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Mobile & Online Banking

Mobile & Online Banking

Developed & Developing Market Strategies 2014-2019

Publisher: Juniper Research
Date Published: 08/07/2014
Category: Mobile Commerce
Coverage: Global ~ 8 key regions◊
 

Overview

•    New Online Banking Forecasts
•    New Wearable Banking Trend Analysis
•    Developed & Developing Banking Strategies

Juniper’s industry benchmark report on Mobile & Online Banking provides the most comprehensive and detailed view of the digital banking sector to date. This unique report evaluates the development of the mobile and online banking ecosystem, highlighting the adoption of PC, Handset (Smartphone and Featurephone) and Tablet Banking. It includes a comprehensive forecast data set, projecting the size and value of mobile and online banking adoption, segmented by service type – ‘Push’ MBIS/EBIS (Mobile/Electronic Banking Informational Services) and ‘Pull’ MBPP/EBPP (Mobile/Electronic Bill Payment and Presentment) services.

Also available the Mobile & Online Banking IFxl 2014-2019.

With 2 exclusive forecast chapters within the report, it offers unrivalled projections for the size and growth of these digital commerce markets. An accompanying IFxl (Interactive Forecast Excel) is also available offering what-if analysis, granular market forecasts and a set of regional and sector analysis tools.

What This Report Covers

Online & Mobile Banking Forecast Suite

With 27 forecast tables and nearly 1,500 data points in the report, offering a comprehensive coverage of the digital banking sector, this new study provides an extensive breakdown for the following:

•    Number of Mobile and Online Banked Individuals (m)

•    Number of MBIS Transactions (m) & Transaction Value ($m)

•    Number of EBPP & MBPP Users (m)

•    Number of EBPP & MBPP Transactions and Transaction Value ($m)

•    Number of Tablet MBPP Users (m), Transactions (m) and Transaction Value ($m)

Market Trends & Service Expansion

New industry developments are now being announced more frequently with acquisitions, mergers, investments, strategic partnerships, enhanced services, innovative technologies, and multiple new deployments. The report examines major trends within mobile and online banking, including the extension of mobile banking services beyond mobile devices to wearables such as Smart Watches and Smart Glasses.

Developed & Developing Market Strategies

The report revisits the fundamental structure of the mobile banking ecosystem as banks continue to regard the mobile channel as an indispensable revenue-stream. It also analyses and offers a strategic discussion around the different business strategies and models for developed and developing nations including Branchless Banking, Digital Wallets and Micro-Insurance.

Mobile & Online Banking IFxl 2014-2018


Juniper Research’s highly granular IFxls enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.

This IFxl, with 60 Tables; 15 What-if-analyses; and over 6,000 Data Points, provides additional market data for the following countries: Canada, China, India, UK and US.

Table of Contents

Executive Summary
1.Understanding the Digital Banking Sector

1.1 Introduction: Online to Mobile
1.2 The Electronic Commerce Market Structure
1.2.1 Market Segmentation
Figure 1.1: Digital Commerce Market Segmentation
1.2.2 The Rise of eCommerce
Figure 1.2: Online GMV Sales ($m), Selected Leading Online Storefronts, 2013
Figure 1.3: Online & Internet Banking Web Search Interest over Time Indicator - Google Trends
1.3 Online Banking Definition
1.3.1 Service and Devices
1.3.2 Segment Analysis
Figure 1.4: Examples of Push and Pull Online Banking Services

2. Understanding the Mobile Banking Sector

2.1 Introduction
2.1 mCommerce Market Structure
2.1.1 Market Segmentation
Figure 2.1: mCommerce Market Segmentation
2.1.2 mCommerce: The Big Picture
i. The rise of mCommerce
Figure 2.2: Mobile Banking Web Search Interest over Time Indicator – Google Trends
ii. eRetail is Migrating to a Mobile Environment
iii. Mobiles for Browsing, Tablets for Buying
Table 2.1: US Tablets & Smartphones, Relative Share of Installed Base, Mobile Traffic and Online Purchases, Cyber-Monday 2013 (%)
2.2 Mobile Banking Definition
2.2.1 Services and Devices
2.2.2 Banking... or Payments?
2.2.3 Market Segmentation
Figure 2.3: Examples of Push and Pull Mobile Banking Services

