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Mobile Gambling

Mobile Gambling

Casinos, Lotteries & Betting 2013-2018

Publisher: Juniper Research
Date Published: 04/12/2013
Category: Mobile Content & Applications
No of Pages: 155
Coverage: Global ~ 8 key regions
 

Overview

•    Industry Benchmark Forecasts
•    Legislative Environments Assessed
•    Market Prospects Analysed

This 8th edition of Juniper Research’s industry-leading report provides the reader with an in-depth analysis of the mobile gambling arena covering the trends, challenges and opportunities across this fast-growing sector. With extensive analysis of the legislative changes at state, national and international level, assessing the relative opportunities for service deployment and monetisation, it provides an essential guide for both current and prospective gambling service providers. Readers can also benefit from the accompanying Mobile Gambling IFxl 2013-2018.

Key Features of the Report

Enhancing the Mobile Strategy
The report delivers a thorough evaluation of the key challenges and decisions facing gambling operators, including:
•    Transitioning Mobile from Retentive to  Acquisitive Channel
•    Native App, HTML5 Solution, or Both?
•    Mobile Payment Opportunities and Hurdles
Expert analysis is backed up by interviews with leading players across the mobile gambling value chain, including Unibet, Williams Interactive and Mobenga. It also includes a series of strategic recommendations designed to enable service providers to maximise their opportunity in this fast evolving market.

Comprehensive Market Forecasts
For almost ten years, Juniper Research has delivered the benchmark forecasts on the mobile gambling industry. These revised and expanded five-year forecasts project key metrics such as:
•    User Numbers by channel and platform
•    Average Monthly Wagers
•    Total Annual Wagers
•    Annual Gross Win

Within the report, these forecasts are split by device type (handset/tablet/total), by gambling sector (casino, lottery, betting and exchange betting) and by 8 key regions. The report features 61 forecast tables and 58 pages of forecasts and forecast analysis. These forecasts are backed up by an assessment of how regulatory developments at state, national and international levels will impact upon the mobile gambling industry.

The accompanying Mobile Gambling IFxl 2013-2018 offers additional layers of granularity, including country level forecasts for the US, Canada, France, Italy, the UK, China and Japan. It also splits handsets into smartphones and featurephones, and includes more than 120 tables and 13,100 data points.

Table of Contents

Executive Summary
1. Gambling: The Continued Ascent of Mobile

1.1 Introduction
1.2.1 Types of Mobile Gambling
i. Casino Style Gambling
Table 1.1: Casino Games which are Popular with Online and Mobile Gamblers
Figure 1.1: Screenshots from the William Hill Casino Club App
ii. Lotteries
iii. Sports Betting
iv. Betting Exchanges
1.2.2 The Demographics of Mobile Gamblers
1.3 Market Drivers
Figure 1.2: Established and Emerging Mobile Gambling Drivers
1.3.1 Established Drivers
i. Convenience
ii. Privacy
iii. Ubiquity
1.3.2 Emerging Drivers
i. Growth of Mobile Internet Usage
ii. Mobile as the Second Screen
Figure 1.3: Paddy Power Premier League App – TV Bet Feature
iii. The Desktop Space is Crowded
iv. The Rise in Social Casino-Style Games
Table 1.2: Casino-Style Games which are in the App Store’s US Top Grossing Chart as of October 2013
a. Zynga’s Foray into Real Money Gambling in the US
Figure 1.4: The ZyngaPlusPoker Mobile App

2. Maximising mGamblingâs Prospects

2.1 Extending Strategies to Mobile
Figure 2.1 & Table 2.1: Ladbrokes Mobile Net Revenue (£m) and Mobile Revenue as a % of Digital Net Revenue (%) 2009-2012
2.1.1 Mobile Customers: The Shift to Acquisition
2.1.2 Mobiles Change the In-Casino Experience
i. Case Study: Bally’s Technologies’ Casino Concierge Apps
2.2 Building a Mobile Solution
Figure 2.2: Installed base of Smartphones and Tablets (m) Split by Device 2013-2018
2.2.1 Native or Browser: The HTML5 Question
Figure 2.3: The Advantages of HTML5 Apps versus Native Apps
i. The Advantages of HTML5
Table 2.2: Stances on Mobile Gambling Taken by the Leading App Stores, October 2013
Figure 2.4: Number of Mobile Internet Users (m) Split by 8 Key Regions 2013-2018
ii. The Advantages of a Native Approach
Figure 2.5: The Betfair Exchange Mobile Site
iii. Hybrid Apps: The Best of Both Worlds?
iv. The Facebook Alternative
2.2.2 Geo-Location: The International Question
i. The Hidden Opportunity: Marketing
2.2.2 B2B or D2C: The Development Question
Figure 2.6: Routes to Market for Mobile Gambling Operators
i. B2B
ii. D2C
2.2.3 The Marketing Question
2.3 Mobile Payments: Hurdles and Opportunities
2.3.1 Hurdles
a. Case Study: Skrill
2.3.2 Payments: Optimisation and Opportunities
Figure 2.7: The NFC Consumer Journey
Figure 2.8: Ladbrokes Shops Age Profile (%) 2006-2013

