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Connected Cars

Connected Cars

Automotive Telematics & In-Vehicle Infotainment 2013-2017

Publisher: Juniper Research
Date Published: 20/03/2013
Category: Mobile Markets & Strategies
Coverage: Global - 8 Key Regions ◊
 

Overview

 • Commercial and Consumer Opportunities

• Stakeholder Business Models Assessed   

• Leveraging “Big Data”

This second edition of Juniper’s report into automotive telematics provides the definitive analysis of how stakeholders across the value chain are – individually and in collaboration – creating the ecosystem of the connected car.

An essential guide for anyone wishing to understand this fast-moving market, this study includes an in-depth assessment of emerging business and service models, together with an exploration of the impact of regulatory and industry initiatives on service deployments.

What This Report Covers

Commercial and Consumer Automotive Telematics

This report analyses the key trends across both consumer and commercial automotive telematics, exploring the evolution – and monetisation – of services from vehicle tracking to in-vehicle infotainment, from stolen vehicle recovery to insurance telematics.

Cutting Edge Services

Opportunities presented by cutting edge services such as V2X (Vehicle to Vehicle/Infrastructure) in areas such as traffic management and crash prevention are examined.  The report also explores how players are seeking to address the constraints imposed by the disparate product lifecycles of the automotive industry and connectivity.

Expert Analysis and Strategic Recommendations

Expert analysis is backed up by interviews with and commentaries from leading players across the automotive telematics industry, including Aha, the Car Connectivity Forum, Concirrus, Kore Telematics, MiX Telematics and Telenor Connexion.  It also includes a series of strategic recommendations designed to enable OEMs (Original Equipment Manufacturers), operators and service providers to maximise their opportunity within the automotive telematics space.

Market Forecasts

Juniper delivers the benchmark forecasts for the connected automotive industry. These revised and expanded 5-year forecasts project key metrics split by 8 key regions such as:

• Service Adoption (Commercial vs. Consumer)

• Service Cost (Commercial vs. Consumer)

• Service Revenues (Commercial vs. Consumer)

• Service Provision (OEM vs. After-Market)

• Insurance Telematics Revenues

• In-Vehicle Entertainment Revenues

Country-level data for 8 markets (US, Canada, Brazil, Mexico, France, Germany, UK and China) is also included in the attendant Interactive Forecast Excel, which includes more than 50 tables and 6,300 data points.

 

Table of Contents

1 The Connected Car â the Business of Automotive M2M

1.1 Introduction
1.2 Report Scope
1.3 Telematics Layers
1.3.1 Telematics within the M2M Environment
Figure 1.1: Layers within the M2M Value-Chain
i. M2M Ecosystems
1.3.2 Telematics Defined
Figure 1.2: Telematics Uses and Applications
1.3.3 Consumer Automotive
i. IVI (In Vehicle Infotainment)
Case Study: GENIVI Alliance
ii. Insurance Telematics
Figure 1.3: The Telematics Chain of Command
iii. Stolen Vehicle Recovery
1.3.4 Commercial Telematics
i. Vehicle Tracking, Fleet Management and Freight Tracking
Figure 1.4: Diagramatic Representation of Fleet Telematics
ii. Driver Management
iii. Engine Management and Services
1.3.5 V2X
i. Definitions and Current Status
Figure 1.5: Elements of a V2X Deployment
ii. V2X Use-Cases
a. Crash Prevention
Figure 1.6: Vehicle Awareness Facilitated by V2X
iii. Trials
iv. DSRC
v. Hurdles
1.4 Backdrop to Telematics: The Automotive Sector
1.4.1 Regional Fortunes Vary
1.4.2 Emphasis on Emerging Markets
Figure 1.7: Vehicle Sales (m) by Manufacturer, 2012
1.5 Trends Drivers and Constraints
Figure 1.8: Telematics Trends Drivers and Constraints
1.5.1 Trends
i. Green Initiatives
ii. Mobile Internet and Smartphone Apps Facilitate New Service Models
iii. Heavy Vehicle Manufacturers Develop own Telematics Services
1.5.2 Drivers
i. Familiarity and Knowledge of What Telematics can Deliver
ii. Regulation and Government Mandates
iii. New Standards and Technology Advances
Case Study: Car Connectivity Consortium and the MirrorLink Standard
1.5.3 Constraints
i. Expectations of High Specification Services at a Low Cost
ii. Long Lead Times
iii. Market Fragmentation
iv. Data Protection Issues
1.6 The Role of the Smartphone and Tablet

