The NFC Briefing

Overview

This Executive Briefing focuses on the use of NFC (Near Field Communications) for mobile commerce. Mobile commerce is defined as the buying and selling of goods and services through a mobile phone or other handheld wireless device. In terms of definition of “mobile device”, we make a distinction that the primary function must be mobile telephony.

1. Setting the Scene   
1.1 Mobile Commerce Market Segmentation   
Figure 1: Mobile Commerce Market Segmentation   
1.2 Mobile Ticketing Segmentation   
1.3 Market Drivers and Constraints   
Figure 2: Transport Mobile Ticketing: Summary of Market Drivers & Constraints   
2. Vendor Landscape   
Figure 3: Mobile Ticketing Vendor Types   
3. Case Studies   
3.1 Siberian Airlines S7 and Aeroexpress Trains (Russia)   
Figure 4: Siberian Airlines S7 Mobile Rail and Air Ticketing Screens   
3.2 Prague Trams (Czech Republic)   
Figure 5: DPP Trams Mobile Tickets   
4. Market Opportunities   
4.1 Transport Mobile Ticketing Users   
Figure 6: Total Mobile Phone Users (m) Who Use Transport Mobile Ticketing Split by 8 Key Regions 2011 & 2015   
4.2 Transport Mobile Ticket Transactions   
Figure 7: Total Number of Transport Mobile Tickets Delivered (m) Split by 8 Key Regions 2011 & 2015   
4.3 Transport Mobile Ticketing Market Value by Segment   
Figure 8: Total Transport Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by Market Segment (Airline, Rail & Metro/Bus) 2015   
5. Selected Strategic Recommendations   

For a much detailed view of NFC market, you can find out more about the full report here