Q3 Smartphone Shipments Exceed 157m, with Samsung Cementing Place as the World’s No:1
- Samsung posts record unit
shipments, at 56.3 million
- Apple sells 26.9 million iPhones,
better than expected
- ZTE and LG posts solid smartphone
Hampshire, UK – 26th October
2012: Leading mobile analyst firm Juniper Research estimates
that the number of smartphone shipments exceeded 157 million in Q3 this year, with
Samsung increasing its lead in terms of unit shipments. In the third quarter of
2012, the Korean based company shipped a record 56.3 million smartphones, representing
almost double the market share of its rival Apple, which sold 26.9 million.
Samsung’s flagship device, the Galaxy S3, played a key role, with estimated
sales of 18 million in the third quarter.
However, with the
festive season still to come, and with a new and refreshed product line,
including the iPhone 5, Apple is expected to better its sales in the fourth
RIM and Nokia
Struggle in a Samsung & Apple Dominated World
The Galaxy S3 has
been a phenomenal success for Samsung this year, bettering its sales over the previous
quarter. Samsung has been highly effective in leveraging its global brand
strength and the popularity of the Android OS to drive sales of smartphones in
all price tiers.
ZTE shipped almost 20
million smartphones over the first three quarters with third quarter sales
exceeding both Nokia and RIM. Nokia’s Windows devices have yet to make a
significant impact, with the Finnish company shipping just 6.3 million smart
devices in the third quarter – a 63% fall compared to Q3 2011. This was partly
due to customers waiting to buy into the new Windows 8 platform due in Q4.
RIM’s recent results – which run to a different financial schedule –
nevertheless hint at continuing problems for the Canadian firm with just 7.7
million quarterly smartphone shipments. Meanwhile Samsung’s Android competitors
including HTC and Motorola continue to fall short.
LG needs to Re-invent,
Re-brand and Re-build
smartphone vendors, including Nokia and RIM, have posted disappointing
shipments for the third quarter, LG posted a 24% q-o-q growth with a record 7
million smartphone shipments. While LG has posted a profit for its smartphone business,
it is still facing a challenge when competing against the likes of Apple and
Samsung. LG needs to better its smartphone line-up and rebuild its position within
the second-tier smartphone segment - in order to improve profit margins and effectively
to compete against players including Huawei, Motorola and HTC.
The whitepaper ‘The
Smartphone Opportunity', and further details of
Juniper’s report, ‘Smartphone
Evolution Strategies: Premium, Standard & Economy Markets 2011-2016'
are available at www.juniperresearch.com.
provides research and analytical services to the global hi-tech communications
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please contact Rebecca Holman, Press Relations