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Posts Tagged ‘mobile coupons’

MixMobi: New development in Mobile Coupons


by Howard Wilcox on January 29th, 2010

I was alerted recently to MixMobi, which is a new technology platform offer to retailers who want to create their own coupons and offers. Why’s it interesting? Well for several reasons. It ticks a lot of boxes for success in mobile marketing.
The mobile channel offers merchants the opportunity to differentiate from their competition. In the [...]

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Personal Marketing Comes of Age with 3 million Britons Now Redeeming Coupons via Their Mobile Phone


by John Levett on November 18th, 2009

According to our new survey report published today, more than 3 million consumers have now used mobile coupons in the UK with UK brands benefiting from a 6 fold increase in response rates through mobile coupons!
The mobile coupons consumer survey, launched globally today, provides detailed insight into consumers’ current usage of mobile coupons. It also gauges [...]

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NFC on my iPhone – Not Yet Surely??


by Howard Wilcox on November 13th, 2009

Well actually it’s true. And it’s a not just a boost for the NFC payments market either. It’s very timely for the mobile coupons market too, which is receiving its fair share of apps for iPhone coupons.
Zenius Solutions announced yesterday an innovative retrofit solution for the iPhone. It adds a mobile wallet menu on the iPhone, allowing [...]

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Wave and Save ~ Mobile Coupon Redemption Value to Approach $6bn Globally by 2014


by John Levett on November 4th, 2009

Our new mobile coupons and NFC smart posters report which is published globally today forecasts that by 2014 more than one mobile subscriber in ten in developed regions will use mobile coupons, with consumer usage of mobile coupons generating close to $6 billion globally in retail redemption value by 2014.
The new report – ‘Mobile Coupons & NFC Smart Posters: Strategies, [...]

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New phone features ‘baffle users’


by Howard Wilcox on January 21st, 2009

There’s been much published this week on this topic – I call it “application slickness” and it’s one of the keys to mass adoption of mobile commerce services. At Juniper Research we have recently published reports about new mobile commerce services such as mobile banking, mobile ticketing and mobile coupons. Users must be able to [...]

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