Mobile Youth Culture Survey
Contrasting Parental, Teacher & Young Person Opinions on Mobile Phone Concerns
| Publisher: | Juniper Research |
| Date Published: | 01/06/2006 |
| Category: | Mobile Markets & Strategies |
| No of Pages: | 83 |
Overview
This objective and unique source of primary research provides invaluable information for researchers, strategists and profilers of dynamics within mobile youth culture. This survey considers the evolving mobile use and contrasting opinion amongst over 300 respondents, including young consumers, parents and teachers on contemporary concerns, including:
Crime & Security Threats from over age sites; Awareness & incidence of bullying, mugging, theft & happy slapping.
Relative Importance Reason for owning a mobile; Capacity of young people to manage without a mobile for 1 week and indefinite period.
Purchasing & Spending Patterns Age upon & reasons for acquiring first mobile; Geographical distribution, opinion & estimation of mobile phone spend.
Time Spent & Concerns Opinion of time spent using a mobile; Concerns over safety.
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