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Tablets, Phablets, Hybrids & eReaders

Tablets, Phablets, Hybrids & eReaders

Market Strategies & Forecasts 2014-2018

Publisher: Juniper Research
Date Published: 21/01/2014
Category: Handsets & Devices
No of Pages: 137
Coverage: Global ~ 8 key regions
 

Overview

•    New Phablet Forecasts
•    New Hybrid Forecasts
•    New Device OS & Vendor Analysis

The third edition of Juniper’s expanded Tablets, Phablets, Hybrids & eReaders: Market Strategies & Forecasts 2014-2018 report, has built upon Juniper’s past Tablet and eReader reports to include a number of new devices forging niches in the modern consumer’s ecosystem. An accompanying IFxl (Interactive Forecast Excel) is also available offering granular market forecasts and what-if analysis.

These new devices include the large screen smartphone, the Phablet, and the Hybrid, which is a Tablet designed to be utilised with an accessory such as a keyboard, thereby increasing specific functionality.

This latest industry intelligence report details the opportunity for these new devices, the demographics that will be key to their success and the fate of the standard Tablet and eReader markets. The report also provides a comparative analysis of the recent technology developments for Phablets, Tablets and eReaders.

Key Features of the Report

New & Expanded Forecast Suite
With thirty pages of forecasts split into four separate chapters, the report offers a fully updated suite of market data and an extensive breakdown of the following areas:
•    Installed Base Forecasts for all Devices
•    Shipment Forecasts for all Devices
•    Vendor Forecasts for the Tablet – Apple, ASUS, Lenovo, Samsung, Sony
•    Vendor Forecasts for the Phablet – Samsung, Huawei, Sony
•    Vendor Forecasts for the eReader – Amazon, Barnes & Noble, Hanvon
•    OS Shipment Forecasts for the Tablet and Phablet – iOS, Android, Windows, HTML5
•    Market Value and Average Selling Price Forecast for all Devices
•    eReader &Tablet Connectivity Forecasts
•    Tablet Display Size Forecasts (7 Inch and 10 Inch Split)

New Phablet Forecasts
The Phablet (a smartphone with a 5.6 inch display or above) is expected to become a highly desired device for certain regions and demographics. The report details the opportunities not only for vendors but also other players in the value chain.

Device Futures & Expert Predictions
Due to the cross functionality of these devices, Juniper anticipates flash points in the market where the devices will compete and affect market uptake. The report details how the evolution of the Tablet device has affected the eReader market and how the Phablet device will do the same in the Tablet market.

New Hybrid Device Granulation
The Hybrid device has emerged as a device that fulfils the grey area between the mobility of a tablet and the functionality of an Ultrabook. This device, although small in terms of market share, will be a high value market segment targeting an affluent demographic.

Tablets, Phablets, Hybrids & eReaders IFxl 2014-2018
Customers can also purchase an Interactive Forecast Excel with additional data and forecasts. The IFxl contains 60 tables and over 4,000 Data Points, providing additional market data and country level breakdowns for the following key markets: Canada, China, Germany Japan, South Korea, UK and US.

 

Table of Contents

Executive Summary
1. Post-Legacy Devices

1.1 Beyond Desktop
Figure 1.1: Selection of Connected Devices Including the Post-Legacy Device Ecosystem-Connectivity and Portability
1.1.1 The Tablet
Figure 1.2 Key Adopted Functionalities of the Tablet
i. Juniper’s Definition of Tablet
Figure 1.3 Selection of Tablets Released 2012-2013
1.1.2 Hybrids
i. Razer Edge Tablet
Figure 1.4: Razer Games Tablet’s 3 Operating Modes
ii Surface Pro 2
Figure 1.5: The Surface Pro 2 with Optional Keyboard Attached
iii. ASUS Transformer
Figure 1.6: ASUS Transformer Demonstrating its Ability of the Device to Change Functions
iv. Convertible Notebooks
Figure 1.7: Examples of Convertible Notebooks
1.1.3 Phablets
i. Smartphone Ancestor
Figure 1.8: Selection of Ultra-Premium Smartphones ($600 and above)
ii. Phablet Defined
Figure 1.9: Selection of Phablet Devices
iii. Unwitting Parentage
1.1.4 eReader
Figure 1.10: Selection of eReader Devices
i. Case Study: Barnes & Noble NOOK
Figure 1.11: The NOOK HD+, a Table Device from Barnes & Noble
1.1.5 Ultrabook
Table 1.1: Intel’s Ultrabook Specification
Figure 1.12: Selection of Ultrabooks
i. Case Study: MacBook Air
Figure 1.13: The 2013 MacBook 11” and 13” Models
a. Price Elasticity of Demand and the Ultrabook
Figure 1.14: Graphical Representations of the Approximate Price Elasticity of Demand for Samsung and Apple Consumer Demographics
1.2 Phablet and Hybrid Heritage
Figure 1.15: Representation of the 5 Main Devices in the Post-Legacy Ecosystem
1.2.1 Ethical Demographic
i. Case Study: Fair Phone

