I am going to make a sweeping statement. There are, in my opinion, three kinds of market research findings. The first, is where the findings are, to bowdlerise Basil Fawlty, the bloomin’ obvious (Ninety nine per cent of heterosexual men fancy Angelina Jolie*); the second, where they are surprising, challenge the established view on this, [...]
Archive for November 11th, 2010
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