Mobile Ticketing for Transport Markets

Overview

-    Unique Market Intelligence Source
-    Four Extensive Forecasting Chapters
-    Airline, Rail & Metro Sectors Analysed

This report investigates the opportunity for mobile ticketing within the transportation sector, providing a detailed examination of the Airline, Rail and Metro/bus markets.

Market projections are included in the report for mobile ticketing users and revenue generation for each transportation segment by eight key regions – split across four dedicated chapters.  The 2011-2015 Forecast suite includes: the number of mobile bar coded boarding passes delivered; transaction frequencies; the number of mobile phone users who book and purchase airline tickets; metro bus ticket transaction volumes; and rail ticket transaction values.

An executive summary presentation in PowerPoint is also available with this report as well as an extensive Excel spreadsheet.  A sister report, analysing the whole mobile ticketing market  is also available.

Table of Contents

Executive Summary

1. Mobile Ticketing: Definition, Context & Segmentation

1.1 Introduction   
1.2 Definition   
1.3 Mobile Ticketing Context   
1.3.1 Mobile Commerce Market Segmentation   
Figure 1.1: Mobile Commerce Market Segmentation   
1.3.2 Mobile Payments   
i. Digital & Physical Goods (Remote Payment)   
ii. Contactless NFC (POS or Proximity Payment)   
iii. Mobile Money Person to Person Transfer (Remote Payment)   
1.4 Report Focus: Market Segmentation

2. Drivers and Constraints

2.1 Introduction   
Figure 2.1: Mobile Ticketing: Summary of Market Drivers & Constraints   
2.2 Drivers   
i. Convenience & User Demand   
ii. Cost Saving Opportunities   
iii. Increase in ARPU   
iv. Personal Marketing   
v. Enhanced Security & Fraud Reduction   
vi. Reduced Churn for Mobile Operators   
vii. Queue Busting   
viii. Environmental Benefits   
ix. Cross Selling   
x. Smartphone Growth   
2.3 Constraints   
i. Handset & Reader Availability   
ii. Lack of Clear Business Model   
iii. User Support and Help   
iv. Mobile Barcode Reading Issues   
v. Dumb pipe?   
vi. Poor User Experience   
vii. Multi Ticket Scheme Environment   
viii. Existing Infrastructure   

3. Vendor Positioning Analysis

3.1 Vendor Landscape   
Figure 3.1: Mobile Ticketing Vendor Types   
3.2 Vendor Analysis   
3.2.1 New Vendor Assessment Criteria   
Table 3.1: Vendor Capability Assessment Factors   
3.2.2 Limitations and Interpretation   
3.3 New Vendor Positioning Matrix Results   
3.3.1 Overall Matrix Position   
Figure 3.2: Transport Global Mobile Ticketing Vendor Positioning Matrix   
3.3.2 Vendor Groupings   
i. Summary   
ii. On Track Vendors   
iii. Vendors Exceeding Expectations   
iv. Vendors with Further Potential   
3.3.3 Competitive Dynamics

4. Vendor Briefs

4.1 Accenture   
4.2 Alcatel-Lucent   
4.3 ATOS Origin   
4.4 C-SAM   
4.5 Comviva   
4.6 CPNI   
4.7 Gemalto   
4.8 InMoDo   
4.9 Kony Solutions   
4.10 Luup   
4.11 Masabi   
4.12 mBlox   
4.13 mChek   
4.14 Monitise   
4.15 NCR (Mobiqa)   
4.16 NeoMedia   
4.17 Plusdial   
Figure 4.1: Plusdial Mobile Ticketing Solution   
4.18 SAP/Sybase 365   
4.19 Tagit   
4.20 Transcontinental (Lipso)   
4.21 Trinity Mobile/Ticketscript   
4.22 Unwire   
4.23 Volantis