2. Retail Strategies

2.1 Post-Legacy Value Chain
Figure 2.1: Tablet, Hybrid and Phablet Value Chain
Figure 2.2: Average eReader Value Chain
2.2 Strategic Assessment of The Post‑Legacy Value Chain Players
2.2.1 Mobile Network Operators
i. Multi-Device Plans
2.2.2 Retailers
i. Case Study: Tesco Hudl
Figure 2.3: The Tesco Hudl Tablet
2.2.3 Device Vendors
i. Case Study: Karbonn A30
Figure 2.4: The Karbonn A30 phablet
2.2.4 Hardware Vendors and OS Developers
i. Full Players
Figure 2.5: Examples of Full Players in Both the Hardware Vendor and Software Development Markets
ii. Partial Players
Figure 2.6: Examples of Partial Players
iii. Ad Hoc Players
2.3 Cannibalisation, Symbiosis or Convergence?
2.3.1. Cannibalisation Indicators
i. Price Cuts
a. Case Study: Amazon Kindle
Figure 2.7: Amazon Kindle Price Decline, 2007-2012
ii. Vendor Strategy
a. Case Study: Kindle App
iii. Rise of the Phablet
2.3.2. Symbiosis Indicators
i. Niche is Nice
Figure 2.8: US Ownership of Tablet and eReader Devices Split by Age Group
a. Case Study: Synaptics
Figure 2.9: Example of Text Wrapping on the Sensa
ii. E is for Education
a. Case Study: Aakash/UbiSlateTablets
Figure 2.10: Example of UbiSlate Tablet
2.3.3. Convergence Indicators
i. Kindle Fire and NOOK HD
2.4 Multi-Device Affordability and the Phablet
Figure 2.11: GDP Per Capita (PPP) ($) Versus the Proportion (%) of GDP Per Capita (PPP) Sacrificed for Both the Premium and Economy Goods
Table 2.1: The Items that Comprise the Premium Goods with their Pricing
Table 2.2: The Items that Comprise the Economy Goods with Their Pricing
2.4.1 Price Frontier
i. Case Study: Avoca 7
Figure 2.12: The Avoca 7
ii. Case Study: Lumia 1320
Figure 2.13: Nokia Lumia 1320
2.5. Connectivity and Income Stagnation
2.5.1. Case Study: AT&T
Table 2.3: AT&T Revenue ($m) from Wireline and Wireless Business Segments Split by Source Q2 2011 to Q2 2013
Table 2.4: AT&T Revenue (%) from Wireline and Wireless Business Segments Split by Source Q2 2011 to Q2 2013
Table 2.5: A Selection of AT&T Price Tariffs ($) From Early October 2013