2 Players, Business Models and Stakeholder Approaches

2.1 Introduction
2.2 Market Tiers
2.2.1 Perceptions of Value
i. The Connected Car and ‘Big Data'
ii. The Value of Tethering
2.2.2 Approaches and Strategy
i. OEM and After-Market Telematics
ii. Telematics Flavours
Figure 2.1: Telematics Options and Use cases
Embedded OEM Telematics
After-Market
Smartphone Tethering
Content Approaches: Aha
Tethering or Direct Integration?
2.2.3 Tailoring the Approach to the Application
Table 2.1: Telematics Options Depending on Service Required
2.3 Telematics Stakeholders
Figure 2.2 Telematics Stakeholders
2.3.1 Vehicle Manufacturers
Figure 2.3 Vehicle Manufacturer's Approaches to Telematics
i. Audi Connect
ii. BMW
iii. Cadillac
iv. Ford Sync
v. Hyundai
vi. Lexus
vii. Mercedes mbrace
viii. Toyota Entune
Figure 2.4 Entune User-Interface
2.3.2 Chipset and Module Manufacturers
2.3.3 Network Operators
Table 2.2: Selected MNO Telematics Initiatives
2.3.4 Connectivity Specialists
2.4 Towards Standardised Approaches
2.4.1 Industry-Wide and Open-Source Initiatives
i. Tizen
ii. Car Connectivity Consortium
2.5 Conclusion