3. Digital Banking: Market Dynamics & Summary

3.1 Developments Shaping Mobile and Online Banking
Figure 3.1 & Table 3.1: Banked, Mobile & Online Banked Individuals Split by 8 Key Regions: 2012‑2013
3.1.1 The Global Economic Downturn and the Impact of the Banking Crisis
i. The Contemporary Banking Industry
ii. The Impact of Technological Advances
iii. A New Business Stratagem
3.1.2 Target Market Extension
Figure 3.2: IT Budget Allocation by Banks for Mobile Banking App Development, Survey February 2014
3.1.3 Service Launches
Figure 3.3: Mobile and Online Banking Availability Split by Leading Banks and Countries, 2011 & 2013
3.1.4 Banking Service: Beyond Mobile, Towards Wearables
Figure 3.4: Digital Banking Service Expansion
Figure 3.5: Smart Watch Banking App Example
i. Case Study: Banco Sabadell
3.1.5 SMS to In-app Contextual Services
i. Messaging Service Developments
Figure 3.6: Mobile Banking Messaging Types and Characteristics
ii. Advanced Messaging Alerts and Process Alerts
iii. Customer Marketing Messaging
iv. In-App Contextual Messaging Services
3.1.6 Mobile RDC
Figure 3.7: Mobile Remote Deposit Capture Process
3.1.7 Enhanced Internet Connectivity
Figure 3.8: Active Fixed vs Mobile Broadband Subscriptions in Developed and  Developing Regions (m), 2008-2013
3.1.8 The Advance and Domination of Smartphones
Figure 3.9: Global Smartphone Installed Base (m) Split by 8 Key Regions 2014-2019
3.1.9 The Tablet Revolution
3.1.10 The Rise of the App & Cloud Ecosystem
3.2 Digital Banking: Market Forecast Summary
3.2.1 Banking Adoption: Online vs Mobile
Figure 3.10 & Table 3.2: Mobile and Online Banking Service Adoption Comparison (m) 2014-2019
3.2.2 Bill Payment: EBPP vs MBPP
Figure 3.11 & Table 3.3: MBPP Service Comparison for Mobile Handset and Tablet Users 2014-2019

4. Digital Banking Business Models

4.1 Introduction
4.1.1 Additive and Transformational Banking
Table 4.1: Additive and Transformational Banking
4.2 Internet Banking Business Models
4.2.1 PC-based Banking – Additional Channel
4.2.2 PC-based Banking – Online Channel Only
i. Case Study: First Direct UK
4.3 Mobile Banking Technology Options
4.3.1 Messaging-based Mobile Banking
4.3.2 Mobile Internet Browser
4.3.3 Downloadable Application
4.4 Mobile Banking Business Models
Table 4.2: Business Models for Mobile Banking
4.4.1 Bank-Led Approach
4.4.2 Telco-Led Approach
4.4.3 Joint Venture Approach
Figure 4.1: Open Federation Model
4.4.4 Third-Party Provision
4.5 Mobile Banking Strategies for Developed and Developing Markets
4.5.1 The Developed Market Strategy
Figure 4.2: A Bank-Led Interoperable Mobile Banking Ecosystem
4.5.2 The Developing Market Strategy
Figure 4.3: Distribution Channels of Additive Mobile Banking in Developing Markets
Figure 4.4: Distribution Channels of Transformative Mobile Banking in Developing Markets
4.5.3 The Branchless Banking Strategy
Table 4.3: Branchless Mobile Banking Advantages for Developing and Developed Markets
i. Case Study: Easypaisa
4.5.4 Digital Wallets: A Part of the Banking Strategy
i. Developed Markets
ii. Developing Markets
iii. The Market for Wallets
Table 4.4: Proportion of Mobile Handsets with Wallets (%) Split by 8 Key Regions, 2014–2019
4.5.5 Micro-insurance and Loan Disbursement
i. Case Study: MicroEnsure

