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Cloud Computing - Enterprise Markets

Cloud Computing - Enterprise Markets

SaaS, PaaS & IaaS, 2014-2018

Publisher: Juniper Research
Date Published: 01/05/2014
Category: Networks & Technologies
No of Pages: 94
Coverage: Global ~ 8 key regions◊
 

Overview

• Mobile & digital market consolidation
• Cost, risk & process analyses
• SaaS, PaaS, IaaS focus

This third edition of Juniper’s market-leading report on Enterprise Cloud Computing provides definitive insight into the enterprise cloud computing market, together with a comprehensive suite of 5 year calculated projections which assess the anticipated market opportunity to 2018. This edition includes an extensive analysis of the cloud computing landscape along with an in-depth focus on the strategies, drivers and constraints faced by the different stakeholders. The report’s associated IFxl (Interactive Forecast Excel) contains all regional and sector forecasts from this report, plus country level forecasts for the US, Canada, UK, Germany, Japan and South Korea.

Cloud Computing - Consumer Markets Report is available at a 25% discount when bought with this Report.

What This Report Covers

Service Models & Deployments

This report explores the growing enterprise cloud computing market, investigating the primary service delivery models (SaaS, PaaS and IaaS) alongside common deployment models (public, private and hybrid clouds). Readers will find in-depth analysis of the drivers and challenges faced by cloud computing stakeholders, alongside strategic recommendations for service providers and customers alike in consideration of service offerings and moving workloads to the cloud.

15 Stakeholder Case Studies & 12 vendor profiles

Detailing the work of stakeholders across the enterprise cloud computing landscape, including:

• Standards’ and organisations’ work
• Service providers
• Vendors

These case studies are supplemented with exclusive interviews with key enablers (including Amdocs, AWS, McAfee/Intel Security, Rackspace and Splunk) offering insight into the enterprise cloud computing market.

New & Updated Forecast Suite

With 3 exclusive chapters of forecasts in the report, this updated study provides an extensive breakdown for the following data points:

• Enterprise Users with Access to Cloud Services (m)
• Software-as-a-Service: Users (m), Average Spend per User per Month ($) and Revenue ($m)
• Platform-as-a-Service: Users (m), Average Spend per User per Month ($) and Revenue ($m)
• Infrastructure-as-a-Service: Software-as-a-Service as a Proportion of Total Revenue (%) and Revenue ($m)

Enterprise Cloud Computing IFxl
Juniper Research’s highly granular IFxls enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability both to understand a particular market and to integrate their own views into the model.

This IFxl, with 22 Tables; 4 What-if-analyses; and over 2,100 data points, provides additional market data for the following countries: Canada, Germany, Japan, South Korea, UK and US.

Table of Contents

Executive Summary
1. The Case for Cloud

1.1 Introduction
Figure 1.1: Virtualisation of Servers
1.1.1 Definition
1.2 Delivery Models
Figure 1.2: Cloud Computing Service Delivery Architecture
1.2.1 Software as a Service
1.2.2 Platform as a Service
1.2.3 Infrastructure as a Service
1.3 Deployment Models
1.3.1 The Public Cloud
Figure 1.3: Access to the Public Cloud
i. Security
ii. Cost
1.3.2 The Private Cloud
Figure 1.4: Private Cloud Access
i. Security
ii. Cost
1.3.3 The Hybrid Cloud
Figure 1.5: Hybrid Cloud Access
i. Moving away from the traditional use case
ii. Conclusion
1.4 Standards
Table 1.1: Benefit of Standards for Service Models
1.4.1 Case Study: Open Grid Forum
i. Background
ii. Strategic Assessment
1.4.2 Case Study: Open Data Alliance
i. Background
ii. Strategic Assessment
1.4.3 Case Study: IEEE-SA
i. Background
ii. Strategic Assessment
1.4.4 Case Study: Distributed Management Task Force
i. Background
ii. Strategic Assessment
1.4.5 Case Study: Cloud Security Alliance
i. Background
ii. Strategic Assessment
Figure 1.6: CSA STAR Certification Programme
1.4.6 Case Study: OpenStack
i. Background
ii. Strategic Assessment
Figure 1.7: OpenStack Cloud Operating System
1.5 Market Drivers
1.6 Market Hurdles