3 Consumer Automotive Market Sizing and Forecasts

3.1 Introduction
3.2 Embedded Telematics
3.2.1 Forecast Methodology
i. Consumer Automotive User base
ii. Consumer Telematics Revenues
Figure 3.1 Consumer Automotive Forecast Methodology
Figure 3.2: Consumer Vehicles in Service (m) Split by 8 Key Regions 2012-2017
Table 3.1: Consumer Vehicles in Service (m) Split by 8 Key Regions 2012-2017
Table 3.2: Proportion of Consumer Vehicles with Telematics Installed (%) Split by 8 Key Regions 2012-2017
Figure 3.3: Installed Base of Consumer Vehicles with Telematics (m) Split by 8 Key Regions 2012-2017
Table 3.3 Installed Base of Consumer Vehicles with Telematics (m) Split by 8 Key Regions 2012-2017
iii. OEM Telematics
Figure 3.4: Installed base of OEM Telematics Subscriptions (m) Split by 8 Key Regions 2012-2017
Table 3.4: Installed base of OEM Telematics Subscriptions (m) Split by 8 Key Regions 2012-2017
Figure 3.5: Installed Base of After-Market Telematics Subscriptions (m) Split by 8 Key Regions 2012-2017
Table 3.5: Installed base of After-Market Telematics Subscriptions (m) Split by 8 Key Regions 2012-2017
3.2.2 Consumer Automotive Revenues
i. OEM Revenues
Figure 3.6: Number of OEM Subscribers Paying for the Service (m) Split by 8 Key Regions 2012-2017
Table 3.6: Number of OEM Subscribers Paying for the Service (m) Split by 8 Key Regions 2012-2017
Table 3.7: Annual Cost of an OEM Subscription ($) Split by 8 Key Regions 2012-2017
Figure 3.7: Revenues from OEM subscriptions ($m) Split by 8 Key Regions 2012-2017
Table 3.8: Revenues from OEM subscriptions ($m) Split by 8 Key Regions 2012-2017
ii. After-Market Revenues
Table 3.9: Average Annual Cost of an After-Market Subscription ($) Split by 8 Key Regions 2012-2017
Figure 3.8: Revenues from After-Market Consumer Telematics Subscriptions ($m) Split by 8 Key Regions 2012-2017
Table 3.10: Revenues from After-Market Consumer Telematics Subscriptions ($m) Split by 8 Key Regions 2012-2017
iii. Combined OEM and After-Market Revenues
Figure 3.11: Revenues from OEM and After-Market Telematics Subscriptions (m) Split by 8 Key Regions 2012-2017
Table 3.12: Revenues from OEM and After-Market Telematics Subscriptions (m) Split by 8 Key Regions 2012-2017
3.3 Smartphone Tethering and Direct App Integration
3.3.1 App Integration Long-Term Prospects
3.3.2 Smartphone Tethering Forecast Methodology
Figure 3.10: Smartphone Tethering Forecast Methodology
Table 3.13: Proportion of Consumer Vehicles Adopting In-vehicle Applications (%) Split by 8 Key Regions 2012-2017
Figure 3.11: Number of Consumer Vehicles Adopting In-vehicle Applications (m) Split by 8 Key Regions 2012-2017
Table 3.14: Number of Consumer Vehicles Adopting In-vehicle Applications (m) Split by 8 Key Regions 2012-2017
3.3.3 Smartphone Tethering and App Integration Revenues
Figure 3.12: Number of Vehicle-Specific Apps that Generate Revenue (m) Split by 8 Key Regions 2012-2017
Table 3.15: Number of Vehicle-Specific Apps that Generate Revenue (m) Split by 8 Key Regions 2012-2017
Table 3.16: Average Revenue per Paid for Downloaded ($) Split by 8 Key Regions 2012-2017
Figure 3.13: Revenue from Smartphone Embedded Apps Per annum ($m) Split by 8 Key Regions 2012-2017
Table 3.17: Revenue from Smartphone Embedded Apps Per annum ($m) Split by 8 Key Regions 2012-2017
3.4 Insurance Telematics
3.4.1 The Insurance Telematics Concept
i. Case Study: Aviva Returns to Insurance Telematics as Generali embarks on Europe-wide initiative
3.4.2 PAYD Roll Outs
Table 3.18: Selected Insurance Telematics Services
3.5 Insurance Telematics Forecasts
3.5.1 Methodology
i. Insurance Telematics Subscribers
ii. Insurance Telematics Revenues
Figure 3.14: Insurance Telematics Forecast Methodology
Figure 3.15: Number of Consumer Vehicles in Service that are Insured (m) Split by 8 Key Regions 2012-2017
Table 3.19: Number of Consumer Vehicles in Service that are Insured (m) Split by 8 Key Regions 2012-2017
Table 3.20: Proportion of Insured Consumer Vehicles Adopting Insurance Telematics (%) Split by 8 Key Regions 2012-2017
Figure 3.16: Installed Base of Consumer Vehicles with Insurance Telematics (m) Split by 8 Key Regions 2012-2017
Table 3.21: Installed Base of Consumer Vehicles with Insurance Telematics (m) Split by 8 Key Regions 2012-2017
3.5.2 Insurance Telematics Revenues
Table 3.22: Average Annual Cost of Insurance per Vehicle ($) Split by 8 Key Regions 2012-2017
Figure 3.17: Revenue Due to Telematics Provider from Insurance Premiums per Annum ($m) Split by 8 Key Regions 2012-2017
3.5.3 Hardware and Installation
Table 3.24: Hardware and Installation Cost ($) Per New Insurance Telematics Subscriber
Figure 3.18: Hardware and Installation Revenue for Insurance Telematics ($m) Split by 8 Key Regions 2012-2017
Table 3.24: Hardware and Installation Revenue for Insurance Telematics ($m) Split by 8 Key Regions 2012-2017
3.5.4 Revenues from Premiums and Hardware and Installation Combined
Figure 3.19: Revenue Due to Telematics Provider from Insurance Premiums and Hardware & Installation in year ($m) Split by 8 Key Regions 2012-2017
Table 3.25: Revenue Due to Telematics Provider from Insurance Premiums and Hardware & Installation in year ($m) Split by 8 Key Regions 2012-2017
3.6 Conclusion

