Mobile Content & Applications

Whitepapers

• Mobile Games ~ The Next Level

  When Juniper Research published its last report on this industry in December 2010, we were heralding a new beginning to the mobile games industry, one which had fewer issues with fragmentation and had removed control from the operators and placed it into the hands of the app stores

• Top 10 Mobile Trends for 2012

  As we enter 2012, the global economic situation is, to put it mildly, precarious. The combination of several interrelated prevailing conditions – high levels of government debt, low interest rates, high and rising unemployment, reduced average consumer purchasing power – have generated an environment which threatens at best a prolonged period of low to zero growth or – more likely - a double-dip recession across Western markets.

• Virtual Goods ~ Real Revenues on Mobile

  We are now over a decade into Web 2.0, and although development in the numbers of desktop PC users has slowed, mobile Web 2.0 is still growing... Most social media services can be classed as social networks, as they allow their users to build relationships with other users...

• mPublishing ~ eRead All About It!

  Interest and opportunity in digital publishing have increased significantly in recent years. As access to, and adoption of, broadband services whetted the consumer appetite for reading content in digital format, so markets developed to facilitate access to this content on the move, providing portable, physical frameworks for the content...

• Long Numbers for SMS Reception and Interaction

  SMS short codes have been a part of the mobile mix for number of years and are accepted by many as the default mechanism for inbound communications. However, an alternative mechanism is out there that offers improved functionality at a better price – long numbers...

• A New Era For Messaging

  A2P messaging – defined as those messages which are sent to, or from an application by a mobile handset – has a wide variety of use-cases. These include financial services, advertising, marketing, business administration, ticketing, television voting and any other service where information needs to be sent to, or received from a large number of users in text form...