3. Hardware and Software Trends

3.1 Tablets
3.1.1 CPU
i. Processor Clock Speed
Figure 3.1 & Table 3.1: Selected Tablet Models Split by CPU Speed (GHz)
ii. Cores
Figure 3.2 & Table 3.2: Selected Tablet Models Split by Number of Cores
iii. Case Study: ARM Holdings
3.1.2 Flash Memory
Figure 3.3 & Table 3.3: Selected Tablet Models Split by Flash Memory Installed on Largest Model
i. Flash Memory and Expansion Cards
3.1.3 Camera
Figure 3.4 & Table 3.4: Selected Tablet Models Split by Primary Camera MP
i. Camera and AR
a. Case Study: Structure 3D Scanner
Figure 3.5: A Screenshot of the Structure Scanner’s Promotional Video
3.1.4 Connectivity
Figure 3.6 &Table 3.5: Selected Tablet Models Split by Inclusion of Cellular Connectivity
3.1.5 OS (Operating System)
Figure 3.7 & Table 3.6: Selected Tablet Models Split by OS
i. Case Study: Tizen
Figure 3.8: The Tizen Tablet
3.1.6 Display
Figure 3.9: Example of 7 Inch and 10 Inch Tablets
Figure 3.10 & Table 3.7: Selected Tablet Models Split by Display Category
i. Touchscreen
Figure 3.11: Resistive Touchscreen Technology
Figure 3.12: Capacitive Touchscreen Technology
ii. Retina Like Displays
Figure 3.13 & Table 3.8: Selected Tablet Models Split by Whether the Display Could be Considered Retina at 33cm from the Users Eyes
3.2 Phablets
3.2.1 CPU
i. Processor Clock Speed
Figure 3.14 & Table 3.9: Selected Phablet Models Split by CPU Speed (GHz)
ii. Cores
Figure 3.15 & Table 3.10: Selected Phablet Models Split by Number of Cores
iii. Case Study: Qualcomm
3.2.2 Flash Memory
Figure 3.16 & Table 3.11: Selected Phablet Models Split by Flash Memory Installed on Largest Model
3.2.3 Camera
Figure 3.17 & Table 3.12: Selected Tablet Models Split by Primary Camera MP
i. Case Study: Oppo N1
Figure 3.18: The Oppo N1 with Camera Module Facing Forward
3.3.4 OS
Figure 3.19 & Table 3.13: Selected Tablet Models Split by OS
3.3.5 Display
i. Retina Like Displays
Figure 3.20 & Table 3.14: Selected Tablet Models Split by Whether the Display Could be Considered Retina at 30.5cm from the Users Eyes
3.3 Smartphone Comparison
3.3.1 CPU
i. Processor Clock Speed
Figure 3.21 & Table 3.15: Selected Smartphone Models Split by CPU Speed (GHz)
ii. Cores
Figure 3.22 & Table 3.16: Selected Smartphone Models Split by Number of Cores
Table 3.16: Selected Smartphone Models Split by Number of Cores
iii. Case Study: Intel
3.3.2. Flash Memory
Figure 3.23 & Table 3.17: Selected Smartphone Models Split by Flash Memory Installed on Largest Model
3.3.3 Camera
Figure 3.24 & Table 3.18: Selected Smartphone Models Split by Primary Camera MP
Table 3.18: Selected Smartphone Models Split by Primary Camera MP
i. Case Study Nokia 1020
Figure 3.25: Nokia Lumia 1020
3.3.4 OS
Figure 3.26 & Table 3.19: Selected Smartphone Models Split by OS
3.3.5 Display
Figure 3.27 & Table 3.20: Selected Smartphone Models Split by Display Size Category
i. Retina Like Displays
Figure 3.28 & Table 3.21: Selected Smartphone Models Split by Whether the Display Could be Considered Retina at 28cm from the User’s Eyes
3.4 eReader
3.4.1 Display Technology
Figure 3.29: Electronic Ink vs LCD
i. Case Study: E Ink
a: Yota Phone
Figure 3.30: Yota Phone’s E Ink Display
3.4.2 Display Size
Figure 3.31 & Table 3.22: Display Size of Selected Vendor Models
3.4.3 Battery Life
Figure 3.32 & Table 3.23: Battery Life of Selected Vendor Models
3.4.4 Cellular Connectivity
Figure 3.33 & Table 3.24: Cellular Connectivity of Selected Vendor Models

4. Forecast Methodology

4.1 Introduction
4.2 Methodology
Figure 4.1 Forecast Methodology Showing Order of Forecasts and Assumptions
4.2.1 Hybrid and Phablet Shipment Methodology
Figure 4.2: Hybrid Device Methodology

5. Tablet Market Forecasts

5.1 Global Shipments
Figure 5.1 & Table 5.1: Global Tablet Shipments (m) Split by 8 Key Regions 2013-2018
5.2 Global Installed Base
Figure 5.2 & Table 5.2: Global Tablet Installed Base (m) Split by 8 Key Regions 2013-2018
5.3 Tablet Vendor Forecasts
Figure 5.3 & Table 5.3: Global Tablet Shipments (m) Split by Vendor 2013-2018
5.4 Market Concentration
Table 5.4: HHI of the Global Tablet Vendor Market 2013-2018
5.5 Global OS Shipments
5.5.1 Standard Scenario
Figure 5.4 & Table 5.5: Global Tablet Shipments (m) Split by Operating System Standard Scenario 2013-2018
5.5.2 High Uptake Scenario
Figure 5.5 & Table 5.6: Global Tablet Shipments (m) Split by Operating System High Uptake Scenario 2013-2018
5.5.3 Low Uptake Scenario
Figure 5.6 & Table 5.7: Global Tablet Shipments (m) Split by Operating System Low Uptake Scenario 2013-2018
5.6 Tablet Average Selling Price
Figure 5.7 & Table 5.8: Average Tablet ASP ($) Split by 8 Key Regions 2013-2018
5.7 Tablet Market Value
Figure 5.8 & Table 5.9: Tablet Total Market Value ($m) Split by 8 Key Regions
5.8 Tablet Display Size
5.8.1 7 Inch Display Tablet
Figure 5.9 & Table 5.10: Global Tablet Shipments (m) with a Display of 7-8 Inches Split by 8 Key Regions 2013-2018
5.8.2 10 Inch Display Tablets
Figure 5.10 & Table 5.11: Global Tablet Shipments (m) with a Display of 8.1 Inches and Above Split by 8 Key Regions 2013-2018
5.9 Tablet Cellular Connectivity
Figure 5.11 & Table 5.12: Tablet Shipments (m) with Cellular Connectivity Split by 8 Key Regions 2013-2018

