The Mobile Publishing Briefing

Overview

This Executive Briefing answers the pressing questions which both eBook and eNewspaper publishers must answer if they are to maximise the revenue potential that digital media have to offer.

1. Introduction.......... 2

2. What This Briefing Covers.......... 2

3. Drivers of Mobile Publishing.......... 3

Table 1: Key Drivers of Mobile Publishing.......... 3

4. The Market for eBooks.......... 5

4.1  The mPublishing Value Chain.......... 5

Figure 1: Digital Publishing Value Chain.......... 5

4.2 A Proliferation of eBookstores.......... 5

4.3 Implications for Physical Storefronts.......... 6

4.4 Total eBooks Revenues from Mobile Devices.......... 6

Figure 2: Total Value of eBook Market ($m) on Mobile Devices Split by 8 Key Regions 2011-2016.......... 6

Table 2: Total Value of eBook Market ($m) on Mobile Devices Split by 8 Key Regions 2011-2016.......... 7

5. The Market for eNewspapers.......... 7

5.1 Reimagining the Newspaper in an mPublishing Environment..........8

5.2 Pricing the Subscription Package.......... 8

5.3 Apps and the NeoNewspapers.......... 8

5.4 Total Market for eNewspapers Delivered to Mobile Devices.......... 8

Figure 3: Total Revenues ($m) from eNewspapers Delivered to Mobile Devices  Split by 8 Key Regions 2011-2016.......... 9

Table 3: Total Revenues ($m) from eNewspapers Delivered to Mobile Devices by 8 Key Regions 2011-2016.......... 9

6. Strategic Recommendations.......... 10

6.1 Recommendations for Retailers/eRetailers.......... 10

6.2 Recommendations for eBook Publishers.......... 10

6.3 Recommendations for Authors..........10

6.4 Recommendations for Newspaper Publishers.......... 10