Ringtones, Ringbacks, Full Tracks & Payment Models 2007-2012 (Fourth Edition)
|No of Pages:||175|
|Coverage:||Global - 8 Key regions|
This fourth edition of the mobile music report provides a complete analysis of the market opportunity for mobile music services up until 2012. Through an examination of the current mobile music market and in-depth qualitative research in the form of one-on-one interviews with leading members of the mobile music value chain, this focused study offers market projections for each category of mobile music service: ringtones; ringback tones; OTA full track downloads; and subscription based rental services & streamed radio. The report also presents market projections for mobile music user numbers and revenues between 2007 - 2012 split by eight key regions of the world. In addition, this extensive analysis of the mobile music market provides a vital analysis of the growing interest in subscription-based rental services.
Key questions the report answers:
â€¢ What strategies should operators, vendors and aggregators employ to maximise their respective returns in the mobile music sector?
â€¢ What are the prospects for the rental music market?
â€¢ Are there further opportunities for growth in the ringtone market?
â€¢ To what extent are current music content retail prices sustainable?
â€¢ What impact has 3G had on the mobile music market?
â€¢ What are the major hurdles to greater adoption of mobile music?
â€¢ How has the mobile music value chain developed?
â€¢ Who are the major players in the mobile music market?
â€¢ Will advertising provide a viable primary revenue stream for content providers?
â€¢ What is the total value of the mobile music market?
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Related Categories: Mobile Content & Applications
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