The Mobile Augmented Reality Briefing 2012-2017 | | Research | Statistics | Market research
RSS
Translate this page

Google translations are offered as a guide only and should not be relied upon to make a purchasing decision.

All published materials from Juniper Research are available in English only.

Skip to content

The Mobile Augmented Reality Briefing 2012-2017

The Mobile Augmented Reality Briefing 2012-2017

Publisher: Juniper Research
Date Published: 01/09/2012
Category: Mobile Content & Applications
No of Pages: 14
Coverage: Global ~ 8 Key Regions
 

Overview

This executive briefing examines the technologies used to give AR experiences and what has driven, and is driving, the growth of AR. The briefing also examines changing business models within the AR industry and which factors will constrain growth in the market. This briefing also gives a forecast for total revenues generated by the mobile AR industry over the next five years.

The Mobile Augmented Reality Briefing
1. Introduction 2
2. Defining Mobile Augmented Reality 3
Figure 1: Defining Augmented Reality 3
3. Enabling Technologies 3
3.1 QR Codes/AR Markers 3
3.2 Image Recognition/Markerless Tracking 4
4. Key Drivers for Mobile Augmented Reality 4
Table 1: Key Drivers for Mobile Augmented Reality 4
5. Barriers to Deployment 5
Figure 2: Barriers to Mobile Augmented Reality Deployment 5
5.1 Consumer Awareness 5
5.2 Meeting Expectations 5
5.3 Offering Value to the Consumer 5
5.4 Legal Barriers 6
i. Safety 6
ii. Privacy 6
iii. Libel and Obscenity 6
6. Evolution of Mobile Augmented Reality Business Models 6
6.1 Increased Focus on Verticals 6
6.2 From App to SDK 7
6.3 Extending Existing Products 7
7. Total Market for Mobile Augmented Reality 7
Figure 3: Total Mobile AR Revenues ($m) on Mobile Devices Split by Category 2012 – 2017 7
Table 2: Total Mobile AR Revenues ($m) on Mobile Devices Split by Category 2012 – 2017 8
Order the Full Report 8
Juniper Research Limited 9

 

Extra Info

‡ 8 key regions includes:

North America, Latin America, Western Europe, Central & Eastern Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East.

Prices

Please note: This product is not available to be purchased individually, or it may have been superceded.
Please see: Mobile Augmented Reality Smartphones, Tablets and Smart Glasses 2013-2018

Login

Search In Report

You can now search within each of our reports to find out whether a specific keyword is mentioned in the report.

Simply type a keyword or key phrase into the search field above and click 'GO'.

Any Questions about this report please contact us.

 

Related Reports:

Mobile Augmented Reality., Mobile Augmented Reality Excel 2012-2017

Related Categories: Mobile Content & Applications

* Euro and US$ prices are for guidance only. The exact price charged will depend upon your bank exchange rate (to the £) prevailing on the day of order processing.