4 Commercial Telematics Market Sizing & Forecasts

4.1 Introduction
4.2 Market Sophistication and Service Adoption
4.3 Commercial Telematics Forecasts
4.3.1 Forecast Methodology for Commercial Telematics
Figure 4.1: Commercial Telematics Forecast Methodology
Figure 4.2: Commercial Vehicles in Service (m) Split by 8 Key Regions 2012-2017
Table 4.1: Commercial Vehicles in Service (m) Split by 8 Key Regions 2012-2017
Table 4.2: Proportion of Commercial Vehicles Adopting Telematics (%) Split by 8 Key Regions 2012-2017
Figure 4.3: Installed Base of Commercial Vehicles with Telematics (m) Split by 8 Key Regions 2012-2017
Table 4.3: Installed Base of Commercial Vehicles with Telematics (m) Split by 8 Key Regions 2012-2017
Figure 4.4: Number of Commercial Telematics Subscriptions that are After Market (m) Split by 8 Key Regions 2012-2017
Table 4.4: Number of Commercial Telematics Subscriptions that are After Market (m) Split by 8 Key Regions 2012-2017
4.3.2 Commercial Telematics Revenues
i. OEM Revenues
Table 4.5: Annual Cost of an OEM Subscription ($) Split by 8 Key Regions 2012-2017
Figure 4.5: Revenues from Commercial Telematics OEM subscriptions ($m) Split by 8 Key Regions 2012-2017
Table 4.6: Revenues from Commercial Telematics OEM subscriptions ($m) Split by 8 Key Regions 2012-2017
ii. After-Market Revenue
Figure 4.6: Revenues from After-Market Consumer Telematics Subscriptions ($m) Split by 8 Key Regions 2012-2017
Table 4.7: Revenues from After-Market Consumer Telematics Subscriptions ($m) Split by 8 Key Regions 2012-2017
iii. Combined OEM and After-Market Revenues
Figure 4.7: Revenues from OEM and After-Market Commercial Telematics Subscriptions (m) Split by 8 Key Regions 2012-2017
Table 4.8: Revenues from Commercial Telematics OEM subscriptions ($m) Split by 8 Key Regions 2012-2017
4.4 Conclusion

5 Commercial Telematics: Player Profiles and Market Positioning

5.1 Introduction
5.2 Vendor Assessment
5.2.1 Vendor Assessment Methodology
Table 5.1: Vendor Capability Assessment Criteria
5.2.2 Limitations and Interpretation
5.2.3 Positioning Matrix Results
5.2.4 Vendor Groupings
i. Summary
5.2.5 Strategic Conclusions - Corporate Activity
5.3 Player Profiles
5.3.1 Daimler FleetBoard
Corporate
Service Offering and Business Model
Partnerships and Adoption
Juniper's View: Key Strengths and Strategic Development Opportunities
5.3.2 FleetMatics
Corporate
Service Offering and Business Model
Partnerships and Adoption
Juniper's View: Key Strengths and Strategic Development Opportunities
5.3.3 Hughes Telematics (Verizon)
Corporate
Service Offering and Business Model
Partnerships and Adoption
Juniper's View: Key Strengths and Strategic Development Opportunities
5.3.4 MiX Telematics
Corporate
Service Offering and Business Model
Partnerships and Adoption
Juniper's View: Key Strengths and Strategic Development Opportunities
5.3.5 Masternaut
Corporate
Service Offering and Business Model
Partnerships and Adoption
Juniper's View: Key Strengths and Strategic Development Opportunities
5.3.6 Octo Telematics
Corporate
Service Offering and Business Model
Partnerships and Adoption
Juniper's View: Key Strengths and Strategic Development Opportunities
5.3.7 OnStar
Corporate
Service Offering and Business Model
Partnerships and Adoption
Juniper's View: Key Strengths and Strategic Development Opportunities
5.3.8 Telenor Connexion
Corporate
Service Offering and Business Model
Partnerships and Adoption
Juniper's View: Key Strengths and Strategic Development Opportunities
5.3.9 Telogis
Corporate
Service Offering and Business Model
Partnerships and Adoption
Juniper's View: Key Strengths and Strategic Development Opportunities
5.3.10 TomTom
Corporate
Service Offering and Business Model
Partnerships and Adoption
Juniper's View: Key Strengths and Strategic Development Opportunities
5.3.11 Trimble
Corporate
Service Offering and Business Model
Partnerships and Adoption
Juniper's View: Key Strengths and Strategic Development Opportunities
5.4 Conclusion

Companies Referenced

Interviewed: Daimler FleetBoard, FleetMatrics, Hughes Telematics, MiX Telematics, Masternaut, Octo Telematics, OnStar, Telenor Connexion, Telogis, Tom Tom, Trimble

