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Juniper Blog

Archive for November 11th, 2010

Ten out of Ten Surveys Are Needed to Inform Brands About Apps


by on November 11th, 2010

I am going to make a sweeping statement. There are, in my opinion, three kinds of market research findings. The first, is where the findings are, to bowdlerise Basil Fawlty, the bloomin’ obvious (Ninety nine per cent of heterosexual men fancy Angelina Jolie*); the second, where they are surprising, challenge the established view on this, […]

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