6. Phablet Market Forecasts

6.1 Global Shipments
Figure 6.1 & Table 6.1: Global Phablet Shipments (m) Split by 8 Key Regions 2013-2018
6.2 Global Installed Base
Figure 6.2 & Table 6.2: Global Phablet Installed Base (m) Split by 8 Key Regions 2013-2018
6.3 Phablet Vendor Forecasts
Figure 6.3 & Table 6.3: Phablet Vendor Global Shipments (m) 2013-2018
6.4 Market Concentration
Table 6.4: HHI of the Global Phablet Vendor Market 2013-2018
6.5 Global OS Shipments
Figure 6.4 & Table 6.5: Global Phablet OS Shipments (m) 2013-2018
6.6 Phablet Average Selling Price
Figure 6.5 & Table 6.6: Phablet Average Selling Price Split by 8 Key Regions 2013-2018
6.7 Phablet Market Value
Figure 6.6 & Table 6.7: Phablet Market Value ($m) Split by 8 Key Regions 2013-2018

7. eReader Market Forecasts

7.1 Global Shipments
Figure 7.1 & Table 7.1: Global eReader Shipments (m) Split by 8 Key Regions 2013-2018
7.2 Global Installed Base
Figure 7.2 & Table 7.2: Global eReader Installed Base (m) Split by 8 Key Regions 2013-2018
7.3 eReader Vendor Shipments
Figure 7.3 & Table 7.3: eReader Global Vendor Shipments (m) 2013-2018
7.4 eReader Average Selling Price
Figure 7.4 & Tablet 7.4: eReader Average Selling Price ($) Split by 8 Key Regions 2013-2018
7.5 Total Market Value
Figure 7.5 & Table 7.5: eReader Total Market Value ($m) Split by 8 Key Regions 2013-2018
7.6 Connectivity
Figure 7.6 & Table 7.6: Shipments (m) of eReaders that are 3G/4G Enabled Split by 8 Key Regions 2013-2018

8. Hybrid Market Forecasts

8.1 Global Shipments
Figure 8.1 & Table 8.1: Global Hybrid Shipments (m) Split by 8 Key Regions 2013-2018
8.2 Global Installed Base
Figure 8.2 & Table 8.2: Global Hybrid Installed Base (m) Split by 8 Key Regions 2013-2018
8.3 Hybrid Average Selling Price
Figure 8.3 & Table 8.3: Hybrid ASP ($) Split by 8 Key Regions 2013-2018
8.4 Hybrid Market Value
Figure 8.4 & Table 8.4: Hybrid Market Value ($m) Split by 8 Key Regions 2013-2018

