Mobile App Store Excel

Overview

This excel workbook is only available for purchase with the 'Mobile App Stores: Business Models, Strategies & Market Segmentation 2010-2015' report.

The workbook has more than 11,000 datapoints and provides forecasts up to 2015.

The workbook provides forecasts for the following variables:

- Application Adoption Rates (forecast by category, by distribution channel and by region);
- Application Download Levels  (forecast by category, by distribution channel and by region);
- Application Pricing Levels (forecast by category, by distribution channel and by region);
- Proportion of Apps Offered on Pay Per Download Basis (forecast by category, by distribution channel and by region);

- Total Application Pay Per Download Revenues (forecast by category, by distribution channel and by region);
- Proportion of Apps Which Upsell VAS (forecast by category, by distribution channel and by region);
- Number of VAS Sold Per Upselling Download (forecast by category, by distribution channel and by region);
- VAS Pricing Levels (forecast by category, by distribution channel and by region);
- Total Application VAS Revenues (forecast by category, by distribution channel and by region);
- Proportion of  App Downloads Featuring In-App Advertising (forecast by category);
- Number of App Downloads Featuring In-App Advertising (forecast by category);
- Number of Advertisements Viewed Per Download, Per Annum (forecast by category);

- Total Ads Viewed, Per Annum (forecast by category);
- Advertising Response Rates (forecast by category);
- Total Responses to Ads Viewed (Click Throughs) (forecast by category);
- Cost Per Clickthrough (forecast by category);
- Total Advertising Expenditure, Per Annum (forecast by category); and,
- Total Application Revenues (forecast by category, by distribution channel and by region)