Posts Tagged ‘mobile advertising’

Well, it’s all go in mobile advertising, that’s for sure. After Google had forked out $750 million for AdMob in November last year, and Apple signaled their intention of moving into the advertising space with their acquisition of Quattro Wireless for a reported $275 million, you might have thought the industry would have paused to [...]

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Just in case you missed it – if you’re in the UK, you may have been preoccupied with the large blanket of snow that has just landed – the first Googlephone has arrived.
Albeit only the US, but, hey, it’s arrived – via a Google-hosted web store which, according to Mario Queiroz, VP of Product Management, [...]

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Telefonica has launched Amobee’s mobile advertising solution across eight of its European and Latin American markets, with deployments expected in its other territories by the end of the year, and - get this - the customers aren’t getting anything in return.
Well, this is novel. As Ambrose Silk once observed to himself, Gawd strike me pink.
Previously, [...]

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“When you were little,” my six year old son asked the other day, “Did you have plastic?”
This came in the middle of a conversation where I was explaining that in the good/bad old days, when I were a lad, we didn’t have such new-fangled inventions as DVDs, satellite telly, mobile phones, Uncle Tom Internet and [...]

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Our new mobile coupons and NFC smart posters report which is published globally today forecasts that by 2014 more than one mobile subscriber in ten in developed regions will use mobile coupons, with consumer usage of mobile coupons generating close to $6 billion globally in retail redemption value by 2014.
The new report - ‘Mobile Coupons & NFC Smart Posters: Strategies, [...]

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