9. Vendor Analysis

9.1 Vendor Matrix
9.1.1 Vendor Assessment Criteria
Table 9.1: Vendor Capability Assessment Criteria
9.1.2 Limitations and Interpretation
9.1.3 New Positioning Matrix Results
Figure 9.1: Selected Global Tablet, Phablet, Ultrabook Vendors Positioning Matrix
9.1.4 Vendors Groupings
i. Summary
ii. On Track Vendors
iii. Vendors Exceeding Expectations
iv. Vendors with Further Potential
9.1.5 Strategy Conclusions
9.2 Selected Vendor Profiles
9.2.1 Acer
Figure 9.2 & Table 9.2: Acer Total Annual Revenue ($m) FY-2006 to FY-2012
Figure 9.3 & Table 9.3: Geographic Source of Acer Revenue 2011 and 2012
Figure 9.4: Proportion of Acer Revenue (%) Obtained from the Selling of PC/Tablet Devices 2012
Table 9.4: Proportion of Acer Revenue (%) Obtained from the Selling of PC/Tablet Devices 2011‑2012
9.2.2 ASUS
Figure 9.5 & Table 9.5: ASUS Total Revenue ($m) 2010-2012
Figure 9.6 & Table 9.6: ASUS Total Revenue ($m) Split by Regional Segment 2012-2013
9.2.3 Apple
Figure 9.7 & Table 9.7: Comparison of iPad Revenue ($m) and All Other Revenue ($m) 2010-2013
Figure 9.8 & Table 9.8: Apple’s Total Annual Revenue Spilt by Operating Segment 2010-2013
Figure 9.9 & Table 9.9: Apple’s Quarterly iPad Shipments (‘000), Total Revenue ($m) and iPad Wholesale ASP ($) Spilt by Financial Quarter 2010 (Q3-4)-2013
Table 9.10: Key Technical Specifications of iPad Models
9.2.4 Dell
Figure 9.10 & Table 9.11: Dell Net Annual Revenue ($m) 2006-2012
Figure 9.11 & Table 9.12: Dell Total Net Revenue ($m) Split by Segment 2008-2012
9.2.5 Lenovo
Figure 9.12 & Table 9.13: Lenovo Group Total Revenue ($m) 2010-2013
Figure 9.13 & Table 9.14: Lenovo Groups Total Revenue (%) Split by Regional Segment 2012-2013
Figure 9.14 & Table 9.15: Lenovo Group Total Revenue Source (%) 2010-2013
9.2.6 Nokia
Figure 9.15 & Table 9.16: Nokia's Total Revenue ($m) Spilt by Source 2009-2012
Table 9.16 Nokia's Total Revenue ($m) Spilt by Source 2009-2012
Figure 9.16: Nokia's Total Revenue ($m) Split by Regions 2009-2012
Table 9.17: Nokia's Total Revenue ($m) Split by Regions & Devices 2009-2012
Figure 9.17 & Table 9.18: Nokia's Total Revenue ($m) and Total Device Revenue ($m) with Smartphones as a Percentage of Both, Spilt by Financial Year (2009-2012)
Figure 9.18: Nokia's Shipments (m) of Smartphones and Non-Smartphones vs Smartphone and Non‑Smartphone ASP ($) 2009-2012
9.2.7 Samsung
Figure 9.19 & Table 9.19: Samsung’s Revenue ($m) Split by Source and Mobile Revenue as a Proportion of Total Revenue 2009-Q1 2013
Figure 9.20: Samsung’s Estimated Revenue (%) Split by 8 Key Regions 2012
9.2.8 Sony
Figure 9.21 & Table 9.22: Sony’s Total Revenue ($m) 2009-2013
Table 9.23: Selection of Sony Products with Specification

Companies Referenced

Interviewed: ARM, Fair Phone, Intel, Layar, Qualcomm, Sony, Synaptics.

Profiled: Acer, Apple, ASUS, Dell, Lenovo, Nokia, Samsung, Sony.

Case Studied: Amazon, ARM, AT&T, Barnes & Noble, Carphone Warehouse, Datawind, E Ink, Intel, Karbonn, Microsoft, Nokia, Occipital, Oppo Electronics, Qualcomm, Razer, Samsung, Tesco.

Mentioned: Alienware, Archos, Argos, Bang & Olufsen, BlackBerry, Carrefour, Compal, Deloitte, Digibras, eMachines, Ericsson, Flipkart.com, Forbes, Foxconn, Freescale Semiconductor, Gateway, Google, Hanvon, Hong Kong Stock Exchange, HP, HTC, Huawei, IBM, IT News, lekiosk, LG, LoveFilm, London Stock Exchange, Marvel Semiconductor, MediaTek, Medion AG, Micromax, MIT, NASDAQ, NEC, Netflix, NVIDIA, OHA (Open Handset Alliance), Onda, Intex, Packard Bell, PC Pro, Pegatron, Pew Research Center, PrimeSense, Prime View International, SED International, SiPix, Stuff, telecomcircle.com, Texas Instruments, The Waag, Taiwan Stock Exchange, Unihan Corporation, Walmart, World Bank.

Extra Info

‡8 Key Regions include: North America; Latin America; Western Europe; Central & Eastern Europe; Far East & China; Indian Subcontinent; Rest of Asia Pacific and Africa & Middle East.

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Key Questions

•    How could the Tablet and Ultrabook markets merge into a new Hybrid category?
•    What will be the market size for Tablet and Hybrid devices?
•    Is the Phablet here for the long term or just a passing phase or a niche device?
•    Will the eReader become insignificant as devices such as the Tablet and Phablet win a place in the consumers ecosystem?
•    How will these ecosystems interact with each other - conflict, symbioses or cannibalisation?
•    Which regions offer the highest value opportunities for vendors going forward?
•    How will competition between vendors concentrate in these markets?

Any Questions about this report please contact us.

 

Related Reports:

Tablets, Phablets, Hybrids & eReaders IFxl 2014-2018

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