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Operator Mobile Content Revenues to Rise to $52bn in 2013 but only if they move towards a â€˜Smart pipeâ€™ Business Model
A new study from Juniper Research has found that Mobile Network Operators (MNOs) will need to fundamentally change their mobile content business models by emphasizing â€˜shared value creationâ€™ in order to avoid becoming â€˜dumb pipesâ€™ in the future. Only if they can transform their businesses into â€˜smart pipeâ€™ service providers, can they significantly increase their income from mobile content â€“ estimated at $23bn in 2008, rising to $52bn by 2013 according to Juniper.
Coverage: Global - 8 Key regions
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