Just over a year ago, Apple was awarded a trademark for the phrase, “There’s an app for that.” The idea behind the phrase was to convey that, for almost any functionality you could think of, there was a probably a mobile app already developed, ready and waiting to deliver just what you were thinking. All [...]
Posts Tagged ‘coupon’
It can hardly have escaped the notice of anyone who follows the mobile commerce market that Google’s long awaited mobile wallet launch finally happened last week. Now that the phoney war is over the first offensive in the “wallet war” may now have started (see Who are you going to trust to look after your [...]
Hardly a day goes by without Groupon hitting the headlines with some aspect of its forthcoming IPO, so when O2 launched its Groupon-like “Priority Moments” service recently, I decided to have a go at a coupon service for myself. Signing up was fairly straightforward, except for four pages of terms and conditions (but who reads [...]
Japan, which has been years ahead with its Osaifu-Keitai™ mobile wallet that is now installed on some 60 million mobiles since its inception in 2004, has just announced another step forward – this time in the area of mobile marketing and loyalty. The Biz Marketing Kazaspot involves terminals installed in physical stores that users wave their [...]
Well, I could add concerts, cinemas, baseball and theatres amongst others to the list. But..what have they got in common? In short, they’re all sectors that are exploiting mobile ticketing. Some are further along the road (or should I say track or runway) than others. Over the last week I’ve been on German (DB) and Swiss (SBB) trains: [...]
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