3. Opportunities & Regulation at a Regional Level

3.1 Overview
3.2 North America
3.2.1 The US
i. Past Regulation
ii. Recent Developments
Table 3.1: A Heatmap of the Legislative Environment in Selected US States, 2013
a. Nevada
b. Delaware
c. New Jersey
d. Other States
3.3 Latin America
i. Future Prospects
3.4 Western Europe
3.4.1 Heatmap
Table 3.2: A Heatmap of the Legislative Environment in Selected European Countries, 2013
3.4.2 UK
i. Gibraltar
ii. Opportunities
3.4.3 Rest of Western Europe
i. Opportunities
a. France
b. Germany
c. Italy
d. Spain
3.5 Central & Eastern Europe
3.6 Far East & China
3.6.1 China
i. Overview
ii. Early Deployments
iii. VODone: The Leading Mobile Lottery
iv. Future Prospects
3.6.2 Japan
Figure 3.1: Japan Horse Racing 2012: Total Wagers ($24.3 billion)
Figure 3.2: Annual Wager on Horse Racing (JPY bn), JRA Events, 1997-2012
i. Future Prospects
3.6.3 South Korea
3.7 Indian Subcontinent
3.8 Rest of Asia Pacific
3.9 Africa & Middle East

4. The Total Market for Mobile Gambling

4.1 Introduction
4.1.1 Quantifying Mobile Gambling: Wagers & Gross Win
4.2 Methodology
Figure 4.1 Mobile Gambling Forecasting Methodology
4.3 The Total Mobile Gambling Market
4.3.1 Mobile Gambling Users
Figure 4.2 & Table 4.1: Total Number of Users Who Gamble on their Mobile Device (m) Split by 8 Key Regions 2013-2018
4.3.2 Mobile Gambling Wagers
Figure 4.3 & Table 4.2: Total Annual Wager on Mobile Gambling Services ($m) Split by 4 Market Segments 2013-2018
Figure 4.4 & Table 4.3: Total Annual Wager on Mobile Gambling Services ($m) Split by 8 Key Regions 2013-2018
4.3.3 Mobile Gambling Gross Win
Figure 4.6 & Table 4.4: Total Gross Win from Mobile Gambling Services ($m) Split by Market Segment 2013-2018
Figure 4.7 & Table 4.5: Total Gross Win from Mobile Gambling Services ($m) Split by 8 Key Regions 2013-2018

