The BRIC economies (that is Brazil, Russia, India, and China) need little introduction these days- the phrase has been around for nearly a decade since it was coined by Goldman Sachs- but as we approach 2011 does the acronym still represent the huge economic potential first written about by the investment bank? In its second [...]
Archive for November, 2010
Not so very long ago, you may recall, mobile phones were used exclusively for, well, ‘phoning. Then this texting lark crept up on the rails and before you know it we’re sending hundreds of text messages per month and – if we’re in the USA – voting for Bristol Palin to carry on dancing. Then [...]
This week we’ve seen Verizon Wireless discussing alternative LTE pricing during an interview with the Wall Street Journal. It’s clear that there are many options on the table. When we asked industry players about their views, one thing was quite conclusive. The overwhelming majority of respondents believed that flat rate data tariffs will not continue [...]
Or to paraphrase: how can we monetise LTE? Yes that’s definitely the question on the industry’s lips. This week at Juniper we published our new report looking at LTE Business Models and Scenarios. In fact we produced a special report for Computer Weekly which includes a video that you can see here on their site. There’s [...]
Ten out of Ten Surveys Are Needed to Inform Brands About Apps
by Dr Windsor Holden on November 11th, 2010
I am going to make a sweeping statement. There are, in my opinion, three kinds of market research findings. The first, is where the findings are, to bowdlerise Basil Fawlty, the bloomin’ obvious (Ninety nine per cent of heterosexual men fancy Angelina Jolie*); the second, where they are surprising, challenge the established view on this, [...]
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