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by Dr Windsor Holden on November 11th, 2010
I am going to make a sweeping statement. There are, in my opinion, three kinds of market research findings. The first, is where the findings are, to bowdlerise Basil Fawlty, the bloomin’ obvious (Ninety nine per cent of heterosexual men fancy Angelina Jolie*); the second, where they are surprising, challenge the established view on this, [...]
Ah, April. The cruellest month, Eliot called it; well, it’s usually the month that Liverpool’s interest in the Premier League comes to a sad end, but the club spared me that perennial upset by opting out of the title race by Christmas. But there are other constants to remind us of the season: birds making [...]
by Dr Windsor Holden on January 13th, 2010
Well, it’s all go in mobile advertising, that’s for sure. After Google had forked out $750 million for AdMob in November last year, and Apple signaled their intention of moving into the advertising space with their acquisition of Quattro Wireless for a reported $275 million, you might have thought the industry would have paused to [...]
Just in case you missed it – if you’re in the UK, you may have been preoccupied with the large blanket of snow that has just landed – the first Googlephone has arrived. Albeit only the US, but, hey, it’s arrived – via a Google-hosted web store which, according to Mario Queiroz, VP of Product [...]
Telefonica has launched Amobee’s mobile advertising solution across eight of its European and Latin American markets, with deployments expected in its other territories by the end of the year, and – get this – the customers aren’t getting anything in return. Well, this is novel. As Ambrose Silk once observed to himself, Gawd strike me [...]
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