Telefonica has launched Amobee’s mobile advertising solution across eight of its European and Latin American markets, with deployments expected in its other territories by the end of the year, and – get this – the customers aren’t getting anything in return. Well, this is novel. As Ambrose Silk once observed to himself, Gawd strike me [...]
Posts Tagged ‘mobile advertising’
“When you were little,” my six year old son asked the other day, “Did you have plastic?” This came in the middle of a conversation where I was explaining that in the good/bad old days, when I were a lad, we didn’t have such new-fangled inventions as DVDs, satellite telly, mobile phones, Uncle Tom Internet [...]
Wave and Save ~ Mobile Coupon Redemption Value to Approach $6bn Globally by 2014
by Mosh Rahman on November 4th, 2009
Our new mobile coupons and NFC smart posters report which is published globally today forecasts that by 2014 more than one mobile subscriber in ten in developed regions will use mobile coupons, with consumer usage of mobile coupons generating close to $6 billion globally in retail redemption value by 2014. The new report – ‘Mobile Coupons & NFC Smart Posters: [...]
We are in the middle of the dog days of summer: when the mobile industry, from New York to Helsinki, more or less en bloc, exits the office in search of the nearest beach/leisure park/restaurant (insert destination of choice) and sits there for the next couple of weeks; when I scratch around inelegantly compiling nine-ball [...]
I have a question for you. How many TV advertising campaigns can you remember from the past year or so? That really made an impression on you? That made you smile, think or that in some way indelibly stamped the brand upon your mind? OK, hold that number. Now, ask yourself the same question about [...]
More Information
For more information about Juniper Research our reports or any of our services please Click here to contact us or Phone: +44 (0)1256 830002
- Content Management
- Account Management
- News, Updates & Preferences