Well, what a January it’s been in the mobile commerce market! My earlier posts have picked up some of the most notable developments but the last week has seen a couple more. Firstly, Orange UK and T-Mobile UK announced the launch of the UK’s first mobile payment service by early summer, working with Barclaycard – that’s [...]
Posts Tagged ‘mobile coupons’
Today I received a release from mBlox indicating that their research shows that 38% of UK retailers have used SMS in a campaign, whilst another 36% are using a mobile site when reaching out to consumers. Chairman Andrew Bud said: “As other mobile technologies seek consumer acceptance, the ubiquity of SMS makes it the ideal [...]
I was alerted recently to MixMobi, which is a new technology platform offer to retailers who want to create their own coupons and offers. Why’s it interesting? Well for several reasons. It ticks a lot of boxes for success in mobile marketing. The mobile channel offers merchants the opportunity to differentiate from their competition. In [...]
According to our new survey report published today, more than 3 million consumers have now used mobile coupons in the UK with UK brands benefiting from a 6 fold increase in response rates through mobile coupons! The mobile coupons consumer survey, launched globally today, provides detailed insight into consumers’ current usage of mobile coupons. It also [...]
Well actually it’s true. And it’s a not just a boost for the NFC payments market either. It’s very timely for the mobile coupons market too, which is receiving its fair share of apps for iPhone coupons. Zenius Solutions announced yesterday an innovative retrofit solution for the iPhone. It adds a mobile wallet menu on the iPhone, [...]
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