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Juniper Blog

Archive for September 9th, 2011

Benefitting from opt-in mobile advertising


by on September 9th, 2011

It is fair to say that the freemium business model has become well and truly established in the mobile ecosystem, wherein a consumer downloads a “lite” version of an applications, rather likes it and then – hopefully, from the developer’s perspective, either downloads a separate, premium version of said app or else upgrades via in-app [...]

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