Reports have emerged from within Facebook that the company is poised to make its first move into the mobile advertising space, possibly by inserting its Sponsored Stories adverts – which highlight a user’s friends interaction with various brands – into a user’s mobile News Feed. The reports, which first saw the light of day in [...]
Posts Tagged ‘mobile advertising’
Just over a year ago, Apple was awarded a trademark for the phrase, “There’s an app for that.” The idea behind the phrase was to convey that, for almost any functionality you could think of, there was a probably a mobile app already developed, ready and waiting to deliver just what you were thinking. All [...]
It is fair to say that the freemium business model has become well and truly established in the mobile ecosystem, wherein a consumer downloads a “lite” version of an applications, rather likes it and then – hopefully, from the developer’s perspective, either downloads a separate, premium version of said app or else upgrades via in-app [...]
Contrary to Shakespeare’s contention in “Romeo and Juliet”, there is a lot in a name when it comes to advertising. A memorable and meaningful name is a way to stand out from the crowd and this came to mind when my attention was brought to a new Silicon Valley mobile payments company called “Pago”. [...]
“We are not focused on advertising in the mobile at all.” Thus spake Facebook, or – to be precise – Fergal Walker, Facebook’s Head of Mobile Partnerships for EMEA and its representative at the Monetising Mobile Conference in London on Wednesday. Well, now. In an environment where every major advertising network in the world is [...]
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