Translate this page

Google translations are offered as a guide only and should not be relied upon to make a purchasing decision.

All published materials from Juniper Research are available in English only.

Skip to content

Future Voice Strategies

Future Voice Strategies

mVoIP, Carrier OTT and Mobile Video Calling 2014-2018

Publisher: Juniper Research
Date Published: 01/02/2014
Category: Mobile Markets & Strategies
No of Pages: 93
Coverage: Global ~ 8 key regions


•    VoLTE Opportunity Analysed
•    Assessment of MNO & OTT Prospects
•    30 Pages of In-Depth Forecasts

This fourth edition of Juniper’s mobile voice report delivers benchmark forecasts and an authoritative assessment of the mobile voice, VoIP and video calling industry. It provides an evaluation of the monetisation prospects of 3G VoIP and VoLTE for both MNOs and third parties, in the rapidly evolving mobile voice ecosystem. An accompanying IFxl (Interactive Forecast Excel) is also available.

Key Features of the Report

Future Direction & Challenges for Mobile VoIP

As the market for mobile VoIP continues to develop, both MNOs and third-party OTT service providers are encountering a variety of challenges relating both to customer retention and service monetisation. The report provides an in-depth analysis of the hurdles for these players to overcome and the associated strategic opportunities, particularly of the role of voice within the MNOs’ portfolio transitions.

Comprehensive Market Forecasts

Juniper Research provides an exhaustive set of forecasts on the mobile VoIP and video calling sectors. These 5 year forecasts, split by 8 key regions, project key metrics such as:
•    MNO legacy voice revenues
•    Third Party and MNO 3G handset mVoIP users and revenues
•    4G handset mVoIP users and revenues
•    Tablet mVoIP users and revenues
•    Mobile video calling users and revenues

The report features 27 tables and 30 pages of forecasts and forecast analysis. Country level data is also available for the US, Canada, UK, Germany and Japan in the attendant IFxl.

Table of Contents

Executive Summary
1. Mobile Voice

1.1 Introduction
1.2 Definitions and Current Status
1.2.1 From Circuit Switched to mVoIP
i. Circuit Switched Network
ii. VoIP Networks
1.3 The Voice Landscape
Figure 1.1: The Changing Nature of the Voice Market
i. The MNO Challenge
Figure 1.2 & Table 1.3: Base Line Analysis for OTT mVoIP Traffic, Circuit Switched Traffic and Associated Service Revenues 2012-2018
ii. The mVoIP Operator Challenge
1.4 Trends, Drivers and Constraints
1.4.1 Overview
Figure 1.3: mVoIP Market Trends, Drivers & Constraints
1.4.2 Trends
1.4.3 Drivers
1.4.4 Constraints
1.5 Conclusion

2. Strategic Options: Players and Business Models

2.1 Introduction
2.1.1 OTT (Over the Top) mVoIP
Figure 2.1 Diagrammatic Representation of OTT VoIP
i. An App-Based Model
2.2 MNO Strategic Options
Figure 2.2: MNO Strategic Options
2.2.1 Ban mobile VoIP
2.2.2 Charge for Network Use
2.2.3 Form Partnerships for Specific Services
2.2.4: Offer own-Brand OTT Services
i. Case Study: EE Focuses on network based Mobile call recording
2.2.5 Offer Advanced services over their networks
i. RCS and RCS-e
ii. VoLTE
iii. RCS-e in practice
iv. The Alternative: Carrier OTT
2.3 VoLTE Forecasts
Figure 2.3: VoLTE Users and Revenues forecast Methodology
Figure 2.4 & Table 2.1: Number of 4G LTE Mobile Subscribers Using Using VoLTE (m) Split by 8 Key Regions 2013-2018
Table 2.2: Proportion of VoLTE Subscribers Using Advanced Services (%) Split by 8 Key Regions 2013-1018
i. VoLTE-based Revenues
Figure 2.5 & Table 2.3: Revenue  from Advanced Voice Services over VoLTE-enabled Devices ($m) Split by 8 Key Regions 2013-2018
2.4 Third Party OTT Players and Strategies
2.4.1 VoIP Specialist Strategies
2.4.2 Revenues Now in Sight
Table 2.4: mVoIP Revenue Models
2.5 New Models
2.5.1 The Integration of Mobile VoIP Into Social Media and Games
2.6 Conclusion