5. Case Studies & Service Strategies

5.1 Introduction   
5.2 Contactless NFC & FeliCa Schemes   
5.2.1 Orange (France)   
i. Orange Strategy   
ii. Cityzi Pilot   
Figure 5.1: Cityzi Mobile Ticketing   
5.2.2 MasterCard, Gemalto, Garanti Bank and Avea (Turkey)   
5.2.3 Osaifu-keitai (Japan)   
5.3 Rail, Metro & Bus Mobile Tickets   
5.3.1 Siberian Airlines S7 and Aeroexpress Trains (Russia)   
Figure 5.2: Siberian Airlines S7 Mobile Rail and Air Ticketing Screens   
5.3.2 Prague Trams (Czech Republic)   
Figure 5.3: DPP Trams Mobile Tickets   
5.3.3 Cleartrip Mobile (India)   
Figure 5.4: Cleartrip Mobile Ticketing   
5.3.4 Safaricom Easy Travel (Kenya)   
Figure 5.5: Safaricom Easy Travel Mobile Ticketing   
5.3.5 Greater Copenhagen Traffic Companies (Denmark)   
Figure 5.6: Mobile Ticketing in Copenhagen - 1415.dk   
5.4 Airline Mobile Tickets & Boarding Passes   
5.4.1 British Airways (UK)   
Figure 5.7: BA on your Mobile   
Figure 5.8: BA Mobile Boarding Pass   
5.4.2 United Airlines (USA)   
5.4.3 Jet Airways (India)   
5.5 Conclusion

6. Transport Market Forecast: All Segments

6.1 Introduction   
6.2 Methodology   
Figure 6.1: Mobile Ticketing Market Forecast Methodology   
6.3 Mobile Subscriber Forecast   
Figure 6.2: Mobile Subscriber Base (m) Split by 8 Key Regions 2011-2015   
Table 6.1: Mobile Subscriber Base (m) Split by 8 Key Regions 2011-2015   
6.4 Ticketing Service Evolution   
Figure 6.3: Mobile Ticketing Service Integration Progression Steps   
6.5 Market Trends and Developments   
Figure 6.4: Recent Trends by Transport Mobile Ticketing Segment - Rail, Metro/Bus & Airlines   
6.6 Transport Mobile Ticketing Users   
Figure 6.5: Mobile Phone Users (%) Who Use Transport Mobile Ticketing Split by 8 Key Regions 2011-2015   
Table 6.2: Mobile Phone Users (%) Who Use Transport Mobile Ticketing Split by 8 Key Regions 2011-2015   
Figure 6.6: Total Mobile Phone Users (m) Who Use Transport Mobile Ticketing Split by 8 Key Regions 2011-2015   
Table 6.3: Total Mobile Phone Users (m) Who Use Transport Mobile Ticketing Split by 8 Key Regions 2011-2015   
6.7 Transport Mobile Ticketing Transactions   
Figure 6.7: Average Number of Transport Mobile Ticketing Transactions Made per Mobile Ticketing User p.a. Split by 8 Key Regions 2011-2015   
Table 6.4: Average Number of Transport Mobile Ticketing Transactions Made Per Mobile Ticketing User p.a. Split by 8 Key Regions 2011-2015   
Figure 6.8: Total Number of Transport Mobile Tickets Delivered (m) Split by 8 Key Regions 2011-2015   
Table 6.5: Total Number of Transport Mobile Tickets Delivered (m) Split by 8 Key Regions 2011-2015   
6.8 Transport Mobile Ticketing Transaction Value   
Figure 6.9: Average Transport Mobile Ticket Value ($) Split by 8 Key Regions 2011-2015   
Table 6.6: Average Transport Mobile Ticket Value ($) Split by 8 Key Regions 2011-2015   
Figure 6.10: Total Transport Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2011-2015   
Table 6.7: Total Transport Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2011-2015   
6.9 Market Segmentation   
Figure 6.11: Total Transport Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by Market Segment (Airlines, Rail, Metro/Bus) 2011-2015   
Table 6.8: Total Transport Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by Market Segment (Airlines, Rail, Metro/Bus) 2011-2015   
Figure 6.12: Total Transport Mobile Tickets Delivered (m) Split by Market Segment (Airlines, Rail, Metro/Bus) 2011-2015   
Table 6.9: Total Transport Mobile Tickets Delivered (m) Split by Market Segment (Airlines, Rail, Metro/Bus) 2011-2015   
6.10 Transport Mobile Ticket Purchasing   
6.10.1 Users   
Figure 6.13: Percentage of Transport Mobile Ticketing Users Who Also Purchase Tickets by Mobile Split by 8 Key Regions 2011-2015   
Table 6.10: Percentage of Transport Mobile Ticketing Users Who Also Purchase Tickets by Mobile Split by 8 Key Regions 2011-2015   
Figure 6.14: Transport Mobile Ticketing Users Who Also Purchase Tickets by Mobile (m) Split by 8 Key Regions 2011-2015   
Table 6.11: Transport Mobile Ticketing Users Who Also Purchase Tickets by Mobile (m) Split by 8 Key Regions 2011-2015   
6.10.2 Mobile Purchasing Transaction Traffic   
Figure 6.15: Total Transport Mobile Purchased Tickets (m) Split by 8 Key Regions 2011-2015   
Table 6.12: Total Transport Mobile Purchased Tickets (m) Split by 8 Key Regions 2011-2015   
Figure 6.16: Comparison of Transport Mobile Purchased vs. Non-mobile Purchased Tickets (%) p.a. 2011-2015   
Table 6.13: Comparison of Transport Mobile Purchased vs. Non-mobile Purchased Tickets (%) p.a. 2011-2015