5. Mobile Casinos

5.1 Market Dynamics, Key Players & Trends
5.1.1 Drivers and Trends for Mobile Casinos
5.1.2 Key Players and Partnerships
5.1.3 Regional Prospects for Mobile Casinos
5.2 Mobile Casino Adoption
5.2.1 Casino Adoption: Handsets
Table 5.1: Percentage of Handset Users who Partake of Casino Services on their Device (%) Split by 8 Key Regions 2013-2018
Figure 5.1 & Table 5.2: Number of Handset Users who Partake of Casino Services on their Device (m) Split by 8 Key Regions 2013-2018
5.2.2 Casino Adoption: Tablets
Table 5.3: Percentage of Tablet Users who Partake of Casino Services on their Device (%) Split by 8 Key Regions 2013-2018
Figure 5.2 & Table 5.4: Number of Tablet Users who Partake of Casino Services on their Device (m) Split by 8 Key Regions 2013-2018
5.2.3 Casino Adoption: All Mobile Devices
Figure 5.3 & Table 5.5: Number of Users Who Partake of Casino Services on their Handset, Tablet or Both (m) Split by 8 Key Regions 2013-2018
5.3 Average Mobile Casino Wager
5.3.1 Casino Wager: Handsets
Table 5.6: Average Monthly Wager per Handset Casino User ($) Split by 8 Key Regions 2013-2018
5.3.2 Casino Wager: Tablets
Table 5.7: Average Monthly Wager per Tablet Casino User ($) Split by 8 Key Regions 2013-2018
5.4 Total Mobile Casino Stakes
5.4.1 Casino Stakes: Handsets
Figure 5.4 & Table 5.8: Total Annual Wager on Handset Casino Services ($m) Split by 8 Key Regions 2013-2018
5.4.2 Casino Stakes: Tablets
Figure 5.5 & Table 5.9: Total Annual Wager on Tablet Casino Services ($m) Split by 8 Key Regions 2013-2018
5.4.3 Casino Stakes: All Mobile Devices
Figure 5.6 & Table 5.10: Total Annual Wager on Mobile Casino Services ($m) Split by 8 Key Regions 2013-2018
5.5 Mobile Casino Gross Win
5.5.1 Casino Gross Win: Handsets
Figure 5.7 & Table 5.11: Total Gross Win on Handset Casino Services ($m) Split by 8 Key Regions 2013-2018
5.5.2 Casino Gross Win: Tablets
Figure 5.8 & Table 5.12: Total Gross Win on Tablet Casino Services ($m) Split by 8 Key Regions 2013-2018
5.5.3 Casino Gross Win: All Mobile Devices
Figure 5.9 & Table 5.13: Total Gross Win on Mobile Casino Services ($m) Split by 8 Key Regions 2013-2018
Figure 5.10 & Table 5.14: Reconciliation of Total Gross Win on Mobile Casino Services ($m) Split by Editions 7 and 8 2013-2018

6. Mobile Lotteries

6.1 Market Dynamics, Key Players & Trends
6.1.1 Drivers and Trends for Mobile Lotteries
Figure 6.1: Instructions on how to Enter the SMS Lottery in South Africa
Figure 6.2: The National Lottery Official App for iPhone
6.1.2 Constraints of Mobile Lotteries
6.1.3 Key Players & Partnerships
6.1.4 Regional Prospects for Mobile Lotteries
6.2 Mobile Lottery Adoption
6.2.1 Lottery Adoption: Handsets
Table 6.1: Percentage of Handset Users who Partake of Lottery Services on their Device (%) Split by 8 Key Regions 2013-2018
Figure 6.3 & Table 6.2: Number of Handset Users who Partake of Lottery Services on their Device (m) Split by 8 Key Regions 2013-2018
6.2.2 Lottery Adoption: Tablets
Table 6.3: Percentage of Tablet Users who Partake of Lottery Services on their Device (%) Split by 8 Key Regions 2013-2018
Figure 6.4 & Table 6.4: Number of Tablet Users who Partake of Lottery Services on their Device (m) Split by 8 Key Regions 2013-2018
6.2.3 Lottery Adoption: All Mobile Devices
Figure 6.5 & Table 6.5: Number of Users Who Partake of Lottery Services on their Handset, Tablet or Both (m) Split by 8 Key Regions 2013-2018
6.3 Average Mobile Lottery Wager
6.3.1 Lottery Wager: Handsets
Table 6.6: Average Monthly Wager per Handset Lottery User ($) Split by 8 Key Regions 2013-2018
6.3.2 Lottery Wager: Tablets
Table 6.7: Average Monthly Wager per Tablet Lottery User ($) Split by 8 Key Regions 2013-2018
6.4 Total Mobile Lottery Stakes
6.4.1 Lottery Stakes: Handsets
Figure 6.6 & Table 6.8: Total Annual Wager on Handset Lottery Services ($m) Split by 8 Key Regions 2013-2018
6.4.2 Lottery Stakes: Tablets
Figure 6.7 & Table 6.9: Total Annual Wager on Tablet Lottery Services ($m) Split by 8 Key Regions 2013-2018
6.4.3 Lottery Stakes: All Mobile Devices
Figure 6.8 & Table 6.10: Total Annual Wager on Mobile Lottery Services ($m) Split by 8 Key Regions 2013-2018
6.5 Mobile Lottery Gross Win
6.5.1 Lottery Gross Win: Handsets
Figure 6.9 & Table 6.11: Total Gross Win on Handset Lottery Services ($m) Split by 8 Key Regions 2013-2018
6.5.2 Lottery Gross Win: Tablets
Figure 6.10 & Table 6.12: Total Gross Win on Tablet Lottery Services ($m) Split by 8 Key Regions 2013-2018
6.5.3 Lottery Gross Win: All Mobile Devices
Figure 6.11 & Table 6.13: Total Gross Win on Mobile Lottery Services ($m) Split by 8 Key Region 2013-2018
Figure 6.12 & Table 6.14: Reconciliation of Total Mobile Lottery Gross Win ($m) From Editions 7 and 8 2013-2018