2. The Enterprise Cloud Space

2.1 Introduction
2.2 The Internet of Things
2.3 Cognitive Applications
Figure 2.1 IBM Watson DeepQA Architecture
2.4 Software as a Service
2.4.1 Case Study: Salesforce.com
i. Background
ii. Solution
Figure 2.2: Salesforce.com Sales Cloud Dashboard
iii. Business Model
2.4.2 Case Study: SAP Ariba
i. Background
ii. Solution
Figure 2.3: Ariba Procurement Solution
iii. Business Model
2.4.3 Case Study: Oracle revamps multi-tenancy
i. Background
ii. Strategic Assessment
Figure 2.3: Oracle 12c Multi-tenant architecture
2.5 Platform as a Service
2.5.1 Case Study: Engine Yard
i. Background
ii. Solution
Figure 2.4: Engine Yard Modular Architecture
iii. Business Model
2.5.2 Case Study: Microsoft Azure
i. Background
ii. Solution
Figure 2.5: Microsoft Azure Roles
iii. Business Model
Table 3.1: Microsoft Azure Standard Instance Pricing Comparison
2.5.3 Case Study: Trouble in PaaS: Rap Genius
i. Background
ii. Strategic Assessment
2.6 Infrastructure as a Service
2.6.1 Case Study: Amazon Web Services
i. Background
ii. Solution
Figure 2.6: AWS Service Proposition
iii. Business Model
2.6.2 Case Study: Verizon Terremark
i. Background
ii. Solution
ii. Strategic Assessment
2.7 Recommendations

3. The Enterprise Cloud Space: Market Forecasts

3.1 Introduction
3.2 The Enterprise Cloud Summary
Figure 3.1 & Table 3.1: Total Enterprise Cloud Computing Revenue ($m), Split by Segment
Figure 3.2 & Table 3.2: Enterprise Cloud Computing Spend as % of Total Spend Split by Segment
3.2 Sizing the Market: Methodology & Assumptions
Figure 3.3: Enterprise Cloud Computing Addressable Market Methodology
Figure 3.4 & Table 3.3: Enterprise Cloud Services Addressable Market (m) Split by 8 Key Regions 2013-2018
3.3 The Enterprise SaaS Market
3.3.1 Methodology & Assumptions
Figure 3.5: Enterprise SaaS Market Methodology
3.3.2 Enterprise SaaS Forecast
Table 3.4: Enterprise SaaS Use Take-Up (% Addressable Market) Split by 8 Key Regions, 2013-2018
Figure 3.6 & Table 3.5: Total Enterprise Users Accessing SaaS Applications (m) Split by 8 Key Regions, 2013-2018
Table 3.6: Average Spend per Enterprise SaaS User per Month ($), Split by 8 Key Regions 2013‑2018
Figure 3.7 & Table 3.7: Total Enterprise SaaS Revenue ($m) Split by 8 Key Regions 2013-2018
3.4 The Enterprise PaaS Market
3.4.1 Methodology & Assumptions
Figure 3.8: Enterprise PaaS Methodology
3.4.2 Enterprise PaaS Forecast
Figure 3.9 & Table 3.8: Enterprise Users Developing over PaaS (m) Split by 8 Key Regions 2013-2018
Table 3.9: Enterprise PaaS Average Spend per User per Month ($m) Split by 8 Key Regions 2013-2018
Figure 3.10 & Table 3.10: Total Enterprise PaaS Revenue ($m) Split by 8 Key Regions 2013-2018
3.5 The Enterprise IaaS Market
3.5.1 Methodology & Assumptions
Figure 3.11: Enterprise IaaS Methodolody
3.5.2 Enterprise IaaS Forecast
Table 3.11: Enterprise SaaS Revenue as a Proportion of Total Enterprise Cloud Computing Revenue (%) Split by 8 Key Regions
Figure 3.12 & Table 3.12: Total Enterprise IaaS Revenue ($m) Split by 8 Key Regions 2013-2018

