At the end of last week’s blog I mentioned that sporting teams and events and entertainment venues such as cinemas and theatres are actively pursuing the addition of mobile ticketing to their distribution channel strategy. But why should that be? After all, one of the aspects I for one enjoy about watching my favourite team [...]
Posts Tagged ‘coupon’
In my last blog of 2009, I concluded that some retailers and merchants have yet to latch on to the potential of the mobile and integrate it into their marketing strategy. Well, the news from eBay should encourage them to sit up and take notice. To quote eBay - “some recent mobile transactions in the US include:
$19,108 [...]
Ok I apologise but I couldn’t resist that one! If you asked me what is different about this year’s holiday season then I’d say the profusion of apps. Not just apps from retailers either. Of course there are more and more of those, such as House of Fraser just announced.
It’s more than these though. I’ve noticed [...]
…well specifically Telecom Italia and Starbucks have grabbed the headlines over recent days. Starting in 2010, Telecom Italia customers will be able to use their mobiles equipped with new SIM cards to buy tickets for public transport and trains, pay for parking, purchase ski passes, and other transactions via an app from their mobiles. And, if you’re [...]
This week at Juniper Research we published our new report on the market opportunities for NFC. As well, today is the last day of Oulu’s NFC Week. At the start of the week we saw the announcement that the NFC Forum and the Mobey Forum are to collaborate on NFC to bring open standards closer. [...]
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