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The Mobile TV Briefing 2012-2016

The Mobile TV Briefing 2012-2016

Publisher: Juniper Research
Date Published: 06/03/2012
Category: Mobile Content & Applications
No of Pages: 11
Coverage: Global ~ 8 Key Regions
 

Overview

This Executive Briefing explores the trends of the mobile television landscape, the streamed movile TV market and the short & long term future of mobile TV.

1. Introduction..........2

2. Streamed vs Broadcast Mobile TV..........3

Figure 1: The Hulu Plus iPad App..........3

3. Trends in the Mobile TV Landscape..........4

Table 1: Mobile TV Trends..........4

4. The Future of Mobile TV..........5

4.1 Short-term Trends..........5

i. Confluence of Social Media and Mobile TV..........5

ii. Seamless Experiences for Users..........5

Figure 2: The Seamless Experience..........5

iii. Increase in Niche Content..........6

4.2 Longer-term Trends..........6

i. Change in Business Models for Content Creators..........6

ii. New Advertising Models..........6

iii. Change in Customer Relationship..........6

4.3 The Future of Broadcast Mobile TV..........6

5. The Streamed Mobile TV Market..........7

Figure 3: Total End-User Revenues ($m) for Streamed Mobile TV Split by 8 Key Regions 2011-2016..........7

Table 2: Total End-User Revenues ($m) for Streamed Mobile TV on Smartphones Split by 8 Key Regions 2011-2016..........7

Extra Info

‡ 8 key regions includes:

North America, Latin America, Western Europe, Central & Eastern Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East.

Prices

Please note: This product is not available to be purchased individually, or it may have been superceded.
Please see: Mobile/Tablet TV & Video Content, Broadcast & OTT Strategies 2013-2017

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Related Reports:

Mobile TV, Mobile TV Interactive Forecast Suite 2012-2016

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