Comments for AnalystXpress - the Juniper Research Blog http://www.juniperresearch.com/analyst-xpress-blog Insight, analysis and news about the mobile telecoms industry by professional analysts Sat, 04 Jul 2009 19:41:24 +0000 http://wordpress.org/?v=2.6.2 Comment on Advertising: TV’s loss could be mobile’s gain by Dr Windsor Holden http://www.juniperresearch.com/analyst-xpress-blog/2009/06/03/advertising-tvs-loss-could-be-mobiles-gain/#comment-9101 Dr Windsor Holden Thu, 25 Jun 2009 09:31:42 +0000 http://www.juniperresearch.com/analyst-xpress-blog/?p=327#comment-9101 In terms of "rate cards": advertising networks either set fixed CPC or COM rates, or else offering a bidding system (with fixed minimum rates) within which advertisers can bid for placement within given content. Advertising within mobile TV is perhaps the closest to traditional TV advertising, in that the service providers make an estimate of the relative number of eyeballs for a particular piece of content and price slots accordingly. The thing to bear in mind is that many services will be ad-funded to a degree, but a significant proportion will utilise advertising as a secondary source of revenue - certainly in the medium term. Even where advertising is a primary revenue stream, some providers - such as dating or social network sites - are augmenting ad revenues with sales of virtual items etc. In terms of “rate cards”: advertising networks either set fixed CPC or COM rates, or else offering a bidding system (with fixed minimum rates) within which advertisers can bid for placement within given content. Advertising within mobile TV is perhaps the closest to traditional TV advertising, in that the service providers make an estimate of the relative number of eyeballs for a particular piece of content and price slots accordingly.

The thing to bear in mind is that many services will be ad-funded to a degree, but a significant proportion will utilise advertising as a secondary source of revenue - certainly in the medium term. Even where advertising is a primary revenue stream, some providers - such as dating or social network sites - are augmenting ad revenues with sales of virtual items etc.

]]> Comment on Bigging up Mobile Entertainment… with reason by Ewan MacLeod http://www.juniperresearch.com/analyst-xpress-blog/2009/06/24/bigging-up-mobile-entertainment-with-reason/#comment-9079 Ewan MacLeod Wed, 24 Jun 2009 16:51:51 +0000 http://www.juniperresearch.com/analyst-xpress-blog/?p=359#comment-9079 I didn't manage to check out the desert but I agree, the steak at Floridita's was superb! I didn’t manage to check out the desert but I agree, the steak at Floridita’s was superb!

]]> Comment on Bigging up Mobile Entertainment… with reason by Paul skeldon http://www.juniperresearch.com/analyst-xpress-blog/2009/06/24/bigging-up-mobile-entertainment-with-reason/#comment-9077 Paul skeldon Wed, 24 Jun 2009 16:26:20 +0000 http://www.juniperresearch.com/analyst-xpress-blog/?p=359#comment-9077 Perhaps the clearest sign that mobile is weathering the storm us that you all got Aberdeen Angus fillet steak at the Meffy's dinner. Rubber chicken was the standard back in the good ole days. Perhaps the clearest sign that mobile is weathering the storm us that you all got Aberdeen Angus fillet steak at the Meffy’s dinner. Rubber chicken was the standard back in the good ole days.

]]> Comment on Mobile Handsets’ Quiet Revolution by n97 nokia http://www.juniperresearch.com/analyst-xpress-blog/2009/06/08/mobile-handsets-quiet-revolution/#comment-8936 n97 nokia Sat, 20 Jun 2009 15:08:41 +0000 http://www.juniperresearch.com/analyst-xpress-blog/?p=333#comment-8936 enjoy your blog. Keep on your great work, I will subscribe. How do youthink of the new Nokia N97? enjoy your blog. Keep on your great work, I will subscribe. How do youthink of the new Nokia N97?

]]> Comment on Advertising: TV’s loss could be mobile’s gain by Garry Hartley http://www.juniperresearch.com/analyst-xpress-blog/2009/06/03/advertising-tvs-loss-could-be-mobiles-gain/#comment-8852 Garry Hartley Thu, 18 Jun 2009 08:40:23 +0000 http://www.juniperresearch.com/analyst-xpress-blog/?p=327#comment-8852 apologies for my naivity on this matter, but are there 'rate-cards' from mobile advertising agencies today ? Plus, you refer to ad-funded services, what is your definition of such a service ? I agree that advertising will need to be targetted and relevant. Garry apologies for my naivity on this matter, but are there ‘rate-cards’ from mobile advertising agencies today ? Plus, you refer to ad-funded services, what is your definition of such a service ? I agree that advertising will need to be targetted and relevant. Garry

]]>