mobile ARPUs ($), by 8 Key Regions, 2008-2014
ii. Global Business Mobile ARPU Forecasts
Figure 6.12: Global Business Mobile ARPUs ($),by 8 Key Regions, 2008-2014
Table 6.18: Global Business Mobile ARPUs ($), by 8 Key Regions 2008-2014
Figure 6.13: Global Operator-Billed Business Non-Voice Mobile ARPUs ($),by 8 Key Regions, 2008-2014
Table 6.19: Global Operator-Billed Business Non-Voice Mobile ARPUs ($), by 8 Key Regions, 2008-2014

7. Forecasts: Devices & Access Media

7.1 Enterprise Devices
7.1.1 Devices Operate Across Multiple Technology Platforms
Figure 7.1: Mobile Enterprise Devices In Use, Changing Penetration (%) by Type of Device, 2008-2014
Table 7.1: Mobile Enterprise Devices in Use (m), by Type of Device, 2008-2014
i. Handsets
Figure 7.2: Enterprise Handsets In Use (m), by 8 Key Regions, 2008-2014
Table 7.2: Enterprise Handsets In Use (m), by 8 Key Regions, 2008-2014
ii. PDAs
Figure 7.3: Enterprise PDAs In Use (m), by 8 Key Regions, 2008-2014
Table 7.3: Enterprise PDAs In Use (m), by 8 Key Regions, 2008-2014
iii. Laptops/Notebooks
Figure 7.4: Enterprise Laptops/Notebooks In Use (m), by 8 Key Regions, 2008-2014
Table 7.4: Enterprise Laptops/Notebooks In Use (m), by 8 Key Regions, 2008-2014
iv. Netbooks
Figure 7.5: Enterprise Netbooks In Use (m), by 8 Key Regions, 2008-2014
Table 7.5: Enterprise Netbooks In Use (m), by 8 Key Regions, 2008-2014
v. Other Devices
Figure 7.6: Other Mobile Enterprise Devices In Use (m), by 8 Key Regions, 2008-2014
Table 7.6: Other Mobile Enterprise Devices In Use (m), by 8 Key Regions, 2008-2014
7.2 Enterprise Mobility Access Media
7.2.1 Handset SIMs
Figure 7.7: Network Access Via Handset SIMs (m), by 8 Key Regions, 2008-2014
Table 7.7: Network Access Via Handset SIMs (m), by 8 Key Regions, 2008-2014
7.2.2 Wireless Dongles
Figure 7.8: Network Access Via Wireless Dongles (m), by 8 Key Regions, 2008-2014
Table 7.8: Network Access Via Wireless Dongles (m) by 8 Key Regions, 2008-2014
7.2.3 Wireless Datacards
Figure 7.9: Network Access Via Wireless Datacards (m), by 8 Key Regions, 2008-2014
Table 7.9: Network Access Via Wireless Datacards (m) by 8 Key Regions, 2008-2014
7.2.4 Embedded Wireless Modems
Figure 7.10: Network Access Via Embedded Wireless Modems (m), by 8 Key Regions, 2008-2014
Table 7.10: Network Access Via Embedded Wireless Modules (m), by 8 Key Regions, 2008-2014

8. Recommendations

8.1 Mobile Applications
i. Applications Should Be Tailored To Employees, Not Devices
ii. Applications Should Be Built With The Mobile Form Factor In Mind
iii. Build Task-Centric Applications
iv. Some Applications May Not Need To \'Go Mobile\'
8.2 Mobile Device Management & Security
i. Planning Security For Devices
ii. Employing Appropriate Security Practices
iii. Ensuring Devices Meet All Security Requirements
iv. Ensuring Ongoing Maintenance of Device Security
v. Control of Devices is Paramount

Companies Referenced

Acer, Apple, ASUS, Dell, Dexterra, Fujitsu-Siemens, Hewlett-Packard, HTC, Lenovo, Mformation Technologies, Microsoft, Motorola, NEC, Nokia, Qt Software, RIM (Research In Motion), Samsung, Sony, Sybase, Toshiba, VeriSign.