The Mobile Coupons Briefing

Overview

The strategic purpose of the mobile coupon is central within the mobile commerce market; it is an advertisement, it is a call to action and, used adroitly, it can be the mechanism which creates a lasting bond of loyalty between consumer and brand. Our cutting edge report unlocks the potential of the mobile coupons market, pinioning the developments and challenges which accompany the emergence of new variants, delivery methods and consumer targeting.

1. Introduction...............2

2. The Mobile Coupon in Context...............2

Figure 1: Mobile Coupon Roles...............3

3. The Mobile Coupon Ecosystem...............3

Figure 2: Closed Loop Couponing...............3

4. Market Trends, Drivers & Constraints...............4

Figure 3: Mobile Coupon Market Trends, Drivers & Constraints...............4

5. Mobile Coupon Market Forecast...............5

Figure 4: Total Mobile Coupon Redemption Value ($m) Split by 8 Key Regions 2011-2016................5

Table 1: Total Mobile Coupons Retail Redemption Value ($m) Split by 8 Key Regions 2011-2016...............6

6. Selected Recommendations...............6

Order the Full Report................7

Mobile Coupons: Ecosystem Analysis & Marketing Channel Strategy 2011-2016................7

Juniper Research Limited...............8

Publication Details...............8