The Smartphones Briefing

Overview

The aspirational demand for smartphone, combined with varying budgets (within the developed world and globally as a whole) and the Android being open source (and consequently royalty-free), has enabled vendors to offer a widening range of models. Vendors can also cater to the markets for developed world mid-tier devices, and entry-level emerging market devices.

1. Introduction    2
2. Defining the Smartphone    3
3. Technology Trends    4
CPU    4
Figure 1: Proportion of Smartphone Models (%)  Launched p.a. Split by CPU Clock Frequency Band 2009-2010    5
Display Size    5
Figure 2: Proportion of Touchscreen and Slide Dual-Interface Smartphone Models (%) Launched p.a. Split by Display Size 2009-2010    6
On the Horizon…    6
4. Smartphone Forecasts    7
Figure 3: Global Smartphone Shipments (m) Split by Price Band 2010-2016    7
Table 1: Global Smartphone Shipments (m) Split by Price Band 2010-2016    8
5. Recommendations    8

Click on the following link for details of the full report for a much more detailed view of the Smartphones market.