3. Over The Top: OTT Voice Revenue Prospects and Forecasts

.1 Introduction
3.2 The Market for Circuit Switched Voice Services
Figure 3.1: Changing Charging Methods: Voice Charging Over Time
3.2.1 Methodology
Figure 3.2: MNO Legacy Voice Forecast Methodology
Figure 3.3 & Table 3.1: All Mobile Handset Users (m) Split by 8 Key Regions 2013-2018
Table 3.2: Monthly Voice and Data Revenues Achieved per User ($) Split by 8 Key Regions 2013-2018
Table 3.3: Percentage of Voice and Data Revenues attributable to Voice (%) Split by 8 Key Regions 2013-2018
Figure 3.4 & Table 3.4: MNO Voice Revenues Excluding Carrier OTT ($) split by 8 Key Regions 2013-2018
3.3 OTT Mobile Voice
Figure 3.5: OTT Revenue Dynamics OTT Subscribers compared to Paying Users
3.3.1 Forecast Methodology and Assumptions
3.3.2 OTT Voice Methodology
Figure 3.6: OTT Voice Methodology
3.4 OTT mVoIP Forecasts
3.4.1 The Addressable Market
Figure 3.7 & Table 3.5: mVoIP Capable Smartphones (m) Split by 8 Key Regions 2013-2018
3.4.2 OTT mVoIP Users
Figure 3.8 & Table 3.6: Registered Users of OTT mVoIP (m) Split by 8 Key Regions 2013-2018
3.5 3G Pure-Play OTT Forecasts
Table 3.7: Proportion using mVoIP via a Pure-Play OTT Provider (%) Split by 8 Key Regions 2013-2018
3.5.1 3G Third-Party OTT mVoIP Users
Figure 3.9 & Table 3.7: Number of mVoIP Users that use a Pure-Play OTT Provider (m) Split by 8 Key Regions 2013-2018
Table 3.8: Proportion of Pure-Play OTT Providers Using a Paid Service (%) Split by 8 Key Regions 2013-2018
Figure 3.10 & Table 3.9: Number of Pure-Play OTT Subscribers Using a Paid Service (m) Split by 8 Key Regions 2013-2018
3.5.2 Pure-Play OTT mVoIP Revenues
Table 3.10: Average Revenue Per User, paying Subscribers, Pure-Play mVoIP Subscribers ($) Split by 8 Key Regions 2013-2018
Figure 3.11 & Table 3.11: Revenues from OTT mVoIP, Pure-Play mVoIP Subscribers ($m) Split by 8 Key Regions 2013-2018
3.6 Carrier OTT Forecasts
Figure 3.12 & Table 3.12: Number of Carrier OTT mVoIP Users (m) Split by 8 Key Regions 2013‑2018
3.6.1 Carrier OTT Revenues
Table 3.13: Average Annual Carrier OTT mVoIP Revenue per User per Month ($) Split by 8 Key Regions 2013-2018
Figure 3.13 & Table 3.14: Carrier OTT Revenues ($m) Split by 8 Key Regions 2013-2018
3.7 All OTT Revenues
Figure 3.14 & Table 3.15: All OTT mVoIP Revenues ($m) Split by 8 Key Regions 2013-2018
3.8 Tablet VoIP Forecasts
Figure 3.15: VoIP over Tablets Forecast Methodology
Table 3.16: Proportion of Tablet Users that Use mVoIP (%) Split by 8 Key Regions 2013-2018
Figure 3.16 & Table 3.17: Number of Active Tablet VoIP Users (m), Split by 8 Key Regions, 2013-2018
3.8.1 Tablet Market mVoIP Revenue Forecasts
Figure 3.17 & Table 3.18: Revenues from VoIP Services over Tablets ($m), Split by 8 Key Regions 2013‑2018
3.9 Total Mobile VoIP Market
3.9.1 Summary mVoIP Forecasts, Handsets and Tablets
Figure 3.18 & Table 3.19: OTT Market Subscriber Base (m) Split by Subscriber Type
3.9.2 The Mobile VoIP Revenue Opportunity
Figure 3.19 & Table 3.20:  mVoIP Service Revenues ($m) All Categories 2013-2018
3.10 Conclusion

4. Mobile Video Calling: The Market and Forecasts

4.1 Introduction
4.2 Definitions and Current Status
4.2.1 Player Overview
Table 4.1: Mobile Video Calling
4.2.2 Mobile Video Calling: Business and Revenue Prospects
i. Direct Revenues
ii. Indirect Revenues
4.2.3 Positive Signs
4.2.4 Mobile Video Calling: Drivers and Constraints
Table 4.2: Mobile Video Calling Drivers and Constraints
4.2.5 Forecast Approach
4.2.6  Forecast Methodology
Figure 4.1: Mobile Video Calling Forecast Methodology
4.2.7 Mobile Video Calling Users
Table 4.3: Active Users of Mobile Video Calling (%) Split by 8 Key Regions 2013-2018
Figure 4.2 & Table 4.4: Active Users of Mobile Video Calling (m) Split by 8 Key Regions 2013-2018
Figure 4.3 & Table 4.5: Number Paying for Premium Mobile Video Calling Service (m) Split by 8 Key Regions 2013-2018
4.3 Mobile Video Calling Revenues
Figure 4.4 & Table 4.6: Annual Revenues from Mobile Video Calling ($m) Split by 8 Key Regions 2013-2018
4.4 Conclusion