7. Market Forecast: Airlines

   
7.1 Introduction
Figure 7.1: Qatar Airways Mobile Website   
7.2 Airline Passenger Forecast   
Figure 7.2: Total System (Domestic and International) Scheduled Enplanements on U.S. Airlines (% change month by month 2010 vs. 2009)   
Table 7.1: Total System (Domestic and International) Scheduled Enplanements on U.S. Airlines (% change month by month 2010 vs. 2009)   
Figure 7.3: Total Airline Passenger eTickets Issued (m) Split by 8 Key Regions 2011-2015   
Table 7.2: Total Airline Passenger eTickets Issued (m) Split by 8 Key Regions 2011-2015   
7.3 Airline Mobile Bar Coded Boarding Pass Transactions   
Table 7.3: Airlines Offering Mobile Ticket Booking and Mobile Bar Coded Boarding Passes   
Figure 7.4: Total Number of Mobile Bar Coded Boarding Passes Delivered (m) Split by 8 Key Regions 2011-2015   
Figure 7.5: Home Printed and Mobile BCBP Acceptance at Airport Security - Top 40 Airports Worldwide   
Table 7.4: Total Number of Mobile Bar Coded Boarding Passes Delivered (m) Split by 8 Key Regions 2011-2015   
7.4 Airline Mobile Bar Coded Boarding Pass Users   
Figure 7.6: Total Mobile Phone Users (%) Who Use Mobile Bar Coded Boarding Passes Split by 8 Key Regions 2011-2015   
Table 7.5: Total Mobile Phone Users (%) Who Use Mobile Bar Coded Boarding Passes Split by 8 Key Regions 2011-2015   
Figure 7.7: Total Mobile Phone Users (m) Who Use Mobile Bar Coded Boarding Passes Split by 8 Key Regions 2011-2015   
Table 7.6: Total Mobile Phone Users (m) Who Use Mobile Bar Coded Boarding Passes Split by 8 Key Regions 2011-2015   
7.5 Airline Mobile Ticketing Transaction Value   
Figure 7.8: Average Air eTicket Price ($m) Split by 8 Key Regions 2011-2015   
Table 7.7: Average Air eTicket Price ($) Split by 8 Key Regions 2011-2015   
Figure 7.9: Total Air eTicketing Transaction Value ($m) (for eTickets with Mobile Delivered Bar Coded Boarding Passes) Split by 8 Key Regions 2011-2015   
Table 7.8: Total Air eTicketing Transaction Value ($m) (for eTickets with Mobile Delivered Bar Coded Boarding Passes) Split by 8 Key Regions 2011-2015   
7.6 Airline Mobile Ticketing Purchasing and Booking   
Figure 7.10: Total Mobile Phone Users (m) Who Book & Purchase Airline Tickets Split by 8 Key Regions 2011-2015   
Table 7.9: Total Mobile Phone Users (m) Who Book & Purchase Airline Tickets Split by 8 Key Regions 2011-2015   
Figure 7.10: Mobile Purchased Airline Tickets Transaction Value ($m) Split by 8 Key Regions 2011-2015   
Table 7.9: Mobile Purchased Airline Tickets Transaction Value ($m) Split by 8 Key Regions 2011-2015

