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    The App Landscape Today

    The market for consumer applications has evolved dramatically over the past 6 years. A storefront-oriented ecosystem which was effectively created in mid-2008 by Apple’s App Store rapidly branched out across other operating systems, killing off the operator portals. Meanwhile, the traditional payment mechanism, PPD (Pay Per Download) has been eclipsed by a freemium model which enables apps to generate ongoing revenue streams without reinstallation...