I have before me on my desk a piece of paper. On it are printed nine black circles, surrounding an image of a small blue tower. I activate an app on my smartphone, look through the camera viewfinder, and focus on the piece of paper. Through the viewfinder a small blue tower has appeared on [...]
Posts Tagged ‘mobile marketing’
Transaction Complete ~ 1 in 6 mobile subscribers to have NFC Mobile Phones by 2014
by John Levett on November 9th, 2009
Our new analysis of the $110bn NFC opportunity forecasts that one in every six mobile subscribers globally will have an NFC enabled device by 2014. Currently adoption is centred on the Far East, with use very limited outside of this region. The NFC report determined that payments and retail transactions such as coupons would combine [...]
Wave and Save ~ Mobile Coupon Redemption Value to Approach $6bn Globally by 2014
by John Levett on November 4th, 2009
Our new mobile coupons and NFC smart posters report which is published globally today forecasts that by 2014 more than one mobile subscriber in ten in developed regions will use mobile coupons, with consumer usage of mobile coupons generating close to $6 billion globally in retail redemption value by 2014. The new report – ‘Mobile Coupons & NFC Smart Posters: [...]
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