8. Market Forecast: Rail

8.1 Introduction   
Figure 8.1: Amtrak Mobile Ticket Website   
Figure 8.2: Rail Mobile Ticketing Development by Country   
8.2 Rail Mobile Ticketing Users   
Figure 8.3: Mobile Phone Users (%) Who Use Rail Mobile Ticketing Split by 8 Key Regions 2011-2015   
Table 8.1: Mobile Phone Users (%) Who Use Rail Mobile Ticketing Split by 8 Key Regions 2011-2015   
Figure 8.4: Total Mobile Phone Users (m) Who Use Rail Mobile Ticketing Split by 8 Key Regions 2011-2015   
Table 8.2: Total Mobile Phone Users (m) Who Use Rail Mobile Ticketing Split by 8 Key Regions 2011-2015   
8.3 Rail Mobile Ticketing Transactions   
Figure 8.5: Average Number of Rail Mobile Ticketing Transactions Made Per Mobile Ticketing User Split by 8 Key Regions 2011-2015   
Figure 8.6: IRCTC Atom Mobile Rail Ticket Application   
Table 8.3: Average Number of Rail Mobile Ticketing Transactions Made Per Mobile Ticketing User Split by 8 Key Regions 2011-2015   
Figure 8.7: Total Number of Rail Mobile Tickets Delivered (m) p.a. Split by 8 Key Regions 2011-2015   
Table 8.4: Total Number of Rail Mobile Tickets Delivered (m) p.a. Split by 8 Key Regions 2011-2015   
8.4 Rail Mobile Ticketing Transaction Value   
Figure 8.8: Average Rail Mobile Ticket Value ($) Split by 8 Key Regions 2011-2015   
Table 8.5: Average Rail Mobile Ticket Value ($) Split by 8 Key Regions 2011-2015   
Figure 8.9: Total Rail Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2011-2015   
Table 8.6: Total Rail Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2011-2015   
8.5 Rail Mobile Ticket Booking and Purchasing   
Figure 8.10: Total Mobile Phone Users (m) Who Book & Purchase Rail Tickets Split by 8 Key Regions 2011-2015   
Table 8.7: Total Mobile Phone Users (m) Who Book & Purchase Rail Tickets Split by 8 Key Regions 2011-2015   
Figure 8.11: Total Number of Rail Mobile Tickets Purchased (m) p.a. Split by 8 Key Regions 2011-2015   
Table 8.8: Total Number of Rail Mobile Tickets Purchased (m) p.a. Split by 8 Key Regions 2011-2015   
Figure 8.12: Transaction Value ($m p.a.) of Rail Mobile Tickets Purchased Split by 8 Key Regions 2011-2015   
Table 8.9: Transaction Value ($m p.a.) of Rail Mobile Tickets Purchased Split by 8 Key Regions 2011-2015