5. Market Forecasts: Online Banking Services

5.1 Introduction
5.1.1 Methodology & Assumptions
Figure 5.1: Online PC-based Banking Market Forecast Methodology
5.2 Market Forecasts: Adoption & Users
5.2.1 Online Banking Addressable Market
Figure 5.2 & Table 5.1: Total Number of Adults (Aged 15+) (m) Split by 8 Key Regions 2014-2019
5.2.2 Online Banking Addressable Market: Number of Banked Individuals
Figure 5.3 & Table 5.2: Total Number of Banked Individuals (m) Split by 8 Key Regions 2014-2019
5.2.3 Number of Online Banking Users, PC-based Only
Figure 5.4 & Table 5.3: Total Number of Online Banking Users, PC-based Only (m) Split by 8 Key Regions 2014-2019
5.3 Online Banking: EBPP Forecasts
5.3.1 EBPP User Forecast
Figure 5.5 & Table 5.4: Total Number of Online Banking Users (m) Who Make EBPP Transactions (m) Split by 8 Key Regions 2014-2019
5.3.2 EBPP Transaction Volume and Value
Table 5.5: Total Number of Online EBPP Transactions (m) Split by 8 Key Regions 2014-2019
Figure 5.6 & Table 5.6: Total Online EBPP Transaction Value ($bn) Split by 8 Key Regions 2014-2019

6. Market Forecasts: Mobile Banking Services

6.1 Introduction
6.1.1 Methodology and Assumptions
Figure 6.1: Mobile Banking Forecast Methodology
6.2 Growth of the Cellular Market
6.2.1 Mobile Handset Market
Figure 6.2 & Table 6.1: Total Handset Installed Base (m) Split by 8 Key Regions 2014-2019
6.2.2 Tablet Market Forecast
Figure 6.3 & Table 6.2: Global Tablets Installed Base (m) Split by 8 Key Regions 2014-2019
6.3 Forecast Detail
6.4 MBIS (Mobile Banking ‘Push’ Information Services)
6.4.1 MBIS Users
Table 6.3: Mobile Phone Users (%) Who Use MBIS Split by 8 Key Regions 2014-2019
Figure 6.4: Global Mobile Banking Adoption Comparison (%) as a Proportion of Mobile Users 2012‑2019
Figure 6.5 & Table 6.4: Total Mobile Phone Users (m) Who Use MBIS (mBanking Users) Split by 8 Key Regions 2014-2019
i. Mobile Banking Users: Split by Banking Channels
Figure 6.6: Mobile Banking User Segment Overlap
Figure 6.7 & Table 6.5: Total Mobile Banking Users (m), Split by Messaging, App and Browser-based MBIS 2014-2019
6.4.2 Mobile Banking Messaging Traffic
Table 6.6: Average Number of MBIS ‘Push’ Messages Sent to Mobile Banking Users Split by 8 Key Regions 2014-2019
Figure 6.8 & Table 6.7: Total Number of MBIS ‘Push’ Messages (m) Sent to Mobile Banking Users Split by 8 Key Regions 2014-2019
6.4.3 ‘Push’ Messaging Market
Figure 6.9 & Table 6.8: ‘Push’ SMS Banking Messaging Wholesale Market Value ($m) Split by 8 Key Regions 2014-2019
6.5 MBPP: Mobile Handset Users
6.5.1 Mobile Handset User Forecast
Table 6.9: Mobile Phone Users (%) Who Make MBPP Transactions  Split by 8 Key Regions 2014‑2019
Figure 6.10 & Table 6.10: Total Mobile Phone Users (m) Who Make MBPP Transactions Split by 8 Key Regions 2014-2019
6.5.2 Handset MBPP Transactional Traffic
Table 6.11: Average Number of Handset MBPP Transactions Made per Mobile Banking User  Split by 8 Key Regions 2014-2019
Figure 6.11 & Table 6.12: Total Number of Handset MBPP Transactions (m) Split by 8 Key Regions 2014-2019
6.5.3 Handset MBPP Transaction Value
Figure 6.12 & Table 6.13: Average Handset MBPP Transaction Value ($) Split by 8 Key Regions 2014‑2019
Figure 6.13 & Table 6.14: Total Handset MBPP Transaction Value ($bn) Split by 8 Key Regions 2014‑2019
6.6 MBPP: Tablet Users
6.6.1 Tablet MBPP User Forecast
Table 6.15: Tablet Users (%) Who Make MBPP Transactions  Split by 8 Key Regions 2014-2019
Figure 6.14 & Table 6.16: Total Tablet Users (m) Who Make MBPP Transactions Split by 8 Key Regions 2014-2019
6.6.2 Tablet MBPP Transactional Traffic
Table 6.17: Average Number of Tablet MBPP Transactions Made per Tablet Banking User Split by 8 Key Regions 2014-2019
Figure 6.15 & Table 6.18: Total Number of Tablet MBPP Transactions (m) Split by 8 Key Regions 2014-2019
6.6.3 Tablet MBPP Transaction Value
Figure 6.16 & Table 6.19: Average Tablet MBPP Transaction Value ($) Split by 8 Key Regions 2014‑2019
Figure 6.17 & Table 6.20: Total Tablet MBPP Transaction Value ($bn) Split by 8 Key Regions 2014‑2019

