I was alerted recently to MixMobi, which is a new technology platform offer to retailers who want to create their own coupons and offers. Why’s it interesting? Well for several reasons. It ticks a lot of boxes for success in mobile marketing. The mobile channel offers merchants the opportunity to differentiate from their competition. In [...]
Archive for January, 2010
Following the launch of Apple’s iPad, the question has been raised on many blogs: ‘is this detrimental to the e-reader device, most notably Amazon’s Kindle?’ Undoubtedly the iPad, with its iBook App, is going to bring extra competition into the eReader market. Then when you look at its extra features such as email, videos and [...]
There is a long and noble tradition in the UK whereby bookmakers, presumably bored of laying odds for the 3.30 at Kempton, succumb to attacks of whimsy and engage in the far more interesting task of assessing (amongst other things) whether it is likely to snow on Christmas morning; whether aliens will visit us at [...]
Our new report published today finds that annual revenues from cloud-based mobile applications will reach nearly $9.5 billion by 2014, fuelled by the need for converged, collaborative services, the widespread adoption of mobile broadband services and the deployment of key technological enablers such as HTML5 and the Open Mobile Alliance’s Smart Card Web Server (SCWS). [...]
That the iPhone is a game changer is a bit of a given nowadays, but yet another area where it is likely to make its presence felt is in the nascent m-health industry. One thing that is missing in m-health is conformity of devices- a fragmented device market can mean that costs remain high, that [...]
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