5. mVoIP Players: Profiles and Positioning

5.1 Introduction
5.2 Vendor Assessment
5.2.1 Vendor Assessment Methodology
Table 5.1: Vendor Capability Assessment Criteria
5.2.2 Limitations and Interpretation
5.2.3 Positioning Matrix Results
Figure 5.1: Global mVoIP Positioning Matrix
i. A3 Service Providers
ii. A2 Service Providers
iii. B2 Service Providers
iv. B3 Service Providers
v. The C1 Group
5.3 Player Profiles
5.3.1 Amdocs
5.3.2 Genband
5.3.3 Kineto
5.3.4 Movius
5.3.5 Nimbuzz
5.3.6 Rebtel
5.3.7 Skype
5.3.8 Tango
5.3.9 Voxeo
5.3.10 Viber
5.3.11 Twilio
5.4 Conclusion

Companies Referenced

Interviewed: Amdocs, EE, Etrali Trading Solutions, Genband, Kineto, Nimbuzz, Rebtel, Tango,

Profiled: Amdocs, Genband, Kineto, Movius, Nimbuzz, Rebtel, Skype, Tango, Twilio, Viber, Voxeo.

Case Studied:  EE

Mentioned: 3UK, A1 Telekom Austria, Acme Packet, ADV Consulting, Aegis, Agile Dimension, Antel, Apple, Aspect Software, AT&T, Atemation, Avaya, Bada, BASE Technologies, Belam, Bell Mobility, Beltel, BendBroadband, Bharti Airtel, BlackBerry, BT, Callfire, China Mobile, Chunghwa Telecom, Cisco, Claro, Classica, Datalot, Deutsche Telekom, DGT Poland, Ditech, eBay, Eircom, Elisa, ENEC, Ericsson, Etisalat, F5 Networks, Facebook, Fring, Fruition, Gloobetom, Google, GSMA, HTC, Huawei, IBM, Impact Dialing, Innovative Systems, Interdnestrcom, KDDI, KPN, KT, LG, LightSquared, MACH, MediaNetworks, MetroPCS, Microsoft, MobilTel, MobisleApps, Monaco Telecom, Motorola, Movistar, MySpace, NEC, Netas, NewSpace, NG-Solution, Nokia, NTT DoCoMo, O2, ONO, ooVoo, Open Communications, Oracle, Orange, PCCW, Polycom, Redhat, Reliance, RingDNA, Rogers Canada, RomTelecom, Samsung, SCS, SFR, SK Telecom, Sky Telecom, Sonus Networks, Spectranet, Spotify, Sprint, STC, Taquia, Tata Communications, TelAPI, Telcel, Telcomcel, Telecom Italia, Telefonica, Telenet, Telenor, TeliaSonera, Telkom SA, Telstra, Telus, TGTHR, T-Metrics, T-Mobile, TRAI, Truphone, T Systems, Twitter, UNE EPM Telecomunicaciones, Velocity, Verizon, VimpelCom, Vivox, Vodafone, Vonage, Voss, Whatsapp, Xantaro, Yoigo, Zain, Zendesk, ZTE.

Extra Info

‡8 Key Regions include: North America; Latin America; Western Europe; Central & Eastern Europe; Far East & China; Indian Subcontinent; Rest of Asia Pacific and Africa & Middle East.


Single User

Single User License (PDF) £1750
Email support - analyst time inc
Additional Products:  
30 minutes - analyst time £100
Future Voice Strategies IFxl 2014 £500
Total: £1750.00
$ 2980.00 *
2286.00 *

Enquire before buy?

Terms & Conditions

Multi User

Multi User Network License (PDF) £2500
30 minutes - analyst time inc
Additional Products:  
30 minutes - analyst time £100
Future Voice Strategies IFxl 2014 £250
Total: £2500.00
$ 4256.00 *
3265.00 *

Enquire before buy?

Terms & Conditions

Enterprise Wide

Enterprise Wide License (PDF) £3750
45 minutes - analyst time inc
Future Voice Strategies IFxl 2014-2018 inc
Additional Products:  
45 minutes - analyst time £150
Future Voice Strategies IFxl 2014 £0
Total: £3750.00
$ 6384.00 *
4897.00 *

Enquire before buy?

Terms & Conditions


Search In Report

You can now search within each of our reports to find out whether a specific keyword is mentioned in the report.

Simply type a keyword or key phrase into the search field above and click 'GO'.

Key Questions

•    How have third-party OTT mobile VoIP services impacted upon network operator services?
•    What are the key trends in the mobile VoIP marketplace today?
•    What strategic options can MNOs deploy in the voice arena, and how can these best be monetised?
•    How can third-party providers maximise the revenue opportunity from mVoIP?
•    What are the prospects for voice within an IP-based environment?
•    What are the major constraints on mVoIP adoption?

Any Questions about this report please contact us.


Related Reports:

Future Voice Strategies IFxl 2014-2018

Related Categories: There are no related categories for this report.

* Euro and US$ prices are for guidance only. The exact price charged will depend upon your bank exchange rate (to the £) prevailing on the day of order processing.