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Operator Mobile Content Revenues to Rise to $52bn in 2013 but only if they move towards a ‘Smart pipe’ Business Model
A new study from Juniper Research has found that Mobile Network Operators (MNOs) will need to fundamentally change their mobile content business models by emphasizing ‘shared value creation’ in order to avoid becoming ‘dumb pipes’ in the future. Only if they can transform their businesses into ‘smart pipe’ service providers, can they significantly increase their income from mobile content – estimated at $23bn in 2008, rising to $52bn by 2013 according to Juniper.
Coverage: Global - 8 Key regions
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