Archive for November, 2009

According to our new survey report published today, more than 3 million consumers have now used mobile coupons in the UK with UK brands benefiting from a 6 fold increase in response rates through mobile coupons! The mobile coupons consumer survey, launched globally today, provides detailed insight into consumers’ current usage of mobile coupons. It also [...]

Read more...

Well actually it’s true. And it’s a not just a boost for the NFC payments market either. It’s very timely for the mobile coupons market too, which is receiving its fair share of apps for iPhone coupons. Zenius Solutions announced yesterday an innovative retrofit solution for the iPhone. It adds a mobile wallet menu on the iPhone, [...]

Read more...

“When you were little,” my six year old son asked the other day, “Did you have plastic?” This came in the middle of a conversation where I was explaining that in the good/bad old days, when I were a lad, we didn’t have such new-fangled inventions as DVDs, satellite telly, mobile phones, Uncle Tom Internet [...]

Read more...

Our new analysis of the $110bn NFC opportunity forecasts that one in every six mobile subscribers globally will have an NFC enabled device by 2014. Currently adoption is centred on the Far East, with use very limited outside of this region. The NFC report determined that payments and retail transactions such as coupons would combine [...]

Read more...

I recently spoke to ADC following their survey of mobile usage in UK businesses. The survey revealed that 60.8 percent of users rely on their mobile for their job, while 38.5 percent stated that this was their primary work phone.   However, almost two thirds of respondents also complained of less than perfect mobile service in [...]

Read more...