7. Mobile Betting & Exchange Betting

7.1 Market Dynamics, Key Players and Trends
7.1.1 Drivers and Trends for Mobile Betting & Exchange Betting
Table 7.1: Mobile Revenues as a Proportion of Online Revenues for a Number of Leading Sportsbook Providers, Latest Available Data
7.1.2 Key Players and Partnerships
Figure 7.1: Estimated UK Online Sports Betting Market Share by Revenue (%) Split by Operator, 2012
7.1.3 Regional Prospects for Mobile Betting & Exchange Betting
7.2 Mobile Betting Adoption
7.2.1 Betting Adoption: Handsets
Table 7.2: Percentage of Handset Users who Partake of Betting Services on their Device (%) Split by 8 Key Regions 2013-2018
Figure 7.2 & Table 7.3: Number of Handset Users who Partake of Betting Services on their Device (m) Split by 8 Key Regions 2013-2018
7.2.2 Betting Adoption: Tablets
Table 7.4: Percentage of Tablet Users who Partake of Betting Services on their Device (%) Split by 8 Key Regions 2013-2018
Figure 7.3 & Table 7.5: Number of Tablet Users who Partake of Betting Services on their Device (m) Split by 8 Key Regions 2013-2018
7.2.3 Betting Adoption: All Mobile Devices
Figure 7.4 & Table 7.6: Number of Users Who Partake of Betting Services on their Handset, Tablet or Both (m) Split by 8 Key Regions 2013-2018
7.3 Average Mobile Betting Wager
7.3.1 Betting Wager: Handsets
Table 7.7: Average Monthly Wager per Handset Betting User ($) Split by 8 Key Regions 2013-2018
7.3.2 Betting Wager: Tablets
Table 7.8: Average Monthly Wager per Tablet Betting User ($) Split by 8 Key Regions 2013-2018
7.4 Total Mobile Betting Stakes
7.4.1 Betting Stakes: Handsets
Figure 7.5 & Table 7.9: Total Annual Wager on Handset Betting Services ($m) Split by 8 Key Regions 2013-2018
7.4.2 Betting Stakes: Tablets
Figure 7.6 & Table 7.10: Total Annual Wager on Tablet Betting Services ($m) Split by 8 Key Regions 2013-2018
7.4.3 Betting Stakes: All Mobile Devices
Figure 7.7 & Table 7.11: Total Annual Wager on Mobile Betting Services ($m) Split by 8 Key Regions 2013-2018
7.5 Mobile Betting Gross Win
7.5.1 Betting Gross Win: Handsets
Figure 7.8 & Table 7.12: Total Gross Win on Handset Betting Services ($m) Split by 8 Key Regions 2013-2018
7.5.2 Betting Gross Win: Tablets
Figure 7.9 & Table 7.13: Total Gross Win on Tablet Betting Services: ($m) Split by 8 Key Regions 2013-2018
7.5.3 Betting Gross Win: All Mobile Devices
Figure 7.10 & Table 7.14: Total Gross Win on Mobile Betting Services ($m) Split by 8 Key Regions 2013-2018
7.6 Mobile Exchange Betting Adoption
7.6.1 Exchange Betting Adoption: Smartphones
Table 7.15: Percentage of Smartphone Users who Partake of Exchange Betting Services on their Device (%) Split by 4 Key Regions 2013-2018
Figure 7.11 & Table 7.6: Number of Smartphone Users who Partake of Exchange Betting Services on their Device (m) Split by 4 Key Regions 2013-2018
7.6.2 Exchange Betting Adoption: Tablets
Table 7.17: Percentage of Tablet Users who Partake of Exchange Betting Services on their Device (%) Split by 4 Key Regions 2013-2018
Figure 7.12 & Table 7.18: Number of Tablet Users who Partake of Exchange Betting Services on their Device (m) Split by 4 Key Regions 2013-2018
7.6.3 Exchange Betting Adoption: All Mobile Devices
Figure 7.13 & Table 7.19: Number of Users Who Partake of Exchange Betting Services on their Smartphone, Tablet or Both (m) Split by 4 Key Regions 2013-2018
7.7 Average Monthly Exchange Betting Wager
Table 7.20: Average Monthly Wager per Smartphone & Tablet Exchange Betting User ($) Split by 4 Key Regions 2013-2018
7.8 Total Mobile Exchange Betting Stakes
7.8.1 Exchange Betting Stakes: Smartphones
Figure 7.14 & Table 7.21: Total Annual Wager on Smartphone Exchange Betting Services ($m) Split by 4 Key Regions 2013-2018
7.8.2 Exchange Betting Stakes: Tablets
Figure 7.15 & Table 7.22: Total Annual Wager on Tablet Exchange Betting Services ($m) Split by 4 Key Regions 2013-2018
7.8.3 Exchange Betting: All Mobile Devices
Figure 7.16 & Table 7.23: Total Annual Wager on Mobile Exchange Betting Services ($m) Split by 4 Key Regions 2013-2018
7.9 Mobile Exchange Betting Gross Win
7.9.1 Exchange Betting Gross Win: Smartphones
Figure 7.17 & Table 7.24: Total Gross Win on Smartphone Exchange Betting Services ($m) Split by 4 Key Regions 2013-2018
7.9.2 Exchange Betting Gross Win: Tablets
Figure 7.18 & Table 7.25: Total Gross Win on Tablet Exchange Betting Services ($m) Split by 4 Key Regions 2013-2018
7.9.3 Exchange Betting Gross Win: All Mobile Devices
Figure 7.19 & Table 7.26: Total Gross Win on Mobile Exchange Betting Services ($m) Split by 4 Key Regions 2013-2018
7.10 Mobile Betting and Mobile Exchange Betting Gross Win
Figure 7.20 & Table 7.27: Total Gross Win on Mobile Betting and Exchange Betting Services ($m) Split by 8 Key Regions 2013-2018
Figure 7.21 & Table 7.28: Reconciliation of Total Gross Win on Mobile Betting and Exchange Betting Services ($m) Split by Editions 7 and 8 2013-2018

