It is fair to say that the freemium business model has become well and truly established in the mobile ecosystem, wherein a consumer downloads a “lite” version of an applications, rather likes it and then – hopefully, from the developer’s perspective, either downloads a separate, premium version of said app or else upgrades via in-app [...]
Analyst Archive
A couple of weeks ago I blogged on the state of mobile TV: specifically about the fact that, while the means of delivery and access might be somewhat different to that envisaged by the adherents of dedicated mobile broadcast TV several years ago, then it is nevertheless beginning to develop substantive audiences. Yesterday came the [...]
It’s a Friday, so Holden’s going to go off on one about mobile broadband coverage again. Or rather, the lack of it. I was provided with further fuel earlier in the week in the form of the BBC map of 3G coverage, which had been built up over three weeks in July by nearly 45,000 [...]
It’s mobile TV – but not necessarily as we first imagined it
by Dr Windsor Holden on August 12th, 2011
The story of mobile TV has not always been a happy one. Five or six years ago, in those seemingly prehistoric app stores days, the industry was abuzz with news of planned deployments of dedicated mobile broadcast TV networks. The disparate standards – DVB-H, S-DMB, T-DMB, MediaFLO – jockeyed for position and media coverage in [...]
How can mobile network operators increase revenues and reduce costs?
by Dr Windsor Holden on August 5th, 2011
I think it is fair to say that the outcome of latest round of operator results – which have typically combined flatlining or declining revenues with a rising costs base – was not entirely unexpected. To begin with, these flatlining revenues stem from the simple fact that pretty much every man, woman and child has [...]
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