The NFC Mobile Payments Market Update Briefing

Overview

This executive briefing provides an extensive analysis of the evolving NFC Mobile Payments market segments, highlighting the trends, drivers and constraints within the ecosystem. Juniper Research believes that the mobile device has a central role to play as customers shop at supermarkets, stores and other retail ‘bricks and mortar’ locations. The explosion of smartphones, the growth of the mobile web, the availability of high-speed mobile broadband networks, and the ever-growing usage of SMS are all offering retailers, brands and merchants new opportunities to communicate with customers and potential customers, and to offer the ability for them to shop by mobile.

Table of Contents 

1. Introduction

Figure 1: The Mobile Device in the Retail Customer Journey

2. Trends, Drivers & Constraints

Figure 2: NFC Payment Trends, Drivers & Constraints

3. Driving NFC Retail Growth

3.1 Increased Competition

3.2 Positive Trial & Commercial Service Feedback

3.3 MNO Investment

3.4 NFC Support Initiatives

4. The NFC Business Model

4.1 Consortia Status

i. “Single Player” Consortia

ii. Two Party Consortia

iii. MNO-led Consortia

iv. “Integrated” Consortia

v. Conclusion

5. Forecast Revision

6. The NFC Retail Payments Market

7. Selected Strategic Recommendations

Extra Info

‡ 8 key regions includes:

North America, Latin America, Western Europe, Central & Eastern Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East.