Profiled: Aeris, Aha, Audi Connect, BMW, Gemalto, MiX Telematics, Concirrus, Connected Car Consortium, Ford, Masternaut, Tom Tom, KORE Telematics, Telecom Italia Mobile, Telenor Connexion

Mentioned: Ageas, Aha, AIOI Insurance, Alpine, Alpine Kenwood Continental, Anfavea, ANIA Foundation for Road Safety, Apple, Association of Equipment Management Professionals (AEMP), ATT, Audi, Auto Alliance, Aviva, Balfour Beatty, Beartooth Mapping, Bentley, Berkeley University, Best Buy, BlackBerry, Bluetooth, BMW, Bugatti, Buick, Cadillac, Car Connectivity Consortium, Car to Car Communication Consortium, Caterpillar, Charme II, Chevrolet, Chrysler, Cintureon, Citroen, Cobra, Concirrus, Continental, Co-Operative Group, Cybit, Daihatsu, Daimler, Daimler FleetBoard, Deezer, DeLign, Deloitte, Denso Corporation, Deutsche Telekon, Directed Electronics, EE, Ericsson, European Automobile Manufacturers Association, European Telecommunication Standards Institute (ETSI), Facebook, FCC, Fleet Telematics, FleetBoard, Ford, Francisco Partners, Fujitsu, Garmin, General Motors, Generali, GENIVI Alliance, GEOtrac, German Society for Technical Cooperation (GTZ), GM, GM OnStar, GMAC, GMAC Insurance, Google Earth, GreenerBox, Haldex Brake Products, Harman, Hino, Hitachi, Hollard Insurance, Honda, HTC, Hughes Telematics, Hyundai, IBM, i-kube, Indonesia Automotive Industry Association, Ingenie, insurethebox, Intel, Intellichain, Interis, Ituran, Jasper Wireless, Jon Deere, Kenwood, Lamborghini, Lexus, LG Samsung, Liberty Mutual, Linux Foundation, Logica, Logicway, LoJack, MAN, Maptuit, Masternaut, Mercedes, MetaSystems Group, Microsoft, MileMeter, Minex, MirrorLink, MiWay, MiX Telematics Limited, Navteq, Navtrak, NaxLogix, Network Fleet, Nissan, Nokia, Norwich Union, NTT DOCOMO, Numerex, NXP, Octo Telematics, OnStar, Opel, OpenBeak, Orbcomm, OS Tizen, OUTsurance, Pandora, Pay As You Drive, PeopleNet, Peugeot, Pioneer, Porche, Progressive, Qualcomm, Qualcomm Enterprise Services Europe, Real Insurance, Redtail Telematics, Satamatics, Scania, Securitas, Sierra Wireless, SIM Services, Singtel, Slumberger, Spotify, Stacker, Stitcher Radio, Subaru, Suzuki, Tata, TBS, Telecom Italia Mobile, Telefónica, Telematica Finanziaria, Telenor Connexion, TeliMatrix, Telit, Telit Wireless Solutions, Telogis, Tizen, Tizen Association, TomTom, Tongji University of Shanghai, Towers Watson, Toyota, Tracker, Transatel, Translink, Travellers, Trimble, Twitter, T-Systems, United States Department of Transportation (USDOT), University of Michigan, UPS, USVAO (The Italian Insurance Supervisory Authority), Vauxhall, Vauxhall Motors, Verizon, Verizon Wireless, Vodafone, Volkswagen Group, Volvo, Volvo Komatsu, WinEstimator, Wireless Logic, Yamei Electronics

Extra Info

◊ 8 key regions includes:

North America, Latin America, Western Europe, Central & Eastern Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East.

 

 

 

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Key Questions

1. How much will the commercial and consumer telematics markets be worth by 2017?

2. How will improved regulation of the connected automotive sector improve adoption levels?

3. How can telematics service providers address the long lead times in the automotive industry?

4. How can automotive stakeholders benefit from "Big Data"?

5. What are the prospects for V2X services?

6. What strategies should network operators, OEM and service providers implement to maximise their respective monetisation opportunities?

7. What telematics services do the leading vehicle manufacturers currently offer?

8. What are the prospects for PAYD (Pay As You Drive) automotive insurance?

 

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