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Cloud Computing - Consumer Markets

Cloud Computing - Consumer Markets

Strategies & Forecasts 2014-2018

Publisher: Juniper Research
Date Published: 13/05/2014
Category: Networks & Technologies
No of Pages: 106
Coverage: Global ~ 8 key regions◊
 

Overview

•    Industry Benchmark Forecasts
•    Cost, Risk & Monetisation Analyses
•    Streaming Music, Storage & Games Focus

This third edition of Juniper’s market-leading report on Consumer Cloud Computing provides definitive insight into the market, together with a comprehensive suite of 5 year calculated projections which assess the anticipated market opportunity to 2018. It includes an extensive analysis of the cloud computing landscape along with an in-depth focus on the strategies, drivers and constraints faced by the different stakeholders. The report’s associated IFxl (Interactive Forecast Excel) contains all regional and sector forecasts from this report, plus country level forecasts for the US, Canada, UK, Germany, Japan and South Korea.

Cloud Computing - Enterprise Markets Report is available at a 25% discount when bought with this Report.


What This Report Covers

Service Models, Deployments & Landscape

This report explores the growing consumer cloud computing market, investigating the primary service delivery models (SaaS, PaaS, IaaS) available to service providers, alongside common deployment models (public, private and hybrid clouds), analysing the various security and cost implications of each model.
Furthermore, with particular focus on the cloud storage, games, music and social media landscape, Juniper investigates from both service providers’ and consumers’ perspectives, analysing market drivers, hurdles and monetisation opportunities facing stakeholders.

14 Stakeholder Case Studies & 12 vendor profiles

Detailing the work of stakeholders across the consumer cloud computing landscape, including:
•    Standards’ and organisations’ work
•    Service providers
•    Vendors

These case studies are supplemented with exclusive interviews with key enablers, including Amdocs, AWS (Amazon Web Services), McAfee (Intel Security) and Rackspace, offering expert insight into the cloud computing market.

New & Updated Forecast Suite

With 15 forecast tables in the report, this updated study provides an extensive breakdown for the cloud storage, music and games markets:
•    Consumer Cloud Services Addressable Market
•    Consumer Cloud Storage: Users, Average Spend per User per Month and Total Spend
•    Consumer Cloud Music: Users, Average Monthly Spend per User per Month and Revenue
•    Consumer Cloud Games: Users, Average Monthly Subscription per User per Month and Revenue ($m)

Consumer Cloud Computing IFxl 2014-2018

Juniper Research’s highly granular IFxls enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability both to understand a particular market and to integrate their own views into the model.

This IFxl, with 33 Tables; 8 What-if-analyses; and over 3,100 data points, provides additional market data for the following countries: Canada, Germany, Japan, South Korea, UK and US.

Table of Contents

Executive Summary
1. The Case for Cloud

1.1 Introduction
Figure 1.1: Virtualisation of Servers
1.1.1 Definition
1.2 Delivery Models
Figure 1.2: Cloud Computing Service Delivery Architecture
1.2.1 Software as a Service
1.2.2 Platform as a Service
1.2.3 Infrastructure as a Service
1.3 Deployment Models
1.3.1 The Public Cloud
Figure 1.3: Access to the Public Cloud
i. Security
ii. Cost
1.3.2 The Private Cloud
Figure 1.4: Private Cloud Access
i. Security
ii. Cost
1.3.3 The Hybrid Cloud
Figure 1.5: Hybrid Cloud Access
i. Moving away from the traditional use case
ii. Conclusion
1.4 Standards
Table 1.1: Benefit of Standards for Service Models
1.4.1 Case Study: Open Grid Forum
i. Background
ii. Strategic Assessment
1.4.2 Case Study: Open Data Alliance
i. Background
ii. Strategic Assessment
1.4.3 Case Study: IEEE-SA
i. Background
ii. Strategic Assessment
1.4.4 Case Study: Distributed Management Task Force
i. Background
ii. Strategic Assessment
1.4.5 Case Study: Cloud Security Alliance
i. Background
ii. Strategic Assessment
Figure 1.6: CSA STAR Certification Programme
1.4.6 Case Study: OpenStack
i. Background
ii. Strategic Assessment
Figure 1.7: OpenStack Cloud Operating System
1.5 Market Drivers
Figure 1.5 & Table 1.1: Active Fixed vs Mobile Broadband Subscriptions in Developed and Developing Regions (m) 2008-2013
Figure 1.6: Online Use of Spotify vs The Pirate Bay in the Netherlands
1.6 Market Hurdles