9. Market Forecast: Metro/Bus

9.1 Introduction   
Figure 9.1: De Lijn SMS Ticket Website   
Figure 9.2: Metro/Bus Mobile Ticketing Development by Country   
9.2 Metro/Bus Mobile Ticketing Users   
Figure 9.3: Mobile Phone Users (%) Who Use Metro/Bus Mobile Ticketing Split by 8 Key Regions 2011-2015   
Table 9.1: Mobile Phone Users (%) Who Use Metro/Bus Mobile Ticketing Split by 8 Key Regions 2011-2015   
Figure 9.4: Total Mobile Phone Users (m) Who Use Metro/Bus Mobile Ticketing Split by 8 Key Regions 2011-2015   
Table 9.2: Total Mobile Phone Users (m) Who Use Metro/Bus Mobile Ticketing Split by 8 Key Regions 2011-2015   
9.3 Metro/Bus Mobile Ticketing Transactions   
Figure 9.5: Average Number of Metro/Bus Mobile Ticketing Transactions Made Per Mobile Ticketing User Split by 8 Key Regions 2011-2015   
Table 9.3: Average Number of Metro/Bus Mobile Ticketing Transactions Made Per Mobile Ticketing User Split by 8 Key Regions 2011-2015   
Figure 9.6: Total Number of Metro/Bus Mobile Tickets Delivered (m) Split by 8 Key Regions 2011-2015   
Table 9.4: Total Number of Metro/Bus Mobile Tickets Delivered (m) Split by 8 Key Regions 2011-2015   
9.4 Metro/Bus Mobile Ticketing Transaction Value   
Figure 9.7: Average Metro/Bus Mobile Ticket Value ($) Split by 8 Key Regions 2011-2015   
Table 9.5: Average Metro/Bus Mobile Ticket Value ($) Split by 8 Key Regions 2011-2015   
Figure 9.8: Total Metro/Bus Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2011-2015   
Table 9.6: Total Metro/Bus Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2011-2015   
9.5 Metro/Bus Mobile Ticket Purchasing

10. Technology

10.1 Introduction   
10.1.1. Barcode   
Figure 10.1: One-Dimensional Barcode   
Figure 10.2: Two-Dimensional Barcode (PDF417)   
Figure 10.3: Two-Dimensional Barcode   
Figure 10.4: Two-Dimensional Barcode (MaxiCode) (DataMatrix)   
Figure 10.5: Two-Dimensional Barcode (QR Code)   
10.1.2 SMS   
Figure 10.6: SJ Mobile Ticket   
10.1.3 Apps for Mobile Web, Smart Phone, & SIM Card   
Figure 10.7: Lufthansa Mobile Web Portal   
Figure 10.8: SBB Swiss Railways iPhone App   
10.1.4 Contactless RFID - NFC   
i. Technology   
Figure 10.9: Typical NFC Implementation   
ii. Uses   
Figure 10.10: Oyster Card Using MIFARE Technology   
Figure 10.11: Uses of NFC   
iii. Security   
10.1.5 Contactless RFID - FeliCa   
i. Standards & Specification   
Figure 10.12: Sony FeliCa IC Card and Reader/Writer   
ii. Security   
Figure 10.13: Sony FeliCa Security Features   
Figure 10.14: FeliCa Networks Platform Management   
Figure 10.15: Uses of FeliCa

Companies Referenced

2ergo, Accenture, Aeroexpress, Alcatel-Lucent, Arriva, ATOS Origin, British Airways, Cleartrip Mobile, Comviva, CPNI, C-SAM, Fandango, FeliCa, Gemalto, InMoDo, Jet Airways, KDDI, Kony Solutions, Luup, Masabi, mBlox, mChek, Monitise, NCR (Mobiqa), NeoMedia, NTT DoCoMo, NXP Semiconductors, Oakland A’s Baseball, France Telecom Orange,  Plusdial, Prague Trams, Safaricom, SAP/Sybase 365, Siberia Airlines, SISTIC, SKIDATA, StubHub, Tagit, Transcontinental (Lipso), Trinity Mobile/Ticketscript, United Airlines, Unwire, Venyon, Volantis.