Mobile Commerce

Whitepapers

• Banking Anytime Anywhere

  Juniper Research defines mobile banking as ‘the provision of banking services to customers on their mobile devices’: specifically we mean in the vast majority of instances ‘the operation of bank current and deposit or savings account’, encapsulating services such as deposits, withdrawals, account transfers, and balance inquiry. However, the scope of mobile banking is extending rapidly to further types of financial products and services...

• Top 10 Mobile Trends for 2012

  As we enter 2012, the global economic situation is, to put it mildly, precarious. The combination of several interrelated prevailing conditions – high levels of government debt, low interest rates, high and rising unemployment, reduced average consumer purchasing power – have generated an environment which threatens at best a prolonged period of low to zero growth or – more likely - a double-dip recession across Western markets.

• Moving Money via Mobile

  This new study confronts the rapidly developing mobile money transfer and remittance market, providing unrivalled insight and unsurpassed critical content...

• Clicks and Bricks go Mobile

  Major (often global) household brands, retailers and top tier MNOs (Mobile Network Operators) are either launching mobile marketing campaigns or extending existing campaigns. These companies are all seeing the potential of the mobile as a retail tool and specifically the potential for targeted and more cost effective campaigns.

• Mobile Coupons ~ The Road to Redemption

  A mobile coupon is multi-functional. It is more than just an advertisement facilitating product discovery – it provides an extra ‘call to action’ push by directing the consumer to the product and the merchant holding that product...

• Mobile Money Goes Mainstream

  Mobile payment schemes vary from the remote methods, such as PRSMS (Premium Rate SMS) schemes for paying for digital content dominating in Europe, to the physical, whereby, in regions such as the Far East & China, users take their mobile phone to the physical storefront to pay for goods via contactless credit/debit card schemes...