2. The Consumer Cloud Space

2.1 Introduction
Figure 2.1: Consumer Cloud Space Categories
2.2 Storage and Backup
2.2.1 Case Study: Dropbox
i. Background
ii. Solution
iii. Business Model
2.2.2 Case Study: Google Play
i. Background
ii. Solution
iii. Business Model
2.3 Games
2.3.1 Case Study: OnLive
i. Background
Table 2.1: OnLive Service Changelog
ii. Solution
iii. Business Model
2.3.2 Case Study: PlayStation Now
i. Background
ii. Solution
iii. Business Model
2.3.3 Technology Constraints
2.4 Social Media
2.4.1 Case Study: Facebook
i. Background
ii. Solution
iii. Business Model
2.4.2 Changing the Data Centre
Figure 2.2: Facebook TAO Data Model and API
2.4.3 Case Study: Flickr
i. Background
ii. Solution
iii. Business Model
iv. Flickr’s struggle to remain relevant
2.5 Recommendations
2.5.1 Developers
2.5.2 Operators
2.5.3 ISPs
i. Case Study: Telefónica
Figure 2.3: Layer 3 positioning in vCPE architecture
ii. Case Study: Hong Kong Broadband Network

3. The Consumer Cloud Space: Market Forecasts

3.1 Introduction
3.2 Sizing the Market: Methodology & Assumptions
Figure 3.1: Consumer Cloud Computing Addressable Market Forecast
Figure 3.2 & Table 3.1: Consumer Cloud Services Addressable Market (m) Split by 8 Key Regions 2013-2018
3.3 Consumer Cloud Storage
3.3.1 Methodolody & Assumptions
Figure 3.3: Consumer Cloud Storage Forecast Methodology
3.3.2 Consumer Cloud Storage Forecast
Figure 3.4 & Table 3.2: Number of Consumers Actively Using Cloud Storage (m) Split by 8 Key Regions 2013-2018
Figure 3.5 & Table 3.3: Number of Consumers subscribing to Premium Cloud Storage Services (m) Split by 8 Key Regions 2013-2018
Table 3.4: Average Spend per Month on Premium Consumer Cloud Storage ($) Split by 8 Key Regions 2013-2018
Figure 3.6 & Table 3.5: Premium Tier Consumer Cloud Storage Spend ($m) Split by 8 Key Regions 2013-2018
3.4 Consumer Cloud Music
3.4.1 Methodolody & Assumptions
Figure 3.7: Consumer Cloud Music Methodology
3.4.2 Consumer Cloud Music Forecast
Figure 3.8 & Table 3.6: Consumers Accessing Cloud Music Services (m) Split by 8 Key Regions 2013-2018
Figure 3.9 & Table 3.7: Consumers Accessing Premium Cloud Music Services (m) Split by 8 Key Regions 2013-2018
Table 3.8: Average Consumer Spend per Month on Premium Cloud Music Services ($) Split by 8 Key Regions 2013-2018
Figure 3.10 & Table 3.9: Consumer Cloud Music Service Revenue ($m) Split by 8 Key Regions 2013-2018
3.5 Consumer Cloud Games
3.5.1 Methodology & Assumptions
Figure 3.11: Consumer Cloud Games Methodology
3.5.2 Consumer Cloud Games Forecast
Figure 3.12 & Table 3.10: Consumer Cloud Games Subscribers (m) Split by 8 Key Regions 2013-2018
Table 3.11: Consumer Cloud Games Monthly Subscription ($) Split by 8 Key Regions 2013-2018
Figure 3.13 & Table 3.12: Consumer Cloud Games Subscription Revenue ($m) Split by 8 Key Regions 2013-2018
3.6 Forecast Summary: Consumer & Enterprise
3.6.1 Consumer Cloud
Figure 3.14 & Table 3.13: Consumer Cloud Revenue Summary ($m) Split by Segment 2013-2018
3.6.2 Enterprise Cloud
Figure 3.15 & Table 3.14: Total Enterprise Cloud Computing Revenue ($m), Split by Segment
3.6.2 Consumer & Enterprise Cloud Summary
Figure 3.16 & Table 3.15: Consumer & Enterprise Cloud Computing Revenues ($m) 2013-2018 Split by Segment

