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by Dr Windsor Holden on January 13th, 2010
Well, it’s all go in mobile advertising, that’s for sure. After Google had forked out $750 million for AdMob in November last year, and Apple signaled their intention of moving into the advertising space with their acquisition of Quattro Wireless for a reported $275 million, you might have thought the industry would have paused to [...]
Telefonica has launched Amobee’s mobile advertising solution across eight of its European and Latin American markets, with deployments expected in its other territories by the end of the year, and – get this – the customers aren’t getting anything in return. Well, this is novel. As Ambrose Silk once observed to himself, Gawd strike me [...]
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