From a retailing perspective the involvement of the mobile device in the shopping experience can begin well before the purchase transaction with product searches, continue through the in-store experience and then beyond: mobile therefore will play a pivotal role in both customer acquisition and customer retention. It is the retention and loyalty aspect that I [...]
Posts Tagged ‘mobile retail’
Transaction Complete ~ 1 in 6 mobile subscribers to have NFC Mobile Phones by 2014
by Mosh Rahman on November 9th, 2009
Our new analysis of the $110bn NFC opportunity forecasts that one in every six mobile subscribers globally will have an NFC enabled device by 2014. Currently adoption is centred on the Far East, with use very limited outside of this region. The NFC report determined that payments and retail transactions such as coupons would combine [...]
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