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by Anthony Cox on March 22nd, 2010
There was a time when a long distance call on the mobile for any length of time was tantamount to financial suicide- well not quite, but you know what I mean. Though international mobile calls can still be extremely pricy, call rates are coming down all the time- and mobile VoIP already lets the technically [...]
From a retailing perspective the involvement of the mobile device in the shopping experience can begin well before the purchase transaction with product searches, continue through the in-store experience and then beyond: mobile therefore will play a pivotal role in both customer acquisition and customer retention. It is the retention and loyalty aspect that I [...]
The app fairy has been round again. You may well have encountered her, maybe after a rugby match, or a press launch, when the beer has been flowing particularly copiously and, yes, you don’t mind if you do have another one… And the following morning, Sachin Tendulkar Cricket ’10 is sitting on your phone. Because, [...]
Our new report published today has found that demand for mobile access to Web 2.0 applications and services will see related annual revenues from these services hit $18.9 billion in 2014. Presence-enabled communities, such as mobile voice-over-IP (VoIP), will be the primary market driver, followed by rapid growth in the social Web – which encompasses [...]
The advent in coming years of mobile VoIP means that mobile operators may be caught between a “rock and a hard place”, but mobile VoIP may not all be bad news for the mobile operators that still dominate the cellular landscape. And there are other forces at play in the mobile industry that mean that [...]
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