7. Vendor Strategies

7.1 Vendor Analysis
7.1.1 Vendor Assessment Criteria
Table 7.1: Vendor Capability Assessment Criteria
7.1.2 Limitations and Interpretation
7.1.3 New Positioning Matrix Results
Figure 7.1: Mobile and Online Banking Vendor Positioning Matrix
7.1.4 Vendor Groupings
i. Summary
ii. On Track Vendors
iii. Vendors Exceeding Expectations
iv. Vendors with Further Potential
7.2 Accenture
Figure 7.2: Accenture Group Revenue ($m) Split by Region 2012-2013
7.3 Monitise
Figure 7.3: Monitise Group Revenue ($m) Split by Region 2012-2013
Figure 7.4: Monitise Key Services Snapshot
7.4 Infosys
Figure 7.5: Infosys Group Revenue ($m) Split by Region 2012-2013
7.5 eLeader
Figure 7.6: eLeader Mobile Banking Screenshot
7.6 FIS
Table 7.2: FIS Segment Revenue ($m) Split 2012-2013
7.7 Fiserv
7.8 Fundamo - Visa Inc
7.9 Doocat - Energize Global Services
7.10 Gemalto
Figure 7.7: Gemalto Group Revenue ($m) Split by Region 2012-2013
7.11 Infobip
Figure 7.8: Infobip Mobile Platform Overview
7.12 Jack Henry & Associates
7.13 SAP
Figure 7.9: SAP Group Revenue ($m) Split by Region 2012-2013
Figure 7.10: SAP Omnichannel Banking

Companies Referenced

Interviewed: Banco Sabadell, CO-OP Financial Services, Doocat, Fiserv, Gemalto, Infobip, Monitise, SAP, Visa Europe.


Profiled: Accenture, Doocat, eLeader, FIS, Fiserv, Fundamo, Gemalto, Infobip, Infosys, Jack Henry & Associates, Monitise, SAP.


Case Studied: Banco Sabadell, Easypaisa, First Direct, MicroEnsure.


