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Juniper Blog

Archive for October 25th, 2010

Emerging Market Handset Strategies- Is Content King?


by on October 25th, 2010

It might seem counterintuitive, but for the device manufacturer, content stategy for emerging markets could be just as important as their content plans for developed ones. And this is the case even though in such markets 3G networks may not exist, browsing is achieved through basic WAP, and email achieved through SMS. Offering end-users access [...]

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