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Archive for September 25th, 2009

AT&T raises the bar in femtocell marketing


by Howard Wilcox on September 25th, 2009

A few weeks ago, I blogged about the marketing opportunity for femtocells. AT&T’s new Microcell has just been launched. Actually, before someone corrects me, I should say “3G Microcell” – the first one in the USA. This is a really good example of marketing that focuses on the benefits to the user.
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