4. Vendor Profiles

4.1 Introduction
4.2 Vendor Matrix
Table 4.1: Vendor Capability Assessment Criteria
4.2.1 Limitations and Interpretation
4.2.2 Positioning Matrix Results
Table 4.2: Vendor Positioning Matrix
4.2.3 Stakeholder Groupings
i. Summary
ii. On Track Vendors
iii. Vendors with Further Potential
4.2.4 Conclusion
4.3 Vendor Profiles
4.3.1 Amazon.com
Figure 4.1: Amazon Net Sales ($m) 2011-2013
4.3.2 Amdocs
Figure 4.2: Amdocs Revenue ($m) 2011-2013
4.3.3 Apple Inc
Figure 4.3: Apple Inc Net Sales ($m) 2011-2013
4.3.4 Ericsson
Figure 4.4: Ericsson Virtualised Network Services
4.3.5 Facebook
4.3.6 Funambol
4.3.7 Google Inc
4.3.8 Microsoft Corp
Figure 4.5: Microsoft Revenue ($m) 2011-2013
4.3.9 Netflix
4.3.10 Pandora Media Inc
Figure 4.6 : Pandora Media Inc Revenue ($m) 2011-2013
4.3.11 Spotify
4.3.12 Twitter

Companies Referenced

Interviewed: Amazon, Amdocs, McAfee: a Part of Intel Security, Rackspace.

Profiled: Amazon, Amdocs, Apple, Ericsson, Facebook, Funambol, Microsoft, Netflix, Pandora, Spotify, Twitter.

Case Studied: Cloud Security Alliance, Distributed Management Task Force, Dropbox, Facebook, Flickr, Google, Hong Kong Broadband Network, Institute of Electrical and Electronics Engineers, OnLive, Open Data Centre Alliance, Open Grid Forum, PlayStation, Telefónica.

Mentioned: Accenture, Actix, Adobe, Advanced Systems Group, Akamai, América Móvil, AT&T, Azuki Systems, Baidu, Bang & Olufsen, BitTorrent, BlackBerry, BMW, Braintree, Buzz Finder, Canonical, Celcite, Center for Digital Democracy, Chrysler, Chunghwa, Cisco, Cloud Union, Comcast, ComScore, Conceptwave, Deezer, Dell, Deutsche Telekom, Digital Reality Trust, Disney, EA, eBay, Electronic Privacy Information Center, EMC, Engine Yard, Foxconn, Fujisoft, Gakai, Government Communications Headquarters, GSMA, Hasselblad, Haven Power, HBO, Hitachi, HP, HTC, Huawei, Hulu, IBM, Instagram, International Electrotechnical Commission, International Federation of the Phonograph Industry, International Telecommunication Union, LG, LinkedIn, LoveFilm, Lucky Sort, MelOn, MGM, Mobilink, MoPub, Mozilla, Music Genome Project, MySpace, National Institute of Standards and Technology, National Security Agency, Nielsen, Nokia, O2, Oculus Rift, Open Compute Project, Oracle, Orange, Paramount Pictures, PayPal, Pear Analytics, Philips, Pioneer, Porsche, Proctor & Gamble, QuickTime, Rdio, Rogers, Roku, Salesforce.com, Samsung, Sandvine, SAP, Security, Trust & Assurance Registry, SFR, Shell, Skype, Softbank, Sony, Sprint, Stitche, Storyful, Stripe, Swisscom, Tata Communications, Telstra, Telus, Tencent, Terremark, Time Warner, T-Mobile, Toyota, TuneIn, Universal Music Group, Valve, Verizon, Vine, Virgin Media, Vizio, Vodafone, Volvo, WebTV, WhatsApp, Wipro, Xbox, Yahoo, Yamaha, ZTE.

Extra Info

◊8 Key Regions include: North America; Latin America; Western Europe; Central & Eastern Europe; Far East & China; Indian Subcontinent; Rest of Asia Pacific and Africa & Middle East.

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Key Questions

•    What is cloud computing, and how is it a disruptive phenomenon?
•    What are the use cases for cloud computing, and how are consumer markets addressing this?
•    What are the key drivers and hurdles that the market is facing?
•    What strategies should service providers take to maximise revenues?
•    What key trends are shaping the consumer cloud computing market today?
•    What is the scale of the revenue opportunity in the consumer cloud computing market?
•    Which segment will generate the most revenue in the consumer cloud markets?

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Cloud Computing - Consumer Markets IFxl 2014-2018

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