8. The Competitive Landscape

8.1 Gambling Operator Landscape
8.2 Gambling Operator Analysis
8.2.1 Vendor Assessment Criteria
Table 8.1: Vendor Capability Assessment Factors
8.2.2 Limitations and Interpretation
8.2.3 Gambling Operator Matrix Positioning - 2013
Figure 8.1: Global Mobile Gambling Vendor Positioning Matrix 2013
i. Summary
ii. On Track Vendors
iii. Vendors Exceeding Expectations
iv. Vendors with Further Potential
8.3 Gambling Operator Profiles
8.3.1 Betfair
Table 8.1: Betfair Revenues (£m) Split by Business Segment, 2008-2014
Figure 8.1: The Betfair Sports Betting App
8.3.2 bwin.party
Table 8.2: bwin.party Revenues (€m) Split by Business Segment, 2010-2013
Figure 8.2: bwin.party Net Gaming Revenue Split by Country 2012
8.3.3 Ladbrokes
Table 8.3: Ladbrokes Digital Revenues (£m) Split by Business Segment, 2008-2013
8.3.4 Paddy Power
Table 8.4: Paddy Power’s Online Revenues (€m) Split by Business Segment, 2008-2013
Figure 8.3: The Paddy Power Vegas App on iOS
8.3.5 Probability
Table 8.5: Probability PLC’s FY End Revenue (£m) 2008-2013
8.3.6 Unibet
Table 8.6: Unibet Gross Winnings Revenue (£m) Split by Business Segment 20xx-2013
Figure 8.4: The Maria App on iOS
8.3.7 William Hill
Table 8.7: William Hill’s Net Revenue (£m) 2008-2012
8.3.8 888 Holdings
Table 8.8: 888 Holdings Online B2C Revenue ($m) Split by Business Segment 2008-2013

Companies Referenced

Interviewed: Bally Technologies, Greentube, Joingo, Mobenga, Plumbee, Sencha, Svenska Spel, Unibet, Williams Interactive,

Profiled: 888 Holdings, Betfair, bwin.party, Ladbrokes, Paddy Power, Probability PLC, Unibet, William Hill.

Case Studied: Bally Technologies, Skrill, VODone, Zynga.

