Mobile Ticketing

Overview

The Juniper mobile ticketing report provides the most up to date view of the sector available. It provides a six year forecasting suite split by eight world regions detailing how mobile ticketing subscriber take-up, ticket prices, transaction volumes and mobile ticketing gross transaction values will develop over the next six years.

Crucially this report segments the mobile ticketing market into 3 key sectors: Transport ticketing; Sporting Event ticketing and; Entertainment and Other Event ticketing - whilst providing a unique insight into the products, plans and strategies of a number of leading players within each of these sectors.

Through one to one interviews with the key mobile ticketing players backed up with other primary and secondary research, this report offers a thorough investigation of the opportunity for vendors, transport operators, entertainment and sporting organisations to be part of this potentially highy lucrative value chain.

Key questions answered by this mobile ticketing report:
• How many mobile subscribers will use their mobile devices to buy tickets over the next five years?
• How much will mobile ticketing transaction values increase over the period?
• Which ticketing agencies are leading the move to mobile ticketing purchase and delivery?
• What will be the size and growth of the transport, sporting and entertainment/events mobile ticketing sectors over the next five years?

Table of Contents

Executive Summary

1. Technology and Segmentation

1.1 Introduction   

1.2 Definition      

1.3 Technology    

1.3.1. Code (predominantly Barcode)

Figure 1.2: Two-Dimensional Barcode (PDF417)          

Figure 1.3: Two-Dimensional Barcode           

Figure 1.4: Two-Dimensional Barcode (MaxiCode) (DataMatrix)   

Figure 1.5: Two-Dimensional Barcode (QR Code)         

1.3.2. Contactless RFID - NFC         

i.  Technology     

Figure 1.6: Typical NFC Implementation        

ii.  Uses

Figure 1.7: Oyster Card Using MIFARE Technology

Figure 1.8: Uses of NFC

iii.  Security

1.3.3 Contactless RFID - FeliCa       

i.  Standards & Specification

Figure 1.9: Sony FeliCa IC Card and Reader/Writer      

ii.  Security

Figure 1.10: Sony FeliCa Security Features

Figure 1.11: FeliCa Networks Platform Management

Figure 1.12: Uses of FeliCa

1.4 Market Segmentation

1.4.1. Transport mTicketing

1.4.2. Sporting Events mTicketing

1.4.3. Entertainment & Events mTicketing

2. Market Trends, Drivers and Constraints

2.1 Introduction

2.2 Mobile Commerce Market Trends

2.2.1 Tellabs Interview

Figure 2.1: Tellabs Mobile Backhaul Solution

2.2.2 Bango Interview       

Figure 2.2: Bango Analytics User Data Snapshot          

2.3 Drivers & Constraints

Figure 2.3: Mobile Ticketing: Summary of Market Drivers & Constraints

2.3.1 Drivers       

i. User Demand

ii. Cost Savings

iii. Increase in ARPU

iv. One to One Marketing

v. Enhanced Security

vi. Increase in Customer Retention for Mobile Operators

vii. Queue Busting

viii. Environmental Benefits

ix. Last Minute Sales

x. Mobile Value Added Services (MVAS)

2.3.2 Constraints

i. Availability of Capable Handsets

ii. Lack of Clear Business Model

iii. Support Issues – Who Owns the Customer?

iv. MMS Issues

v. Mobile Barcode Reading Issues

vi. Operators Excluded?

vii. Ecosystem Incentivisation

3

Companies Referenced

“3” UK,  3 Italia, Alcatel, Apple, AT & T, Bango, Cherrysauce, China Unicom, Cyworld Mobile, Digital Chocolate, Disney, EA Mobile, Entriq, fishlabs, funmobile, Gameloft, Glu Mobile, GoFresh, Hands-On Mobile,  i -mode, In-fusio,  I-Play, Jamba/Jamster, KDDI, Mobile Entertainment Forum, Nokia, NTT DoCoMo, O2, Ominfone, Orange, PhoneBox Entertainment, Probability, Qualcomm, SK Telecom, SoftBank, Sony Ericsson, Spin 3, Sprint Nextel, THQ Wireless,  T-Mobile, Verizon Wireless, Vodafone.