Mobile Search & Discovery Excel: Web, Local, AR & Discovery Markets 2012-2017

Overview

With 112 tables, containing more than 9,228 unique data points, the Excel provides global, regional and selected country-level market estimates for the year 2012 and five-year forecasts for the installed base devices (mass market handset, smartphone and tablet), adoption, number of users, average usage per user (searches, downloads or sessions), total usage, and for ad-funded business models: clickthrough rates, total clickthroughs, cost per click rates and ad spend; and for pay-per-download business models: average price and revenue – for each market.

Forecasts are provided both on a global basis and by the following category splits:
· Segment: web search, local search apps, AR search apps & discovery apps
· Device: mass market Handset (web search only), smartphone (all markets) & tablet (local search apps and discovery apps only)
· Business Model: Ad-Funded (all markets), Pay-per-Download (local search apps, AR search apps and discovery apps)
· Region: North America, Latin America, Western Europe, Central & Eastern Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
· Country: US, Canada, the UK and Rest of Western Europe
With forecasts definitions and methodology and an interactive menu, this well-presented Excel workbook enables users to easily navigate and understand this detailed view of the market.