4. Vendor Profiles

4.1 Introduction
4.2 Vendor Matrix
Table 4.1: Vendor Capability Assessment Criteria
4.2.1 Limitations and Interpretation
4.2.2 Positioning Matrix Results
Table 4.2: Vendor Positioning Matrix
4.2.3 Stakeholder Groupings
i. Summary
ii. On Track Vendors
iii. Vendors Exceeding Expectations
iv. Vendors with Further Potential
4.2.4 Conclusion
4.3 Vendor Profiles
4.3.1 Amazon Web Services
Figure 4.1: Amazon Net Sales ($m) 2011-2013 – Other (AWS Inclusive)
4.3.2 Amdocs
Figure 4.2: Amdocs Revenue ($m) 2011-2013
4.3.3 AppFog
4.3.4 Ericsson
Figure 4.3: Ericsson Virtualised Network Services
4.3.5 Google Inc
4.3.6 Kinvey
Figure 4.4: Kinvey-Google Partnership
4.3.7 McAfee, a Part of Intel Security
Figure 4.5: Intel TXT Attestation
4.3.8 Microsoft Corp
Figure 4.6: Microsoft Revenue ($m) 2011-2013
4.3.9 Rackspace
Figure 4.7: Rackspace Revenue ($m) 2011-2013
Figure 4.8: Rackspace RackConnect
4.3.10 Splunk
Figure 4.9: Splunk Cloud
4.3.11 VMWare
Figure 4.10: VMWare Solution
4.3.12 Xively
Figure 4.11: Xively Processing Flow

Companies Referenced

Interviewed: Amazon, Amdocs, McAfee: a Part of Intel Security, Rackspace, Splunk.

Profiled: Amazon, Amdocs, AppFog, Ericsson, Google, Kinvey, McAfee: a Part of Intel Security, Microsoft, Rackspace, Splunk, VMWare, Xively.

Case Studied: Amazon, Cloud Security Alliance, Distributed Management Task Force, Engine Yard, Institute of Electrical and Electronics Engineers, Microsoft, Open Data Centre Alliance, Open Grid Forum, OpenStack Foundation, Oracle, Rap Genius, Salesforce.com, SAP Ariba, Verizon Terremark.

Mentioned: 3M, Accenture, Actix, Adobe, Advanced Systems Group, Air Quality Egg, Altavista, AMD, América Móvil, Appcelerator, Apple, AT&T, Azuki Systems, Best Buy, BlackBerry, Blippar, BMW, Box, BugSense, Canon, Canonical, Celcite, CenturyLink, Chunghwa, Cisco, Citrix, Cloudmeter, Comcast, Conceptwave, DeepMind Technologies, Dell, Deutsche Telekom, DISTANCE Consortium, Dominos, Dropbox, eBay, El Corte Inglés, Elektron, EMC, Eucalyptus Systems, European Union Agency for Network and Information Security, Facebook, Force.com, Fujisoft, GCHQ, GNL, Haven Power, Heroku, HP, HSBC, Huawei, IBM, Intel, International Electrotechnical Commission, International Telecommunication Union, IronMQ, Juniper Networks, Khan Academy, KiSSFLOW, Konica Minolta, LogMeIn, Lycos, MapR, Mazda, Mobilink, MongoDB, MongoLab, Mozilla, NASA, National Institute of Standards and Technology, NEC, Nest Labs, Netflix, Netsuite, News International, Nodester, NSA, NTT Europe, NVIDIA, O2, Open Cloud Computing Interface, Ponemon Institute, RedHat, Redis, Renault, Rogers, Rovio, SageCRM, Samsung, SanDisk, SAP, Savvis, Searchify, Security, Trust & Assurance Registry, Shell, Sightly, Skype, Sprint, Survey Monkey, Swisscom, Symantec, Tableau, Tata Communications, Telefonica, Telstra, Telus, Terremark, Tesco, Thales e-Security, Tier 3, T-Mobile, Toyota, Tresys, Ubisoft, VeriSign, Verizon, Videocent, Virgin Media, Visualight, Vodafone, WhatsApp, Wipro, Xbox, Xerox, Yahoo, YouTube.

Extra Info

◊8 Key Regions include: North America; Latin America; Western Europe; Central & Eastern Europe; Far East & China; Indian Subcontinent; Rest of Asia Pacific and Africa & Middle East.

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Key Questions

• What is cloud computing, and how is it a disruptive phenomenon?
• What are the use cases for cloud computing, and how are enterprise markets addressing this?
• What are the key drivers and hurdles that the market is facing?
• What strategies should service providers take to maximise revenues?
• What steps should enterprise customers take when considering moving services to the cloud?
• What key trends are shaping the cloud computing market today?
• What is the scale of the revenue opportunity in the enterprise public cloud computing market?
• Which segment will generate the most revenue in the enterprise public cloud markets?

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