Mentioned:
1st Mariner, Absa Group, Access Group, Acleda Bank, Agricultural Bank of China, Al Hilal Bank, Alcatel-Lucent, Alibaba, Alior Bank, Alipay, Allied Payment Network, Amazon, America First Credit Union, American Bankers Association, ANZ Bank, Apple, B&Q, BACS, Baidu, Banamex, Banco Bradesco Financiamentos, Banco Galicia, Banco Inbursa, Banconal (Banco Nacional de Panamá), Bangkok Bank, Bangladesh Bank, Bank Andara, Bank of America, Bank of China, Bank of Korea, Bank of the West, Banorte, Barclays, BBVA Bancomer, BDO, Bill & Melinda Gates Foundation, bKash, BlackBerry, Blockbusters, BNP Paribas, British Bankers Association, BSI, BSNL, BuzzCity, Caixa Bank, Caixa Economica Federal, Canadian Bankers Association, Capgemini, Capital One, Capitec Bank, Carphone Warehouse, Cash Edge, CashEdge, Celplay, CGAP, Chase Bank, China Banking Association, China Construction Bank, CIMB, Citrix, Citi Group, ClairMail, Commercial Bank of Qatar, Commerzbank, Commonwealth Bank of Australia, Converse, Credit Bank of Moscow, CSC, Danske Bank, Delta Community Credit Union, Deutsche Bank, DNB (De Nederlandsche Bank), Dutch-Bangla Bank Ltd, E Federal Credit, Eastern Bank US, eBay, Energize Global Services, Equity Bank, Ericsson, Ernst & Young, eServGlobal, Experteam, Facebook, Federal Deposit Insurance Corp, Finextra, First Bank Nigeria, First Eastern Mobile Investments Limited, First Jersey Credit Union, Fulton Financial, Garanti Bank, Google, Grapple Mobile Ltd, GSMA, Halifax Bank, HBL, Home Trust Canada, HP, HSBC, hybris, IBM, ICBC Bank, ICICI Bank, ING Direct, Intuit, ITU, Jibun Bank, JPMorgan Chase, KDDI, KeyBank, Knab, Lloyds, LoveFilm, M&S (Marks & Spencer), Marketplaces, MasterCard, MCB Bank, MCell, M-Com, Meditel Morocco, Metavante, Metrobank, mFoundry, Microfinance Bank, Microsoft, Mobey Forum, Mode, MoneyGram, Movida, MTN Group, National Australia Bank, National Bank of Kuwait, Natwest, Netsize, Nihilent, Norges Bank, NTT DOCOMO, Open Solutions, OP-Pohjola Group, Opportunity International, Orange, PayPal, PCCW, Pebble, Pekao SA, Plus Bank, Plus in Poland, Pozitron Yazilim AS, Procter & Gamble, QTel, Rabobank, Raiffeisen International, Rakuten, RBI (Reserve Bank of India), RBS (Royal Bank of Scotland), S1 Corporation, Safaricom, Samsung, Santander, Schools First FCU, Sky, Smile, Softbank, Standard & Poor’s, Standard Bank, Standard Chartered Bank, Stanford Credit Union, Starbucks, State Bank of India, State Bank of Pakistan, Sun Microsystems, SunTrust Bank, Tameer Bank, Telcel, Telecom Italia, Telefónica, Telenor, Tencent, TISCO Bank, T-Mobile, Triple Jump, Trusteer, Twitter, Umpqua Bank, UniBank CJSC, Unicredit Group, Union Bank of India, Union National Bank, United Bank for Africa, UNISTREAM, US Bank, Venda, VeriSign, Visa, Vivere Brasil, Vodafone, Waterstones, VTB24, Wells Fargo, Western Union, Westpac New Zealand, Whitbread, World Bank, Xoom, Yellow Pepper, Zenith Bank.

Extra Info

◊8 Key Regions include: North America; Latin America; Western Europe; Central & Eastern Europe; Far East & China; Indian Subcontinent; Rest of Asia Pacific and Africa & Middle East.

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Key Questions

•    What is the current state of digital banking? How is it developing beyond PC and mobile devices?

•    How many banked individuals adopt online and mobile banking services over the next five years?

•    How many mobile handset users will use their mobile devices for mobile banking information services over the next five years?

•    How will increased tablet and app usage impact on mBanking adoption?

•    How is the consumer adoption of mobile banking channels changing over the forecast period?

•    What are the key trends within the mobile banking sector?

•    What are the primary business models for mobile banking service providers?

•    What are the trends, drivers and constrains affecting the development of the market?

•    How are leading banks and MNOs incorporating branchless and mobile wallet strategies in developed and developing markets?

 

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Mobile & Online Banking IFxl 2014-2019

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