The Mobile Social Media Briefing

Overview

This briefing tackles mobile social media, with an advanced breakdown of the swiftly-changing world of the mobile web, and the ways in which user behaviour is driving changes.

 
1. Introduction...................................2

2. Defining Mobile Social Media ........... 2

2 2.1     Service Types ....................... 2

Table 1: Mobile Social Media Service Features .... 3

3. Drivers for Mobile Social Media ................... 3

Table 2: Key Drivers of Mobile Social Media ........ 4

4. Market for Mobile Social Media ....................... 5

4.1 Rise of Geosocial Networking ........................ 5

4.2 Rise of Geo Dating ...................................... 5

Figure 1: Mobile Dating Segments ....................... 5

4.3 Advertising ......................................... 6

4.4 Virtual Goods ...................................... 6

4.5 Market for Virtual Goods ....................... 6

Figure 2: Total Spend ($m) via Handsets on Virtual Goods/Premium Subscriptions Split by 8 Key Regions 2011-2016

Table 3: Total Spend ($m) via Handsets on Virtual Goods/Premium Subscriptions  Split by 8 Key Regions 2011-2016

5. Selected Recommendations for Virtual Goods Market .

.. 8

5.1 Social Web Recommendations ............................ 8

5.2 Geosocial Web Recommendations ....................... 8

5.3 Dating Recommendations .................................... 8