Mentioned: 32Red, 500.com, AAMS (Amministrazione Autonoma dei Monopoli di Stado), Adobe, AGA (American Gaming Association), Aktel, All American Poker Network, AllAfrica, Amaya, Amazon, American Wagering Inc, Apple, ARJEL (Autorité de Régulation des Jeux En Ligne), Association of Licensed Telecoms Operators, AT&T, Avenue Capital Group, Barclays, Beijing Caiwang Bohui Technology Company Limited, Belcasinos, Bet24, Bet365, Betandwin, Betchoice, BetClic, Betdaq, BlackBerry, Blue Square, Bluefin Labs, Boku, Boyd, Brandywine Booking LLC, BrightAl, CAIXA, Camelot, Cantor Gaming, Carmen Media Group, Cayetano, China Mobile, China Unicom Guangdong, Chinasatcom, CIE (Caesars Interactive Entertainment), Cmedia, Cogetech, Crown Limited, Danske Licens Spil, De Lotto, Delaware State Lottery, Deutsche Telekom, Doubledown Interactive, Dragon Joyce Group, EasyOdds.com, Egasa Group, EGBA (European Gaming and Betting Association), Entraction, Essel (Zee) Group, EuroMillions, EurosportBet, Facebook, Financial Times, First Cagayan Leisure and Resort Corporation, France Pari, Fun88, Gala Coral Group, Gambling Commission, Gambling Review Commission, Gamesys, Gaming Investments Pty Ltd, GBGC (Global Betting and Gaming Consultants), Genaysys, GeoComply, GetJar, Global Betting Exchange Alderney Limited, Golden Nugget, Google, Groupe Partouche, Guangdong Kingold Telecommunications, Health Lottery, Heilongjiang Welfare Lottery Center, Hong Kong Jockey Club, HTC, IDDAA, IGT, Intralot, Japan Racing Association, JCM Global, Lawn Tennis Association, Lenovo, LG, LinkedIn, Locaid, Locus Gaming, Longcheer, Lottery 365, MacroView Labs, MagicPlan, Managed Gaming Solutions, Mecca Bingo, Mediaset España, Mega Millions, Merge Network, Mfuse, MGM, Microgame France, Microgaming, Milenium, mkodo, Mobisky, Mohegan Sun, MotoGP, Mozilla, Mr Bookmaker, My Lotto Mobile, Napoleon Games, National Gambling Board, National Gambling Office, Nektan, Nevada Gaming Commission, Nevada Gaming Control Board, New Jersey Department of Gaming Enforcement, Nigerian Communications Commission, Nokia, NTT DoCoMo, O2, OFCOM, OLBG.com, Olympique de Marseille, O2, OpenBet, Orange, Palace Group, PartyGaming PLC, Philippine Amusement and Gaming Corporation, PhilWeb, Playtech, Playtika, Playwin, Playyoo SA, PMU (Pari Mutuel Urbain), PokerFuse, PokerStars, Polla Chilena de Beneficencia, Real Madrid, Remote Gambling Association, ROK Corporation, RSC Anderlecht, Safaricom, Scientific Games, SCM Lawyers, Sencha, Shenzhen Happywind Software Development Co Ltd, SHFL, Sierra Development Company, Skybet, Slotland Entertainment SA, SmartPay, SNAI, Solfive Group, Spanish Acrismatic, Spin 3, Sportingbet, Sportsbet Australia, Sprint, Stadium Technology, Stan James, Stanley Leisure, Stratosphere, STS, Suertia, Szerencsejáték Zrt, Takara-kuji, TBH Guernsey Limited, Techfirm, Telefonica, Tipsport, T-Mobile, TonyBet, Totolotek, Turkcell, TvTak, Twitter, Ultimate Poker, UNIRE (Unione nazionale incremento razze equine), Verizon, Vodafone, W3C (World Wide Web Consortium), WagerWorks, WBX, Wynn Interactive LLC, YouTube, Zero 36, ZTE.

Extra Info

‡8 Key Regions include: North America; Latin America; Western Europe; Central & Eastern Europe; Far East & China; Indian Subcontinent; Rest of Asia Pacific and Africa & the Middle East.

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Key Questions

•    How are key players strategically positioned in the mobile gambling market?
•    How much money will be wagered via mobile devices, and by how many users, through to 2018?
•    Which gambling market segment will see the greatest uptake and spend over the forecast period?
•    How have recent regulatory developments affected the prospects for mobile gambling?
•    Which markets offer the greatest potential for growth?
•    Is a HTML5 or native gambling approach better?

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